3. ABOUT ALVARUM
• Started in 2008
• 300 charity partners in France, the
Netherlands, Belgium and Germany
• Received in 2008 and 2010 the
Innovation Price by the French
Association for Fundraising
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4. ALVARUM SOLVES THE FUNDRAISING PROBLEM FOR CHARITIES
• €20K average amount raised per
charity on first year
• No entry cost
• No need for big staff, open to all
charities
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6. RAISE FUNDS ONLINE THROUGH YOUR COMMUNITY
• You get your fundraising portal
• Alvarum coaches you and tells you
how to engage your supporters
• Your supporters start creating online
fundraising pages for your
organization
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7. KEY FIGURES
• Average time to create a fundraising
page. 3 min.
• Average response rate of donation
requests: 25%
• Average fundraising amount per
person €500
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8. EXAMPLE 1: FUNDRAISERS
• Marianne, 55 years old, not sporty
• Participates in the Heroes Race to
support her favorite charity
• Raised € 950
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9. EXAMPLE 1: FIRST YEAR ON HEROES RACE
• Charity participates in the Heroes
Race for the first time
• Recruited 35 people like Marianne
• Fundraisers attracted 800 donors
• Raised together € 22.000 for the
charity
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10. EXAMPLE 2: DEFI MÉKONG CHALLENGE
• One project to build a school in Laos
• 20K Paris Race
• Fundraising goal per person €100
• 260 participants and €41 000
collected
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11. EXAMPLE 3: PERSONAL EVENT FUNDRAISING
• Blandine et Virginie want to celebrate
their 50th birthday together,
• Ask for donations for cancer research
instead of a gift
• Raised € 10.735 with 63 donors
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13. ALVARUM OFFER FOR CHARITIES
• Alvarum Fundraising Platform
• Alvarum Coaching
• Alvarum Challenges, such as the
Heroes Race
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14. STEP 1: YOU REGISTER AND GET YOUR FUNDRAISING PORTAL
• Send registration form and required
documentation per email to Alvarum
• Receive reception confirmation
• Your fundraising portal is available the
next Wednesday
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15. STEP 2: YOU GET ALVARUM COACHING
• Coaching by email providing
reminders and advice
• Free content in the knowledge center:
weekly case studies, interviews and
tips
• Best practices sharing (Alvarum
events, online groups etc.)
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16. STEP 3: YOU ENGAGE YOUR COMMUNITY
• Dedicate a permanent section on your
website to challenges
• Participate in two Alvarum challenges
per year, including Heroes Race
• Communicate regularly by having
permanent sections in all your media
(newsletters etc.)
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17. STEP 4: FUNDRAISERS RECRUIT DONORS
• Supporter creates fundraising page
and receive Alvarum coaching
• Asks friends and family for donations
through personalized emails and
social networks
• Donations are made directly on the
page and donors leave a comment
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18. STEP 5: YOU COLLECT MONEY AND DATA
• Donations are made online and
transaction receipt is send to each
donor
• Collected amount is transferred
directly to your charity the following
month
• You can download fundraiser and
donor data from the backoffice
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20. HEROES RACE
• First international fundraising
challenge series (Paris, Amsterdam,
Brussels, Berlin)
• Promoted in different new channels,
newspapers and hundreds of online
pages
• Appeal to a new target group and
recruit new donors
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25. ADVANCED PRODUCTS
• Fundraising tools: turnkey white label
event website with custom domain
name
• Concept consulting: launching own
fundraising events with Alvarum
coaching
• Promotion kit, recruitment plan,
community fundraising development
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