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human 
centered design 
BIH UI/UX BOOTCAMP / Microsoft Innovation Center @ Botswana Innovation Hub / bihux.tumblr.com
Human centered design 
Human centered design is design around the users needs and 
constraints. Using an understanding of cognitive psychology 
and interaction paradigms in your design, will help your 
interfaces communicate better with your user.
Creativity 
Engineering 
Empathy 
The engineering aspect of User 
Experience is how we engineer 
experiences and digital products to 
make sense to a human being. 
The engineering aspect of User Experience is how we 
engineer experiences and digital products to make sense to 
a human being. 
The creative side of UX allows you 
as a product designer to think 
outside of the box to solve 
problems for users. Visual design 
can also be creative to attract 
users and build a product.
Ask yourself, who is your user? 
How does your user typically solve problems? 
What kinds of products and ideas does your user respond to? 
What is the problem for your user? 
What’s the best way to solve the problem for your user?
How does your user experience 
your solution? 
How will the user learn to use your solution? 
How will the user use your solution over time? 
How will they find your solution? 
How will your solution affect your user?
how people 
learn
Human memory is limited. 
Research shows that people can 
remember about 3-4 items at a 
time.
Don’t make people remember things going 
from one page to the next
People recognize 
symbols
People process information best 
in bite sized chunks.
People have to use info to make 
it stick.
how people 
think
People construct mental models
Anticipate mistakes and attempt to prevent 
them. Make it easy to undo.
People are emotional beings.
THEME TITLE 
<image 
here> 
MICROSOFT IDEACAMP UX WORKSHOP 
We are affected by 
pictures, especially 
pictures of people 
DSEF
We are affected by 
stories
Stress impairs working memory.
Most people will spend several 
seconds on a webpage to figure 
out if it’s what they want
People are better at processing 
images than words.
Culture affects the way people 
think.
how people 
work
Hick’s Law : 
The time it takes for a person to make a decision 
as a result of the possible choices he or she has: 
increasing the number of choices will increase the 
decision time logarithmically.
People make mistakes
There must be a motivation to 
do something. There must be 
the ability to do it. There must be 
a well placed trigger.
The greater the effort to 
accomplish a task, the less likely 
a task will be accomplished 
successfully.
Mapping
Mapping 
http://mccrindle.com/images/portfolio/lego-bricks-large.jpg
Affordances 
http://1000awesomethings.files.wordpress.com/2010/09/what-do-you-do.jpg
Affordances 
http://mccrindle.com/images/portfolio/lego-bricks-large.jpg
Progressive Disclosure 
Vanseodesign
Feedback 
Vanseodesign
You can modify a user ’s behavior 
by rewarding desirable behaviors 
and ignoring or punishing bad 
behaviors
To create a positive UX, match the conceptual 
model of the task to what the user ’s mental 
model is.
If you introduce 
a new mental 
model you 
should teach it 
to your users. 
Clear
Only provide the information 
needed at the moment.
Buttons 
Button Button 
Button 
normal Hover 
Focus 
Button Button 
On tap 
disabled
Get a user to commit to a small action 
before you try to get them to commit 
to a large action
UI should engage the user but not distract 
them when they are paying attention to 
something.
Present only the 
minimum amount of 
data required for the 
task at hand 
Mailchimp
Make things look 
clickable
It’s harder for a user to 
recall an action than it is 
to choose an option. 
Mailchimp
Provide defaults. 
Expedia
Things that 
are close 
together are 
believed to 
‘go’ together 
Jetblue
Group things 
so the user 
can find 
something 
more easily
Poor Example
Highlighted Tabs
Picture Gallery
Sign Up
Maintain the focus of a user ’s 
attention by reducing 
clutter/confusion.
Text Box Selected State
Starbucks Signups 
Default Text
Clickable Items
Status
Pricing Comparison
Pricing Comparison
Description Tooltips
First Time Experience/Walk Through
First Time Experience/Walk Through
Zero-Content Experience
Zero-Content Experience
Process / Steps in Progress
Data Visualization
First Time Experience
Quick Stats
Placeholder Icons
Animation
Icon States
404 Page
Pivot Content/Gallery
Tooltips
Process / Steps in Progress
Simple Entry Points
Highlighting Buttons
Buttons: Flat vs. Skeumorphic
Indicating Progress/Status
Big Numbers
Loading Indicators
Button States
There are recommended sizes for buttons 
so that they are easy to tap. 
Minimum Target Size 
7mm 9 mm 
Usability
accessibility
BIH - Human Centered Design
BIH - Human Centered Design

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BIH - Human Centered Design

Notas del editor

  1. How do people talk and interact with interfaces? Interfaces must communicate and inform the user on how it can be used. What happens when users see an interface? What is he or she thinking? Does he understand what he or she is looking at? What is the user supposed to do next? Traditionally called Human Computer Interaction, HCI represents the engineering approach we take to UX . It’s rooted in understanding how people use technology and how the components of a digital design help a user accomplish a task.
  2. http://zurb.com/university/library
  3. http://static.lukew.com/smartdefualts_jetblue2.gif
  4. But more on in later, we’ll go in depth!
  5. When you look at an interface, you’re looking at all those elements working together. Design Strategy determined how they wanted the user to use the website. Design research tested to see how users would navigate through the page. Visual Design makes it so that certain things stand out, and it looks balanced. Usability made sure that everything was clickable. Technology, engineering behind it.