2. THE
SUPER SOCIAL
ADVISORY GROUP
We would rather do nothing the rest of our lives, than put our name on something
mediocre.
We identify emergent strategies and make them deliberate. We surprise and
delight our customers and their social audiences every day. Simply put, we build
engines for profit and growth dedicated to helping you reach your goals.

3. OUR
PLATFORM AGNOSTIC
SERVICES
We focus on emerging social platforms that matter, and have experience with them all.
• Strategy & Research
• Channel Management
• Design & Development
• Analytics & Measurement
• Distribution (Influencers & Ads)

4. COMPANY BACKGROUND
The Wakarusa Music Festival is an annual event held in the
Ozark Mountains of Arkansas, bringing over 22,000 live music
fans together for a “four-day, foot stomping party.”

5. GOALS
MattyMedia was engaged by the Wakarusa Music Festival
co-founders to:
• Experiment with real-time, social media management on
the ground at the 2012 festival
• Push the limits on content creation, community
management and user engagement via the Wakarusa
Festival Fan Page on Facebook

6. APPROACH
The MattyMedia team managed Wakarusa’s Facebook Fan Page at the festival
by:
• Creating, aggregating and publishing real-time images and updates
• Rapidly responding to comments and questions
• Engaging users through conversation and contests throughout the weekend
• Capturing the spirit of the festival using content creation tools like Instagram,
Camera+ and SpinCam
• Developing an interactive and shareable festival map to engage users and
bring the Wakarusa experience to life

7. REAL-TIME
SOCIAL MEDIA MANAGEMENT
Powered by AlphaBoost Labs, the MattyMedia team hacked an innovative, real-
time solution to enhance the live event experience and engage Wakarusa fans on
Facebook.
Leveraging SpinCam, AlphaBoost Labs developed an interactive and shareable
map, which took 360-degree spins of live shows and points of interest throughout
the festival and plotted them on a map of the festival grounds.

8. Users click on a pin to see a 360-degree view of a live show or point of interest across the festival grounds

10. REAL-TIME
SOCIAL MEDIA MANAGEMENT
The interactive Wakarusa map provided users with real-
time views of the concert stages, villages, tents and
campgrounds throughout the festival, allowing them to
take part in Wakarusa’s multi-faceted experience from
home.

11. FACEBOOK TIMELINE
MANAGEMENT

12. RESULTS
The MattyMedia team delivered the following results on Facebook for the Wakarusa Music Festival:
• Published 747 photos to Facebook, highlighting the Wakarusa experience
• Built an interactive experience that connected those unable to attend the event with 360-
degree real-time views of the shows and concert venue
• Increased ‘Weekly Total Reach’ by 96% during the festival month

13. RESULTS
• Increased ‘People Talking About This’ by 84% during the festival month
• Generated 3,700 new Likes on the Wakarusa Fan Page during the festival month
• Generated more than 3,400 Daily Page Stories during the festival month

14. WANT TO LEARN MORE?
Visit us here: www.mattymedia.com
E-mail us here: go@mattymedia.com
View our interactive map here: http://alphaboostlabs.com/wakarusa