Dabur India Limited is India's leading FMCG company with over 100 years of history. It has two major business units: Consumer Care and Consumer Health. Dabur follows a strategy of focusing on its core brands, being professionally managed, providing innovative yet natural products, and building its platform as a global Ayurvedic leader. A key achievement was entering a joint venture with Agrolimen of Spain in 1992 to manufacture confectionary in India. Dabur continues its strategic focus on expansion, acquisition, and innovation across global markets and product segments.
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Dabur case study
1. A Dabur Story Corporate strategy and communication concepts Alisha Sehgal Public Relations and corporate communication Roll no. 42
2. We are guided by the philosophy of ‘Doing fewer things, but doing them better”’ V C Burman, Chairman, Dabur India
3. About Dabur Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Dabur has a history of more than 100 years . The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD).
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5. 1900s entered the specialized area of Ayurvedic medicines
17. Vision “Dedicated to the health and well being of every household.” Mission To maximize shareholders’ value , by offering superior quality nature based products, that contribute in improving consumers’ life in personal care, health care and foods.
47. Competitive Advantage To achieve competitive advantage, the company will continue to target excise free zones for manufacturing facilities. The existing two ERP systems will also be replaced by SAP to provide a platform for future IT initiatives. To achieve operational efficiencies, Dabur would explore global low cost sourcing options from countries like China.
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49. to improve the supply chain and procurement processes, and ;