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Enhance   website ROI through   Usability www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage  The importance of user experience and conversion psychology in design and development  in order to create a website that is appealing to human visitors, search engines,  and acts as a proficient sales tool. Christine da Silva  - AlterSage
How does  design  and  perception  affect our choices? www.altersage.com
www.altersage.com
We were taught  “ not to  judge  a book by its cover …” The truth is… we do www.altersage.com
Courtesy www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
www.altersage.com
The  not so great  websites out there… www.arngren.net www.altersage.com
www.mtn.co.za www.altersage.com
www.flysaa.co.za www.altersage.com
How do we  change  perceptions? Start with your  website’s  design   and   usability www.altersage.com
Good online design  defined Not always the  best looking but  easy to use have  high quality   content Remember :  don’t make your users  think … when people know what to do they’ll make you money … so  tell them what to do www.altersage.com
Good online design  defined Courtesy semanticstudios.com The User Experience Honeycomb Courtesy idea-sandbox.com www.altersage.com
Good online design  defined Experiences happen, whether or not you plan them.  When not intentionally designed, There’s a  much higher likelihood Of  the experience being poor ... www.altersage.com
Think like your  user www.altersage.com
Understanding the  target audience www.altersage.com
Defining Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
Think like your User www.altersage.com
Identification  of website  goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
[object Object],[object Object],[object Object],[object Object],Identification  of functionality www.altersage.com
Think like your  user www.altersage.com
Usability  testing www.altersage.com
Measure  results ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
Measure  results ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
Form Fills KISS  Philosophy: No more than 3 clicks to reach goal! www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability:   What  NOT  to do www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability:   What  NOT  to do www.altersage.com
Design and Usability:   Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability:   Do www.altersage.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Experience Role in web ROI Testing one user  early in the project , is better than testing 50  near the end... www.altersage.com
See The Possibilities To see case studies of how web usability has improved ROI, please contact us: info@altersage.com

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Enhance website ROI through usability