Altibase helped E*TRADE to expand its depth by fully supporting its offline branches which further fortified E*TRADE's position as a leader in online brokerage. ALTIBASE® HDB™ is the only Hybrid DBMS in the industry that combines an in-memory DBMS with an on-disk DBMS, with a single uniform interface, enabling real-time access to large volumes of data, while simplifying and revolutionizing data processing. Altibase is provider of In-Memory data solutions for real-time access, analysis and distribution of high volumes of data in mission-critical environments. **To Learn More: Visit our website (www.altibase.com) Email us (info@altibase.com) Read Altibase Solution Overview (slidesha.re/ZMAYVh) Read Samsung Securities Case Study (slidesha.re/Zrn2iu)

1. Case Study: E*TRADE
CASE STUDY FOR FINANCIAL SERVICE

2. ￭ Overview
￭ Problems
￭ Solutions
￭ Results
AGENDA
In-Memory Database Solution
CASE STUDY FOR FINANCIAL SERVICE

3. + Overview
Altibase
Altibase is provider of In-Memory
data solutions for real-time access,
analysis and distribution of high
volumes of data in mission-critical
environments.
E*TRADE
E*TRADE is a top financial services
company that specializes in online
trading1.
Summary
Altibase helped E*TRADE to expand its depth by fully supporting its offline
branches which further fortified E*TRADE’s position as a leader in online
brokerage.
In-Memory Database Solution
1) For E*TRADE Korea.

4. + Problems
E*TRADE had outsourced its IT operations for 12 years but was at a
crossroads. E*TRADE was expanding its online platform to offline
and found cracks in its system, preventing it from providing the
robust service it was built on. Without its own in-house trading
system, the expansion proved challenging.
￭ E*TRADE could not waiver from its strength of delivering superior
transaction speed. With its legacy, Oracle on-disk DBMS, performance
degradation was becoming pervasive.
￭ E*TRADE required a DBMS with a built-in function that would
guarantee optimal, sequential order processing.
￭ Needing a highly reliable1, proven in-memory DBMS provider with over
10 years of financial service experience, E*TRADE had its hands full.
In-Memory Database Solution
1) A study by Forrester Research showed that a 1-hour outage
for E*TRADE resulted in a loss of 8 million dollars..

5. + Solution
 ALTIBASE HDB provided E*TRADE a highly reliable in-memory
DBMS that was a proven commodity at top financial firms since
1999.
 ALTIBASE HDB gave E*TRADE the comfort level it desired with
over 14 years of performance-driving functionality, agility and
maturity.
 Additionally, ALTIBASE HDB fulfilled a prerequisite need by
supporting Queue Object1. E*TRADE deployed ALTIBASE HDB in
July, 2012 after less than a year of development.
In-Memory Database Solution
1) Queue Object is a built-in feature in ALTIBASE HDB that
processes data on a First-In-First-Out (FIFO) basis, guaranteeing
sequential, order processing.

6. + Results
 E*TRADE, on an ALTIBASE HDB base, runs its own, on-premise financial
trading system that blows away competition with high reliability and
performance1.
 E*TRADE has expanded its depth by fully supporting its offline branches
which further fortifies its position as the online brokerage giant.
 E*TRADE is able to assist investors with more time-to-market services
with its flexible in-house IT system comfortably handling large trading
volume.
 E*TRADE’s online and offline presence work together to mutually feed
and grow its revenue, profitability and reputation.
In-Memory Database Solution
1) ALTIBASE HDB met E*TRADE performance requirements. The
entire processes associated with a transaction order must take
place inside of 30 milliseconds. Utilizing Queue Object, a built-in
feature in ALTIBASE HDB, enabled E*TRADE to process 300%
faster than before..

7. In-Memory Database Solution
Altibase Solution Overview
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MORE REFERENCES:

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Twitter: @altibase