The document summarizes the grand opening celebration of Yi Ou Lai Suzhou Village, a luxury outlet shopping village in Suzhou, China operated by Value Retail. The event on October 16th will feature various art and performance installations commissioned specifically for the village over the past 12 months. It will include dance performances incorporating elements of traditional Chinese music and digital art to celebrate the blending of European and Chinese cultural influences represented in the village's architecture and design.

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Value Retail (http://www.valueretail.com) un-
veiled its first Village in China on May 15 .
With over 40 glamorous boutiques open, Yi Ou
Lai Suzhou Village is now ready for a grand
event on October 16 that celebrates a summer
of notable successes.
th
$ Strange Fruit's five-metre high swaypoles
奕欧奕 YI OU LAI SUZHOU
VILLAGE GRAND OPENING IS
A DAZZLING CELEBRATION OF
SELF-EXPRESSION

2. The architecture of Yi Ou Lai Suzhou is in-
spired by the cities visited by Marco Polo dur-
ing his 13 century journey from Venice to the
East. His voyage along the Silk Road is ren-
dered in a poetic form of architecture that
evokes the marriage of East and West.
The Villages beautiful buildings now house
boutiques from Alexander McQueen, Gucci,
Michael Kors, Valentino, Armani, Ferragamo,
Hugo Boss, Carolina Herrera, Dunhill and
Givenchy. They sell merchandise from previ-
ous season’s collections at savings of up to 75
per cent. Over Golden Week at the beginning
of October the Village had over 65,000 visi-
tors.
“The Village harnesses art,
architecture and perfor-
mances to enrich our guests’
appetite for self-expression.”
says Ruth Ang, Marketing Director of Value
Retail China. “Life feels better in the Village
and that is an inspiring environment for guests
to realize that shopping is a form of self-ex-
pression, and art form in which they can ex-
plore and change their identity, making it
more Yi (brilliant).”
Suzhou’s heritage of silk and luxury and Value
Retail’s roots in European elegance and
savoir-faire will be celebrated on October 16
with a series of art-inspired performances.
These were specially commissioned for the Vil-
lage and developed over the course of the last
12 months. Davide Quadrio of ArtHubAsia,
one of the most influential curators in Shang-
hai, is the artistic director of the production.
He says:
th

3. “My work and the work of
my team is that of cultural
translators, a link between
various parts of the world
that are somehow interpret-
ed and expanded with a mu-
tual creative process, bridg-
ing the local and non local
into a global experience that
is free to travel the world,
not restrictive nor dated.”
The Suzhou production is called Thousand
Silk Threads and is a contemporary interpre-
tation of silk’s magical nativity, the Marco Polo
story and the influence of European savoir-
faire in China rendered through dance, art and
music.
Thousand Silk Threads
Thousand Silk Threads
Thousand Silk Threads will explore the roots
of Yi Ou Lai Suzhou in the reality of Marco
Polo’s journey from Venice and the mythology
of Value Retail’s rendering of that story in the
Village’s architecture and performance spaces.
The performance will merge dance, digital art,
electronic and traditional Chinese music, in an
original production that will celebrate the spir-
it of Yi Ou Lai Suzhou and its unique marriage
of heritage, art and shopping.

4. Mirroring the aesthetics of Yi Ou Lai Suzhou
and its beautiful vernacular architecture, the
flair of the artistic creation by artists hailing
from Italy, France, China, Germany and Aus-
tralia, will bring together the most innovative
trends of international contemporary art to in-
spire guests and enrich their appetite for per-
sonal exploration and self-expression.
Yi Ou Lai is pioneering a new way to combine
art with a sophisticated retail experience, re-
defining outlet shopping as shopping tourism
both for the world’s leading brands and for the
discerning, sophisticated global shopper.
THE GRAND CELEBRATION STAGE
The impressive 35-meter long stage, conceived
especially for the occasion, has been designed
by stage and costume designer Zhou Jie (Chi-
na). Performance artist and dancer Xiao Ke
(China), in collaboration with renowned
choreographer Alizia Borsari (Italy), have cre-
ated contemporary dance choreographies and
installations, which are displayed throughout
the Village.
Strange Fruit’s performance on five-
metre high swaypoles
STRANGE FRUIT
Australian dance group Strange Fruit will open
the celebration with an original performance
that fuses theatre, dance and circus, using

5. unique five-metre high swaypoles, starting
what will be an immersive experience that en-
hances the senses.
The Grand Scenography’s sequence of
artistic visuals
THE GRAND SCENOGRAPHY
The scenography, characterized by moving
screens, will feature a mesmerising sequence
of artistic visuals created for the occasion.
With digital projections by Recipients Collec-
tive (Italy) and with contributions by n+n
Corsino (France), the visual experience will be
flanked by a brand new musical piece com-
posed by Hu Zi (China) and with a live perfor-
mance by acclaimed German ensemble Brandt
Brauer Frick and Hu Zi himself. A special live
performance by artist Pierre Giner (France),
will fill the Village and inspire dancing in the
Village late into the evening.
BE YI, BE FREE
Yi Ou Lai Suzhou has been created as a place
to relax, somewhere for shopper’s to hear the
voice of their inner child once more, mis-
chievously calling for them to have more fun.
This sense of intimacy is apparent in the foun-
tains, stone benches and charming cafes of Yi
Ou Lai Suzhou.
“Suzhou Village is a place where the vigour of
life in all its wonder can be more keenly felt
through the exploration of self,” says Ruth%%

6. Ang. “The medium may be style, but the steps
are just as passionate and engaged as a ballet.”
As Yi Ou Lai Suzhou blooms, the company
plans that guests should be increasingly a part
of its artistic and emotional expression and it’s
getting harder to tell the dancer from the
dance. The Village is Art, and its guests are the
artists. Value Retail has chose self-expression
as a means to liberate the souls of its visitors.
Now wonder its new slogan is “Be Yi, Be Free.
”
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