Anyone that has had a website up and active for any length of time knows that Google has been crawling sites to try and size up the information and give adequate ranking. The HTML coding has been what is used to make the determinations.

1. Updates to Google Webmaster
Guidelines Warns Users about Blocking
JavaScript Files & CSS

2. Anyone that has had a website up and active for any length of
time knows that Google has been crawling sites to try and size
up the information and give adequate ranking. The HTML
coding has been what is used to make the determinations. More
complicated images, CSS and JavaScript has escaped scrutiny.
That is all changed now with the current Google Webmaster
Guidelines updates. Google has suggested you should allow
access to those files for them to be crawled.

3. The Importance of Ranking
Where your site ranks in search engine results can make or
break your business. If no one knows you are out there no one
will visit your site. It is important to follow the Google
Webmaster Guidelines to give your site and business every
chance to be successful. Embracing this change will be critical
to longevity on the internet.

4. How the Updates Help Google Determine Ranking
In an effort to offer the best results for all who search the Google
search engine they feel the need to get a more comprehensive
look and feel for what your website offers. It goes beyond
having quality content. The written words are important, but
they also want to view all images, CSS and JavaScript files to
get the big picture of what you are offering visitors.

5. The Technicalities of the Update
If you are unaware of what files might be hidden or blocked
from the Googlebot then Google offers some great advice in the
support section. Simply test your site using the Fetch and
Render tool as Google and the robots.txt Tester tools in
Webmaster Tools. This will show you a visual representation of
what the Googlebot would see.
Allow open communication between your website and the
Googlebot by using the robots.txt file on your particular web
server. It will let the crawler know which directories can be
crawled and which ones cannot. Keep it updated so that you do
not inadvertently block the bot.

6. The Ultimate Penalty
Google makes it very clear in their warnings of what you can
experience if you do not allow complete to your entire site,
including CSS and JavaScript files. Pierre Far, Google’s
Webmaster Trends Analyst as stating the “new guideline
specifies that you should allow Googlebot access to the
JavaScript, CSS, and image files that your pages use” all for
“optimal rendering and indexing.” If you intentionally or
accidentally block Googlebot access to these files, he added it
“directly harms how well our [Google] algorithms render and
index your content and can result in suboptimal rankings.”
Quality control and constant improvement is the hallmark of
any company that wants to experience growth. You can easily
use these guideline changes to your advantage.

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