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Copyright © 2001-2017 Alinean, Inc.
Selling Value from within Salesforce
1
Tom Pisello
tom@alinean.com
@tpisello
@AlineanROI
http://www.alinean.com
Copyright © 2001-2017 Alinean, Inc.
How well are your Sales Reps doing?
2
of sales reps didn’t meet their
sales quota goals last year
(CSO Insights- 2017)
#1 reason44% Enough leads?
Enough training?
Right solutions?
Good sales process?
Social selling skills?
for missing quota goals
= Inability to effectively communicate &
quantify unique value
Indicated by 71% of sales execs last year
(SiriusDecisions - 2011, 2012, 2013, 2014, 2015, 2016)
Copyright © 2001-2017 Alinean, Inc.
How well do your sales reps articulate value?
3
Company
Products / Services
Features & Price
74%
Remain too focused on
features & price vs.
business value
55%
Don’t do a good job
articulating their unique
business value
Copyright © 2001-2017 Alinean, Inc.
How do you get sales reps to better communicate & quantify value?
4
51% win rate!
MHI Global / CSO Insights
69% of reps meeting or
exceeding quota
Better ROI adoption by Reps =
Integrate Value Selling into the workflow w/ the new
Alinean Value Cloud Managed Package
Access Alinean Value Selling
tools directly via CRM: Salesforce.com
http://alinean.com/value-cloud-salesforce-application/
Copyright © 2001-2017 Alinean, Inc.
Authenticate and secure using Salesforce credentials
5
Streamline access and unify identity &
access management with Salesforce
credentials
When accessing Value Selling Tools
from outside Salesforce, use Salesforce
credentials
Copyright © 2001-2017 Alinean, Inc.
Promote value selling from within Account & Opportunity views
6
Copyright © 2001-2017 Alinean, Inc.
Directly launch a new Analysis from within Salesforce
7
Access tools in one place
Proforma analysis using profile data
Copyright © 2001-2017 Alinean, Inc.
Share customer intelligence data back into Salesforce
8
Customer Intelligence:*
• Challenges
• Roles
• Products
• Business value benefits
• ROI projections
• Realized ROI derived
*Available in v2.0, Spring 2017
Copyright © 2001-2017 Alinean, Inc.
Directly access any saved Analysis from within Salesforce
9
3/19/2017 9:10 AM
Easy & direct access
Visualize where used / not used
Team selling support*
Visibility for coaching*
*Available in v2.0, Spring 2017
Copyright © 2001-2017 Alinean, Inc.
Direct access to the latest Analysis reports
10
3/19/2017 9:10 AM
Access the latest
analysis reports directly
without having to go into
the Tool
Copyright © 2001-2017 Alinean, Inc.
Track usage and outcomes
11
Usage by:
• Analysis Tools
• Sales Rep
• Managers & Regions
• Accounts & Opportunities
Customer Intelligence:*
• Challenges
• Roles
• Product Recommendations
• Value & ROI estimates
• Realized ROI derived
Outcomes Impact:
• Win rates (competitive / do nothing)
• Deal size / discounting
• Sales cycle acceleration
• Quota performance
• Ramp-up time to effectiveness
*Available in v2.0, Spring 2017
Copyright © 2001-2017 Alinean, Inc.
Installation and Setup
12
Simple Managed Package
< 20 minute setup
Define connections and links
Setup optional data tables
Copyright © 2001-2017 Alinean, Inc.
Selling Value from within Salesforce
13
Tom Pisello
tom@alinean.com
@tpisello
@AlineanROI
http://www.alinean.com

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Webinar: Selling Value from within Salesforce - Access & Track Sales Tools, Assessments, ROI / TCO Calculators

  • 1. Copyright © 2001-2017 Alinean, Inc. Selling Value from within Salesforce 1 Tom Pisello tom@alinean.com @tpisello @AlineanROI http://www.alinean.com
  • 2. Copyright © 2001-2017 Alinean, Inc. How well are your Sales Reps doing? 2 of sales reps didn’t meet their sales quota goals last year (CSO Insights- 2017) #1 reason44% Enough leads? Enough training? Right solutions? Good sales process? Social selling skills? for missing quota goals = Inability to effectively communicate & quantify unique value Indicated by 71% of sales execs last year (SiriusDecisions - 2011, 2012, 2013, 2014, 2015, 2016)
  • 3. Copyright © 2001-2017 Alinean, Inc. How well do your sales reps articulate value? 3 Company Products / Services Features & Price 74% Remain too focused on features & price vs. business value 55% Don’t do a good job articulating their unique business value
  • 4. Copyright © 2001-2017 Alinean, Inc. How do you get sales reps to better communicate & quantify value? 4 51% win rate! MHI Global / CSO Insights 69% of reps meeting or exceeding quota Better ROI adoption by Reps = Integrate Value Selling into the workflow w/ the new Alinean Value Cloud Managed Package Access Alinean Value Selling tools directly via CRM: Salesforce.com http://alinean.com/value-cloud-salesforce-application/
  • 5. Copyright © 2001-2017 Alinean, Inc. Authenticate and secure using Salesforce credentials 5 Streamline access and unify identity & access management with Salesforce credentials When accessing Value Selling Tools from outside Salesforce, use Salesforce credentials
  • 6. Copyright © 2001-2017 Alinean, Inc. Promote value selling from within Account & Opportunity views 6
  • 7. Copyright © 2001-2017 Alinean, Inc. Directly launch a new Analysis from within Salesforce 7 Access tools in one place Proforma analysis using profile data
  • 8. Copyright © 2001-2017 Alinean, Inc. Share customer intelligence data back into Salesforce 8 Customer Intelligence:* • Challenges • Roles • Products • Business value benefits • ROI projections • Realized ROI derived *Available in v2.0, Spring 2017
  • 9. Copyright © 2001-2017 Alinean, Inc. Directly access any saved Analysis from within Salesforce 9 3/19/2017 9:10 AM Easy & direct access Visualize where used / not used Team selling support* Visibility for coaching* *Available in v2.0, Spring 2017
  • 10. Copyright © 2001-2017 Alinean, Inc. Direct access to the latest Analysis reports 10 3/19/2017 9:10 AM Access the latest analysis reports directly without having to go into the Tool
  • 11. Copyright © 2001-2017 Alinean, Inc. Track usage and outcomes 11 Usage by: • Analysis Tools • Sales Rep • Managers & Regions • Accounts & Opportunities Customer Intelligence:* • Challenges • Roles • Product Recommendations • Value & ROI estimates • Realized ROI derived Outcomes Impact: • Win rates (competitive / do nothing) • Deal size / discounting • Sales cycle acceleration • Quota performance • Ramp-up time to effectiveness *Available in v2.0, Spring 2017
  • 12. Copyright © 2001-2017 Alinean, Inc. Installation and Setup 12 Simple Managed Package < 20 minute setup Define connections and links Setup optional data tables
  • 13. Copyright © 2001-2017 Alinean, Inc. Selling Value from within Salesforce 13 Tom Pisello tom@alinean.com @tpisello @AlineanROI http://www.alinean.com

Notas del editor

  1. 90% require justification (IDC) 50% increase in need for ROI / Value (CSO Insights / MHI Global)