Introduction to AdWords class deck developed for Girl Develop It Philly

1. Advertising with Google
5.22.2014

2. Welcome!

3. Tell us about yourself!

4. What’s the rest of the country
Googling?

5. What we’ll cover today

6. What to expect

7. Ally Malick
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8. What is paid search?

9. What is paid search?

12. Why should I use paid search?

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14. How does it work?

17. Glossary
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20. How do I get started?

21. Plan Your Campaign

22. Create Your Account

23. Create Your Account

24. Create Your Account

25. Create Your Account

26. Create Your Account

27. Create Your Account

28. Create Your Account

29. Create Your Campaign

30. Create Your Campaign

31. Create Your Campaign

32. Create Your Campaign

33. Create Your Campaign

34. Create Your Campaign

35. Create Your Campaign

36. Create Your Campaign

37. Should you GoMo(bile)?

38. NoGoMo(bile)

39. Keyword Research

40. Don’t Hit Enter

41. Google Trends

42. AdWords Keyword Planner

44. Building Your Keywords

45. Building Your Keywords

46. Building Your Keywords

47. Building Your Keywords

48. Building Your Keywords

49. Building Your Keywords

50. Building Your Keywords

51. Try it!

52. Writing Ad Copy

53. Competitive Landscape

54. Best Practices

55. Limitations

56. Creating Your Ads

57. Creating Your Ads

58. Creating Your Ads

59. Try it!

60. How do I know if it’s working?

61. Key Performance Indicators (KPIs)

62. KPI – Quality Score
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63. KPI – Quality Score

64. KPI – Click Through Rate
CTR - FAQ
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65. KPI – Click Through Rate

66. KPI – Conversions
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67. KPI – Conversions

68. What else can I do with
AdWords?

70. What is it?

71. How does it work?

72. What does it look like?

73. What is it?

74. Requirements

75. What does it look like?

76. What is it?

77. Requirements?

78. What does it look like?

79. What else can I do?

80. Resources

81. Get started!!

82. Questions?
http://bit.ly/gdi-
adwords