[Infographic] How to Select the Right Content Marketing Software, by Altimeter Group

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The content marketing space is rife with challenges, both internal to the organization and externally across the software ecosystem. This infographic helps visualize this struggle. To select the right content marketing software, marketers should identify, define and map vendors to the eight primary content marketing use cases. Learn more in Altimeter Group's report: Content Marketing Software Landscape: Marketer Needs & Vendor Solutions: http://www.altimetergroup.com/2014/05/new-research-the-content-marketing-software-landscape

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2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.

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Why a content marketing software request for proposal (RFP)? Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start. In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape. Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.

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1. How to Select the Right Content Marketing Soware The Content Marketing Soware Landscape Is Growing Quickly and Getting Complicated Only 10% There are at least 110 Compounding This, Content Marketers Struggle With a Lack of Strategy, Coordination, and Resources 40% 3 in 4 Nearly Only 15% How Do Content Marketers Choose the Right Tools to Help Drive Eciency and Scale? Map Your Business Objectives to the 8 Content Marketing Use Cases Prioritize Your Use Cases Use Cases The 8 Content Marketing Use Cases 1 CREATION 2 CURATION AGGREGATION 3 OPTIMIZATION 4 ANALYTICS 5 AUDIENCE TARGETING 6 DISTRIBUTION 7 WORKFLOW 8 LEGAL COMPLIANCE *Altimeter Group asked content marketing vendors to rank the top three content marketing use cases supported by their platforms. This short list represents #1 rankings only. Want To Learn More? Read Altimeter Group’s report The Content Marketing Soware Landscape: Marketer Needs and Vendor Solutions Download the report at: http://bit.ly/content-marketing-soware-report Shortlist Vendors* Against Use Cases content marketing tools, and more everyday Marketers and vendors surveyed identify more than 30 distinct integration needs of organizations claim full integration across their existing toolset Lack any inter-departmental coordination on content organizations lack a formal content marketing strategy have a dedicated content marketing division A B C

[Infographic] How to Select the Right Content Marketing Software, by Altimeter Group

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[Infographic] How to Select the Right Content Marketing Software, by Altimeter Group