The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Courage in Leadership and Leadership in Courage
1. “Courage in Leadership and
Leadership in Courage”
A Guided Discussion
Dr Santrupt B. Misra
AIMA: Young Leaders Retreat, Goa
November 17, 2012
2. “Courage is the first of
human virtues because it
makes all others possible”
Aristotle
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3. They all displayed courage!
Did they display courage of the same kind?
Lets start with a Quiz!
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4. What is Courage?
Origin of the word in English:
• From ‘corage’, ‘coraticum’ and ‘cor’
• Pertaining to the ‘heart’ , a common metaphor for the inner
strength one has
• Used in a broader sense to depict ‘what is in one’s mind or
thoughts’ and hence shaping one’s actions, hence ‘Bravery’,
‘zeal’ and ‘strength’
Meaning of ‘Courage’ from Sanskrit ( a few examples):
• धृतित (self command, resolution, will, firmness)
• पराक्रम ( valour, heroism, energy, prowess, good deed)
• धैर्य र (durability, daring, patience, forethought, fortitude)
• उपक्रम ( initiative, remedy, start, stratagem)
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6. Courage is found in the
unlikeliest of places
Rosa Parks:
Resisting bus segregation
Malala Yousafzai:
Exercising one’s Right to
Education
Courageous acts create new heroes, new leaders, new
movements. They start with a cause – Courage
follows! 6
8. When do you stay away
from being courageous?
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9. When to Stay Away
It is important to follow instructions, take cover, step
back and priortise ! 9
10. What forms of courage
are you comfortable
with?
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11. Forms of Courage
Big heroic feats
Small things that lead to a big change
Physical Courage
• Fear is a natural phenomenon.
• Being frightened is different from showing fear
Moral Courage
• The ability to distinguish right from wrong
• Say so when asked, irrespective of what your
superiors might think or what your colleagues or
your subordinates might want
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12. Forms of Courage
When a disaster strikes courage is
impulsive
• For example: People trying to save lives during
a factory mishap
In business, courage can be defined
as a special skill of calculated risk
taking
There is a thin line between
courage and rashness
• A rash person fears nothing, pretending to be
courageous even in the face of disease and
war, when fear is appropriate 12
13. Courage in Leadership
The list of characteristics or virtues that comprise
great leadership is long and often contradictory
For an aspiring leader it becomes difficult to find
the starting point
The expectations and the needs of those being
led further complicates the situation
Leadership is highly personal; what works for one
person might not work for another
However Leadership must start from within the
leader’s heart, where real courage resides
Courage is a necessary trait of effective
leadership. Leaders can not display the other
traits of leadership if they didn’t have courage
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14. 14
Courage in Leadership
A Socio political crisis and that threatens operations
and lives
A middle manager blows the whistle on corruption at
the highest levels of his company
A young manager refuses to work on her boss’s pet
project because she fears it will discredit the
organization
A CEO urges his board, despite push back from
powerful, hostile members, to make a serious
investment in environmentally sustainable technology
A Star performer in the team is found to be violating
on Values
How often have you faced such situations and
what has been your response as individual
leaders and an organisation?
15. 15
Courageous Leader
Ability to choose and decide
Speaks up and has a voice, not a ‘yes’ man
Open to innovation and starting unique and untried
things
Courage to expand even when things are comfortable
Ready to make tough and unpopular decisions, for the
greater good
Plans and Communicates effectively , team executes
Has confidence in others, trusts them and also gives up
on some control
Has the ability to hold people accountable and fire the
poor performers
Has the courage to change direction, does not fear
change
Takes on and Manages ambiguity
18. 18
Leadership in Courage
As leaders, what can we doing to make
‘courage’ the core of our organisation and
our people?
As an organization how do we create
future courageous leaders? Is there a
method ?
How do we ensure that rashness does not
raise its head in the guise of courage?
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Leadership in Courage
Everyone has the capacity to be courageous
Courage is a teachable and learnable skill
Three basic areas where an organisation’s
leadership requires focus is
• ‘Trying’ Courage : Initiative and Actions -
encouraging first attempts and pursuance of
pioneering efforts
• ‘Trusting’ Courage : Confidence in others –
letting go of the need to control situations or
outcomes, having faith in people, being open to
direction and change
• ‘Telling’ Courage : Voice – raising the difficult
queries, providing a tough feedback and sharing
seemingly unpopular opinions