V50ch19managing personal communicationsalvinbugtas04202010
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V50ch19managing personal communicationsalvinbugtas04202010
- 1. MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING Alvin “Handyman” Bugtas Ateneo Graduate School of Business Top 10 Concepts Visual Edition
- 4. Concept 1: WHAT IS DIRECT MARKETING Company Market Products
- 5. Company Market Products Direct marketers campaign plan Concept 2: MARKETERS CAMPAIGN PLAN
- 6. Company Market Products Concept 3: MAJOR CHANNELS OF DIRECT MARKETING Direct marketing channels Direct marketers campaign plan
- 7. Company Market Products Direct marketing channels Concept 4: OPPORTUNIES OF INTERACTIVE MARKETING Product Individualization Direct marketers campaign plan
- 8. Company Market Products Direct marketing channels Product Individualization Concept 5: WORD – OF - MOUTH Direct marketers campaign plan
- 9. Company Market Products Direct marketing channels Product Individualization Concept 6: BUZZ AND VIRAL MARKETING Buzz and Viral Marketing Direct marketers campaign plan
- 10. Company Market Products Direct marketing channels Product Individualization Buzz and Viral Marketing Concept 7: SALES PERSONNEL – COMPANY’S LINK TO CUSTOMER Representatives Direct marketers campaign plan
- 11. Company Market Products Direct marketing channels Product Individualization Buzz and Viral Marketing Representatives Concept 8: FIVE KEY AREAS IN DESIGNING SALES FORCE Key areas in sales force design Direct marketers campaign plan
- 12. Company Market Products Direct marketing channels Product Individualization Buzz and Viral Marketing Representatives Key areas in sales force design Concept 9: FIVE STEPS IN MANAGING SALES FORCE Steps: Managing Sales force Direct marketers campaign plan
- 13. Company Market Products Direct marketing channels Product Individualization Buzz and Viral Marketing Representatives Key areas in sales force design Steps: Managing Sales force Sales train-ing Concept 10: WHAT IS AN EFFECTIVE SALES PERSON Direct marketers campaign plan
- 14. MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING Alvin “Handyman” Bugtas Ateneo Graduate School of Business Top 10 Concepts Visual Edition