1. ● Franco Aquino
● Maria (Gabi )Borobia
● Alvaro Pareja (In Online
Class)
● Jonathan Rodriguez
● Cristian Sorensen
Present...

2. Social Media Analysis
Fall 2015

3. Background
● Early stage company
○ More than $4 million in funding raised since 2012
● Industry: Internet of Things (IoT) tech
● Products
○ AdBeacon: A facial detection device that captures consumer demographics and emotions, as
well as signage data such as impressions and views
● Offices: Miami (HQ), Washington, Colombia, and London

4. .

5. Company Culture
● Open culture where employees are encouraged to come up with ideas that
will help the company generate awareness
● There are no restrictions on employee use of social media
● The team of 35 is small and very few levels of hierarchy exist

6. Social Media SWOT

7. Strengths
- CEO was
featured on
Fortune
Magazine
(Displayed on
Facebook page)
- 4.5 stars out of
5 on reviews
- Contains
infographics
- Good image/
well formatted
- Good content
(articles/videos
are informative)
- Uses photos to
display product
and team
members.
- Uses videos to
displays the
human side of
the company.
- Press coverage
has generally
provided a lot
of engagement
- Strong ratio of
followers to
following of 2 to
1
- Video was
informative
about their
product
- Enable fan
communities
and
connection
with content

8. Weaknesses
- Low customer
engagement
through
comments
- Low frequency
of updating
content
- Over a month of
no activity
- Not many
followers are
active on the
page
- Needs to engage
more with people
- Doesn’t update
often
- No clear social
media strategy
or no strategy
at all
- Bio may not
make sense for
the average
Twitter user
- Engagement
could be
stronger
- Lack of Bio
Description
- Lack of
Security

9. Opportunities
- Could share
more knowledge
in the technology
field in order to
build rapport with
fanbase
- Creation of
informative video
that teaches
consumers what
the product does
- innovated and
relatively new
company
- room for
improvement
to become
more active
- Use the video
feature to
better display
the product in
action
- Becoming
more active
creates
awareness
- Develop a
social media
campaign to
create a call-to-
action
- Increase use of
hashtags to
make tweets
searchable
- Can
Strengthen the
Products brand
- Can improve
activities to
attract more
followers

10. Threats
- Rival
companies with
more likes and
community
engagement
on posts
- Other tech
companies with
more followers
and activity on
LinkedIn
- A company
with a product
of similar
feature that is
more active on
social media
- Competitors
will gain more
awareness if
they are more
active than
AdMobilize
- Users may not
become
followers if
AdMobilize
does not
frequently post
- Competition
- Can lead to
Copyright
issues if not
prepared

11. Social Media Overview

12. Facebook
● 1,471 followers
● 15 reviews (4.5 out 5 rating)
● Most likes on a post: 334

13. LinkedIn
● 202 followers
● Total of 40 likes
● 14 posts created

14. Instagram
● 158 followers
● Most likes on a post: 56
● 51 posts created

15. Twitter
● 1,067 followers
● 2,230 tweets
● 305 photos/videos uploaded

16. YouTube
● 12 Subscribers
● Most viewed video: 1,490
● Verizon featured video on
AdMobilize is found on
website

17. Social Media Use By AdMobilize
Purpose: Product Awareness and Lead Generation
Objectives:
- To find the right channel/social media (in order to attract as many attention towards the product as
possible)
- To Produce and Engage (With social media, this allows businesses to build trust, authority, and a
sufficient (online following)
- Show Your Value (With this you can share with your readers the worth of what you are offering. This
is the moment to push your product and how it can benefit clients on social media)
- Persuade them to take action (This allows customers to make the jump from the information stage to
the decision-making stage of buying your product.)

18. Target Groups
Target Audience:
- The target audience include tech developers, businesses and companies that
are either interested in or can benefit from the Internet of Things
How the target audience fits into the big picture:
- They are using social media to stay up-to-date with the latest trends in
technology, share ideas/information, and to communicate success stories

19. Analysis of Social Media Tools
Most effective tools
Advantages Platform Disadvantages
Largest user base with 1.4+
billion and cost effective
advertising
Facebook Company must monitor activity
for negative responses; users
can quietly unsubscribe
Searchable topics through
hashtags
Twitter High cost for engagements;
requires a lot of time
management; user feeds move
quickly and AdMobilize tweets
may be easily bypassed
Images are the easiest way to
engage users
Instagram Cannot add active links to posts;
need quality images

20. Analysis of Social Media Tools
What they are doing right:
- Sharing quality posts that mention AdMobilize and its founder
- Focusing their hashtags and posts to their target market
What they can improve on:
- Content marketing should be a top priority to generate credibility, it serves as
a catalyst for new relationships and business benefits.
- Social media posts should generate a call-to-action

21. References
AdMobilize Releases AdBeacon 2.0, Upgrades the First "Plug And Measure" Analytics Platform for the Real World. (2015,
July 2). Retrieved October 29, 2015.
AdMobilize. (n.d.). Retrieved October 28, 2015, from https://www.crunchbase.com/organization/admobilize#/entity
Cornell, S. (n.d.). The Disadvantages of Twitter. Retrieved October 28, 2015.
Levine, B. (2015, July 2). AdMobilize unveils its newest real-world analytics so advertisers can ‘pay-per-face’. Retrieved
October 27, 2015.
Schaefer, M. (2014). “Content is the currency of the social web and sharing that content is the catalyst to new relationships
and business benefits. “
Webster, L. (n.d.). The Disadvantages of Using Facebook for Business Needs. Retrieved October 28, 2015.
Dahlberg, N. (2015, June 28). Summer day sizzles with 12 hours of tech talk. Retrieved October 29, 2015.