This is for my NMDL class

1. Holesom Longboards

2. Objectives
• Minimal Budget For Smaller Company
• Sell More Boards
• Increase brand awareness amongst skaters
• Increase brand awareness amongst distributors
• Increase User engagement
• Market new product lines (boards and slide pucks)

3. Content
• Providing knowledge and details in a confusing hobby
• A lot of quality content could be created that can be shared
across multiple networks.
• Videos of users riding, tricks, tutorials, photos of new boards
as well as reviews of the parts sold with the complete decks
(trucks, wheels, bushings, etc.)
• Increase user engagement by providing greater incentive to
post photos and or videos (promotional content).

4. Budget $786
$50
$300
$200
$36
$200

5. • $50 is for promoted posts
• 5-10 posts
• Has a very well established page with a consistent posting
strategy
• Events and races
• Implementation of Static iframe to provide better access to available
boards and merchandise within facebook.

6. Current website format would make a great candidate for this type of
page because of layout (easier to avoid horizontal scroll bars)
• This could either be an existing web page from the holesom
site placed within the page or a custom made page

7. 36 Clicks
A Day
$200
A month
1 month
Press Releases

8. $12 A Month
$3 Months
Total: $36

9. Google
Adwords
$200
Keywords: Longboards, Bamboo Longboards,
and Slide Pucks.

10. Promotions
$200
• Consists of Holesom products as well as the products of the
brands sold with decks
• Promotional contests will be accompanied by posts that
provide value to users. For example a youtube tutorial about
wheel size and duromoters before we give-away wheels.
• Raffling off some of the new boards is a great way to let
people know about them.

11. Youtube
• Developing video content that is easy to share across multiple
networks
• Tutorials including: Trick tips, board reviews, and board setup
provide value to users outside of our product line
• Video campaign aimed at distributors that quickly explains
what Holesom is all about and how they make their boards
• Allows for others to hear the unique Holesom story and meet
the people behind the boards