I'm the gamification designer in Faranesh, one amazing e-learning platform that's done well in the last two years and going to be a market leader in our country. They asked me to give an introduction to gamification for the team and also find a way to be applicable to the lifestyle of the young and entrepreneur.

1. Gamification :
a Powerful Tool
for Life and Work
Alireza Ranjbar Shourabi @ARSHourabi

2. @ARSHourabi
š@ALMgames
š@Faranesh (@KSNA)
š@Hamsaa
š@Fanap
š@IGA : Iran Gamification Association
š@Roshdino : Growth Hacking event

3. Fun
Is designable and can be used for
good and evil by choice!

4. Using Fun

5. What is Gamification?
The Process of Game Design-
Thinking and game Mechanics To
Engage users and Solve Problems.

6. Flow
šMihaly Csikszentmihalyi
šBeing in the zone

7. Using Fun

8. What is Gamification?

9. Gamification is …
šLearning from games and their abilities to connect with
people.
šUsing game elements while knowing that a game is a lot
more.
šThinking like a game designer.
šHaving objectives other than winning in the game.

10. Using Fun

11. Broccoli Example
š Htas2r38 gene (blocks the uptake of iodine to the thyroid)
š 70% of all humans
š Takes the average child 12 years to go from hating broccoli to loving it.
š Force
š Convince
š Airplane game / Stops working after a while
š Use sauce / Health issues of sauce
š Action / Achievement / Reward loop

12. Types and Divisions
šStructural / Content
šExterior
šInterior
šSocial Good
šCustomer / Employee

13. Using Fun

14. GMC

15. Framework

16. MDA Framework

17. Prof. Kevin Werbach : A design framework
š1. DEFINE business objectives
š2. DELINEATE target behaviors
š3. DESCRIBE your players
š4. DEVISE activity loops
š5. DON’T forget the fun!
š6. DEPLOY the appropriate tools

18. Gamification Design is Agile Design

19. Don’ts
šBusiness’ core problem
šPMF
šActual game
šPoor infrastructure
šDisastrous customer service

20. The loop

21. Scaffolding

22. Business
šWhat is the number ONE thing we want from
our customers?
šHow can we have that?

23. Engagement
šThere is no single metric on the Web or in mobile
technology that breaks down or sufficiently measures
engagement.
š Recency
š Frequency
š Duration
š Virality
š Ratings

24. Using Fun

25. Main Usage

26. The Narative

27. The Numbers

28. Thank you for listening!
Alireza Ranjbar Shourabi @ARSHourabi