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Chapter 5 stakeholder management.pptx

  1. Winch, Maytorena and Sergeeva: Strategic Project Organizing, 1st edition • Analysis techniques – Power-Interest Matrix – Actor influence networks – Stakeholder webs • Stakeholder management plan – Aim and tactics • Engagement – Trust, influence Stakeholder management “CROWD” Minimal managerial effort “PLAYERS” Sustain management attention “SUBJECTS” Encourage coalitions “CONTEXT SETTERS” Seek to raise awareness Interest (stake) Power high low low high Source: Ackermann and Eden, 2011 Strategic management of stakeholders: theory and practice. Long Range Planning. 44(33):179-196

Notas del editor

  1. Power to influence the project mission, power is multi-dimensional, non-enduring Interest (stake) in the project mission.
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