9. Consumer expectations for how How long consumers will
quickly a web page should load wait for a page to load
before abandoning
5% 1%
less than 1 second less than 1 second
1 second 12% 2%
1 second
2 seconds 30% 10%
2 seconds
3 seconds 36% 27%
3 seconds
More than 4 seconds 17%
More than 4 60%
seconds
0% 10% 20% 30% 40%
0% 20% 40% 60% 80%
10. People are not
clocks
(i.e. their time perception is not that precise)
50. “First and foremost, we believe that
speed is more than a feature. Speed is
the most important feature. If your
application is slow, people won’t use
it.”
“10 Golden Principles of Successful Web Apps”
Fred Wilson 19 year Venture Capitalist
3/20/2010
http://carsonified.com/blog/business/fred-wilsons-10-golden-principles-of-successful-web-apps/