First session of a gamification class I held in Fanap as an introduction course for product designers and developers.

1. Alireza Ranjbar Shourabi

2.  @ALMgames
 Owner / Co-founder
 Art of Light and Motion Animation/Game studio (12 years)
 @SpatialWits
 Co-founder
 Gamification Designer (Neuroscience startup)
 @Faranesh (@KSNA)
 Gamification/Growth Hacking Designer (e-Learning
platform startup)
 @Hamsaa
 Gamification/Growth Hacking Consultant
 @IGA : Iran Gamification Association

3.  What is your current job or career?
 Gamification Designer / Growth Hacker
 What is your hobby?
 Meditation
 Model-Cars Collection
 Model-Animals Collection
 What are your habits?
 Waking up early
 Drinking Water

4.  What is your current job or career?
 Gamification Designer / Growth Hacker
 What is your hobby?
 Meditation
 Model-Cars Collection
 Model-Animals Collection
 What are your habits?
 Waking up early
 Drinking Water

5.  What is your current job or career?
 Gamification Designer / Growth Hacker
 What is your hobby?
 Meditation
 Model-Cars Collection
 Model-Animals Collection
 What are your habits?
 Waking up early
 Drinking Water

6.  Play these games :
 Clash of Clans
 Boom Beach
 Candy Crush Saga
 PlantsVS Zombies 1/2
 Traffic Rider
 MonumentValley
 Life Line

7.  The Process of (What is a process?)
 Game-Thinking and game Mechanics
 To Engage users
 and
 Solve Problems.

8.  What is the number ONE thing we want from
our customers?
 How can we have that?

9.  Connection between a consumer and a
product or service.
 The period in a romantic couple’s relationship
during which they are preparing and planning
to spend the rest of their lives together.
 The period of time at which we have a great
deal of connection with a person, place,
thing, or idea.

10.  There is no single metric on theWeb or in
mobile technology that breaks down or
sufficiently measures engagement.
 Recency
 Frequency
 Duration
 Virality
 Ratings

11.  Simply put,
 engagement does not follow revenue.
 Instead,
 behind engagement, revenue follows.

13.  Htas2r38 gene (blocks the uptake of iodine to the thyroid)
 70% of all humans
 Takes the average child 12 years to go from
hating broccoli to loving it.
 Force
 Convince
 Airplane game / Stops working after a while
 Use sauce / Health issues of sauce
 Action / Achievement / Reward loop

14.  Business’ core problem
 PMF
 Actual game
 Poor infrastructure
 Disastrous customer service

15.  Structural / Content
 Exterior
 Interior
 Social Good
 Customer / Employee

16. Alireza Ranjbar Shourabi