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New Or Old? The Future Of Media? Ciarán Norris, Director: Search, Affiliate & Social Media
Does The Future Look Like This?
What Does The Future Look Like? ,[object Object],[object Object],[object Object],[object Object]
What Is Old Media?
gastev  on  flickr
kb35 on  flickr
Joao Pedro,  uai ! on  flickr
What Unites These?
Centralised Production Phillie  Casablanca on  flickr
Centralised Distribution elisasizzle  on  flickr
One To Many Model jem  on  flickr
Massive Ad Revenue yomanimus  on  flickr
What’s Changing?
50 Million Audience In: 38 Years Filmore  Photography on  flickr
50 Million Audience In: 13 Years dailyinvention  on  flickr
50 Million Audience In: 4 Years rileyroxx  on  flickr
50 Million Audience In: 3 Years jjuanpol  on  flickr
50 Million Audience In: 2 Years jaycameron  on  flickr
So What Is New Media?
New Media  Is Only  New If  You’re Old
So What Does This Mean?
Source: Oxyweb.co.uk & Alexa
10 Of Top 20 Sites Are Social Source: Alexa
10 hours of video uploaded to YouTube every minute Facebook would be the 5 th  largest country in the world Over 133 million blogs created since 2002 15-24 yr olds spend 2.14 billion minutes per month on Bebo 800 million photos uploaded to Facebook every month Social media sites are 5 of top 10 most popular globally Sources include TechCrunch, Facebook, Wikipedia, Technorati, Bebo, Alexa
Is Old Media Dying?
ReservasdeCoches.com  on  flickr 2009 Q1 = $51m Loss
2008 = £2.55bn Loss Indiewench  on  flickr
Source: Roy  Greenslade /The Guardian UK Newspapers Since Jan 08
So Social Media’s Winning?
 
 
 
Source: Read Write Web 100% Of Inventory For Sale 2008 = $25m
Jonsson  on  flickr 3% Of Inventory For Sale 2008 = $500m Loss
 
 
 
 
 
 
 
 
 
 
 
 
 
1/18 Of 100m Videos Are UGC
So What Does This Mean?
Social media allows people to maintain a wider circle of friends than ever before, and talk to all of them more easily than ever before… But they still like to talk about the same stuff.
People Don’t Change, Tech Does
But They’ll  Sort It Out,  Won’t They?
22 Million Views $0 Revenue
D’OH!
D’OH!
Questions ? ,[object Object],[object Object],[object Object],- bast - on flickr Questions
Ciarán Norris, ciaran.norris@altogetherdigital.com

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