Allie Perry gave a presentation about her career journey from majoring in finance to becoming a visual designer. She discussed her experience in print design, digital design, and UX design. For print design, she covered concepts, formatting, pre-press, and production. For digital design, she explained working within social media, CDP, native, and display ad guidelines. She also provided an overview of user experience design and its focus on understanding user personas.
35. I HAD TO KNOW…
BEST PRACTICES | DESIGN HISTORY |
PRE-PRESS & PRODUCTION |
PROTOTYPING | TYPOGRAPHY
PRACTICES | FILE TYPES | HTML &
CSS | COLOR THEORY | DIGITAL
ADVERTISING STANDARDS |
LICENSING | ANIMATION | A/V EDITING
53. AD SPEAK
CREATIVE
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COPY
56. HEADER
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HEADER
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61. COMPRESSION
ALLOWS USER TO REDUCE THE
OVERALL NUMBER OF BITS &
BYTES IN A FILE TO EITHER
TRANSMIT FASTER OR TAKE UP
LESS DISK SPACE.
62. COMPRESSION WORKS BY
REDUCING REDUNDENCIES IN A
FILE… EXAMPLE..
“Ask not what your country can do
for you -- ask what you can do for
your country.”
63. “Ask not what your country can do
for you -- ask what you can do for
your country.”
17 WORDS, 61 LETTERS, 16 SPACES, 1
DASH, & 1 PERIOD = 79 UNITS OF MEMORY
LOTS OF REDUNDENCIES!
64. “Ask not what your country can do
for you -- ask what you can do for
your country.”
ASK = 2
WHAT= 2
YOUR= 2
COUNTRY= 2
CAN= 2
YOU= 2
DO = 2
FOR= 2
65. 1. ASK
2. WHAT
3. YOUR
4. COUNTRY
5. CAN
6. FOR
7. YOU
AN ALGORITHM CREATES A LIBRARY
OF WORDS IN WHICH EACH WORD
GETS ASSIGNED A NUMBER.
8. DO
66. “Ask not what your country can do
for you -- ask what you can do for
your country.”
“1 not 2 3 4 5 8 6 7 -- 8 2 7 5 8 6 3 4.”
79 UNITS OF MEMORY
37 UNITS OF MEMORY
72. OFFSET PRINTING
PROS:
- HIGH QUALITY
- PRINTS ON ALL
PAPERS TYPES
- GOOD FOR HIGH
VOLUME
CONS:
- HIGH PREP TIME
- HIGH COST AT LOW
VOLUME
- LOW
CUSTOMIZATION
75. DIGITAL PRINTING
INKJET PRINTING WORKS BY
HEATING UP HUNDREDS OF
LITTLE NOZZLES WHICH FORM
BUBBLES OF INK THAT BURST
INTO TINY DOTS ON A SHEET OF
PAPER.
77. DIGITAL PRINTING
LASER PRINTING WORKS BY A
LASER ETCHING POSITIVE IONS
ONTO A NEGATIVELY CHARGED
DRUM & THEN NEGATIVELY
CHARGED TONER CATCHING
ONTO THE POSITIVE IONS ON THE
DRUM & THEN FUSED ONTO THE
PAPER.
104. THE KEY TO UX IS
UNDERSTANDING YOUR
USER & THEIR PERSONA.
55+ Male
Retired
Academia
18-24 Male
In School
Engineer
23-40 Female
Graduated
Medical
30-55 Male
Some School
Farming
30-55 Female
N/A
Religion
105. AS A UX DESIGNER YOU
NEED TO MAP OUT THE
EXPERIENCE THAT THE
USER HAS WITH THE
MACHINE. THIS IS CALLED
THE INFORMATION
ARCHITECTURE.
106.
107. ONCE THE ARCHTITECTURE IS
LAID OUT, YOU NEED TO BUILD
THE WIREFRAMES TO SHOW
WHERE THINGS WILL BE
FORMATTED ON EACH POINT
OF THE EXPERIENCE.
108.
109. WITH THE WIREFRAMES BUILT
OUT, THE DESIGNER FOCUSES
ON PROTOTYPING A
REALISTIC EXPERIENCE THAT
THE USER HAS WITH THE
MACHINE.