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Connect to Advance IMC Strategic Plan
1.
IMC Strategic PlanIMC
Strategic Plan “Empowering Diversity” Alton Fox 8.29.13
2.
AGENDA • SUMMARY/SITUATIONAL ANALYSIS •
TARGET MARKETING (OBJECTIVES) • STRATEGIES AND TACTICS • MEDIA FLOWCHART • CREATIVE SAMPLES • BUDGET/CONCLUSION
3.
SUMMARY • SINCE 2009
SEVERAL EVENTS • 150-200 ATTENDEES • DEDICATED FOLLOWERS • CRITICAL STAGE - NEW PR CAMPAIGN
4.
SWOT
5.
TARGET MARKETING
6.
STRATEGIES AND TACTICS • PAST
SUCCESS WILL BE OUR FUTURE. • EMAIL DATABASE • LINKEDIN • TWITTER AND FACEBOOK
7.
MEDIA FLOWCHART
8.
CREATIVE SAMPLES
9.
BUDGET • $0 BUDGET •
HEAVY SOCIAL MEDIA PRESENCE • EMAIL DATABASE
10.
BUDGET • $0 BUDGET •
HEAVY SOCIAL MEDIA PRESENCE • EMAIL DATABASE
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