http://www.owerly.com

1. Twitter Marketing
owerly.com

2. Setup
header graphic/cover photo 1500 x 500 pixels
bio - searchable, benefits/copy, keywords
profile picture
pinned tweet make an impact
Website link or link to capture page
Company username

3. Setup
400x400 pixels
Professional profile pic or logo
Add location if local business

4. Profile
Mobile
Click banner and edit
Click logo and edit
Click gear icon

5. Content
140 characters
Explain benefits of blog article before linking to it
Humor
Advice
Insight and information/facts

6. Content
Current events/news
questions
promotional tweets
Use search keyword phrases in your tweets

7. Content
entertaining or educational
actionable tips
how-to
Images get 18% more clicks, Visual Content
1200x628
videos

8. Content
promotions & ads (not too many or will look spammy)
curate great content from others.
Retweet others content (they might return the favor)
Include sense of urgency (limited time)
Answer people's questions
Quotes/motivation

9. IFTTT (If This Then That)
service that allows you to connect various apps and
services to create automated tasks between the apps.
set up triggers (IF) on one channel that initiate action
(THEN) on another channel.
IF you post a tweet with a specific hashtag, THEN
share that same post on Facebook.
Add people with specific # or @ to public list to get
them notified

10. IFTTT (If This Then That)
Using IFTTT, you can do a variety of Twitter searches
for specific kinds of users, and add them to a list that
you've created.
put people in list who are: Following other specific
Twitter profiles (competitors, for instance) Mentioning
other specific Twitter profiles Using specific hashtags

11. IFTTT (If This Then That)
Add rters to favorite people list command add
receive an email notification when someone tweets a
link to your website from recipes

12. IFTTT (If This
Then That)
www.ifttt.com

14. IFTTT (If This
Then That)
Recipe

15. Press
Build relationships with journalists
Follow journalists and media outlets And engage
Follow their top followers
Retweet
Twitter List

16. Press
Use and Follow the hashtags and keywords that they use
#haro
#profnet
#Journorequest
#PRrequest
#Bloggerrequest #Bloggerrequest #HelpAReporter #UrgHaro
Follow @profnet and @helpareporter

17. Call-to-action
Promote links to a coupon or capture page
Valuable free offer for opt-in
Sense of urgency (limited time or amount)

18. Best time to Post
Weekdays for Business to Business
Weekends and Wednesday for consumers
highest retweets at 5PM
highest click through rate 12PM and 6PM.
Be consistent

19. Followers
Ask for Retweets. RT
Ad campaign to gain followers

20. ads.Twitter.Com

21. Followers
Follow for follow back
Unfollow non followers
Tag users and companies you mention and they may
retweet (@username)
can only follow 10% more Twitter accounts than
those following you

22. Followers
Respond to your mentions @yourname
Mention or Brand24 to monitor
Hootsuite or TweetDeck monitor your Twitter
mentions
Thank people that RT your content. DM them and
make a connection

23. Mentions
App
mention.com

24. Hootsuite
https://blog.hootsuite.c
om/use-hootsuite-
social-listening/

25. Brand 24
brand24.com

26. Followers
Engage in topics
Answer questions and give value
Tweet influencers when you reference them in a blog
so they can potentially share it
Embed tweets referenced in blog posts
Comnect email to twitter & Import Followers

27. Engage
Reply
Quote
Like
Message

28. Engage
Retweet
Quote tweet button

29. Engage
Say “thank you” for retweets.
Block spammers and abusive people

32. Advanced Search
Twitter.com/ search-advanced
People. "To these accounts" @competitorname
See who is following and sharing your competition
and follow those people to potentially gain them as a
follower
Search options Everything, all people, everywhere

34. Advanced Search
Places modifiers. near:Burbank within:20mi
None of these words -http (no links)
All of these words http (only links)
Save searches and access from search bar

37. Hashtags
hashtagify.me
niche and industry specific
Makes tweet searchable
#keyword #keywordphrase

39. Hashtags
Trending
Related to current events, news
Custom brand hashtag
Make related tweets searchable for your event
Use 2 or 3 per tweet (character limit)

40. Hashtags
Don't use trending hashtags inappropriately like
advertising during a social issue
Keep hashtags relevant to post

41. Advertise
Add a Twitter link on your website/blog
Embed/share tweets into blog articles

42. Twitter Lists
group of accounts that you want to target
industry professionals
prospective and current clients
competitors (private list)
Great content producers

43. Twitter Lists
engage with individuals
See types of content that gets engagement
Customer service, retention (don't spam)
Engage with personalized video

44. Twitter Lists
Build relationships with influencers
Add them to a public list so they get notified
Re-tweet their quality content, personalize, tag
Use/copy other people's lists by looking at their's or lists
they are on
TwitListManager tool
subscribe to lists that have already been created

47. Keyword Research
keyword search using the search bar then selecting
the “Accounts” tab
twitter.com/ search-advanced
Search keyword phrases from influencers, based on
questions, interests
Discover new accounts to follow and list

49. Twitter Chats
forum to discuss topics
Business networking
conversation about a topic At a scheduled time
Use a designated chat hashtag to participate

50. Twitter Chats
Discussion on a set topic or Q&A, special guest
TweetChat.com login and view conversation in more
readable format
Great way to engage and learn
Websites that list upcoming twitter chats

53. Twitter chat
Use #WORDchat
#BlogChat
#BrandChat
Hashtracking, generate a transcript of the chat to
share with others, plus you’ll receive statistics for
each chat
Q1 for question, A1 for answer

55. Twitter Polls
Create new Tweet and hit poll button
four choices
active for 24 hours
Engage and Entertain
Survey for upcoming products/services & Reviews
Market research

57. Direct Message
Avoid spamming/sucking value
Change privacy settings to receive DM from Public
Don’t send unsolicited information/links

58. Direct Message
Great for personal/private/customer service
messages
Invite someone that @yourname to DM you directly
Automated response messaging, can ask questions
to see how you can help them and offer them value
Auto DM service like from socialoomph

60. Twitter Cards
Tweets of your content will include link previews
add a few lines of HTML to your webpage
links to your content will have a “Card” added to the
Tweet
Summary Card: Title, description, thumbnail, and
Twitter account attribution.
Player Card: A Card to provide video/audio/media.

61. Twitter Cards
Choose a card type
https://dev.twitter.com/cards/types
Add meta tags https://dev.twitter.com/cards/markup
Run your URL against the validator tool https://cards-
dev.twitter.com/validator
If Player Card, request approval for whitelisting

63. ps://dev.twitter.com/cards/types/player#Getting_started

64. Twitter Card
name="twitter:card" content="summary" />
<meta name="twitter:site" content="@theowerly" />
<meta name="twitter:title" content="Become YouTube Famous. Hello
Twitter." />
<meta name="twitter:description" content="Subscribe at Owerly.com."
/>
<meta name="twitter:image" content="http://www.owerly.com/wp-
content/uploads/2016/10/image-e1475367787408.png" />
All in One SEO Pack

65. Twitter Cards
Tweet the URL and see the Card appear below your
tweet in the details view.
https://dev.twitter.com/cards/analytics For Twitter
Card Analytics

71. Conversion
Pinned Tweet lead to enticing content or capture
page offer

73. Syndicate
Triberr community of Bloggers and Influencers come
together to read and share content. Add your own
RSS feed to Triberr

75. CONTESTS
“RT to win”
“Follow to win”
Fastest correct answer after a webinar
Binkd has a free Twitter contest app
photo contest With your company product and #

76. Contest
tweet a caption for the photo and include the hashtag
For a photo
Best answer with # or @yourcompany
Random # chosen off tweets
Tweet # and link

78. Facebook groups
Automated message invite to join
“Hello. Great to connect. I’d like to invite you to join
my free FB group where We share the latest updates
in SEO.”
tweet out invitations

79. BuzzSumo
shows you the most popular content on a specific
topic ranked by the number of social shares.
Also shows who shared it
find people who will be interested in your content
“Twitter shares”, “View Sharers”, click on “export”

81. BuzzSumo
Hi. Love your content. I have been folllowing for years
and really appreciate the value you bring. I see you
recently posted about ____ and have a similar article
with the latest tips on ____. Would you be interested
in something like that?

82. Advance Search
Advanced Search at https:// twitter.com/ search-
advanced and find the section marked “mentioning
these accounts.”
@usernames of your competitors.
Follow people that mention your competitors for
possible follow back

83. Followers
http://alltop.com/new/ Is a blog aggregator that allows
you to find relevant sites in your industry.
locate their Twitter accounts.
SimilarWeb.com and type in your domain in the
search bar.

84. Hashtags
measure the results of a hashtag. Several apps and
services, such as Radian6 or Hashtracking,
data from all the people who use the hashtag
how many people viewed the hashtag

85. Radian6

87. Tweet-ups are Twitter
community get-togethers.
Tweet-ups are Twitter community get-togethers.
tweeting out the details of the tweet-up at least two
weeks in advance.

88. Syndicate
WordPress plug-ins for sharing blog posts on Twitter
AddThis DiggDigg Easy Social Share Shareaholic
Jetpack by WordPress

89. Embed Tweet into Blog

90. Syndicate to Facebook
Click above Tweet in the upper-right corner
Select share via Facebook

92. Ads
Target followers of other accounts Related to your
industry
target related keywords.
Can use text on images
event-targeting

93. Ads
Twitter event targeting calendar
Twitter Analytics dashboard
click the events tab at the top
View calendar with a list of events you can target
review of the previous year’s engagement.

94. Ads
Tweet Engager Targeting
tool that tracks the people who have engaged with
your promoted Tweets. Can Advertise to these
accounts again
segment your audience by gender, city, and mobile
device.
Targeted times and specific audience 25k

95. Ads
ads.twitter.com

96. Ads
Types of Ads

97. Ads
Keyword modifiers

98. Tools
Hootsuite
Buffer.com - automatically share content
SocialOomph.com - automatically share content
PostPlanner.com to schedule your posts
TweetDeck

104. Tools
Word Swag App
Canva
commun.it automatically mention and engage with new
followers, people that mentioned you
Click to Tweet is a WordPress plugin that allows you to
turn your content into tweetable quotes
Tweroid see when your audience is most active.

106. https://wordpress.org/plugins/
click-to-tweet-by-todaymade/

107. tweriod.com

108. Tools
email alert to notify you automatically when someone
on one of your Twitter lists asks a question.
set up a filter to check that the text of the tweet
contains a question mark. Exclude @ and http

109. Hootsuite or TweetDeck
Hootsuite or TweetDeck
see all your followers’ tweets and the messages you
tweet,
Direct messages and any search terms or hashtags
you follow,

110. http://sproutsocial.com
handle multiple Twitter, Facebook, Google+, and
other social accounts.
scheduling tweets, Sprout Social offers insights and
analytics so that you know how well your social
media campaigns are working.

113. syndicate your blog’s posts to your Twitter account

115. http://tweetcaster.com
Manage multiple accounts from your smartphone.

117. https://bufferapp.com
Schedule your tweets so you can have them go live
at a specific time, even if you’re not online.

119. Twitter share buttons
Twitter share buttons on your blog or website, go to
https://twitter.com/about/resources/buttons
Wordpress social share plugins

121. Tools
Post Planner has a feature called “Requeue” which
allows you to share the same content over and over
again, automatically.

122. Tools
Snip.ly is a tool that allows
you to overlay your own
message onto any website.
This allows you to get traffic
even if you are promoting a
competitor’s blog post.

123. Analytics
top follower each month
see the mention and content that drove the most
engagement.
Audience profile/demographics (age, gender, etc.)
See if a strategy/campaign works

124. Analytics
Find which Tweets get most engagement to advertise
with Paid campaign

125. Analytics
tool owned by Moz,
FollowerWonk

126. Analytics
Stats, top followers
http://analytics.twitter.com