1. ALWAYSONMESSAGE CREDENTIALS

2. WHO WE ARE
AlwaysOnMessage™ is an end-to-end mobile application agency specialising in the design,
development, implementation and marketing of cutting-edge Smartphone applications, specifically
for the iPhone, iPad, Android and BlackBerry handsets.
Our applications are carefully developed to capitalise on the unique and focused needs of each of
our individual clients, creating a Smartphone application presence that will not only complement
traditional business models, but etch out new revenue streams, additional audience, and
supplemental brand recognition.

3. CAPABILITIES
PLANNING DELIVERY
Evaluate Brand and/or Campaign Marketing
Mobile Translation Audience Generation
Concept Development App Store Rankings
Platform Identification Hype & Pre-launch
IMPLEMENTATION IMPROVEMENT
Project Management Campaign Reporting
Prototyping Analytics
Design Revisions
Development Measurement

4. MANAGEMENT EXPERIENCE
Peter Swain - CEO Alisdair Hicks - Project Manager
15 Years+ Digital Marketing Experience 12 Years Digital / Mobile Project Management Experience
Industry Advisor to Media Sandbox 5 Years+ Working for Orange, Project Coordinator
Specialism: Fusing Technology with Marketing Objectives Specialism: Localisation of Complex IT Systems
Ian Lockett - Head of Tech Harlan Davis - VP International
8 Years Development - C, C#, Objective C, Java 6 Years International Business Focus
Experienced Cross Platform 4 Years Head of Output, International Media Division
Specialism: Data Interaction & Business Data Modelling Specialism: Commercialisation of Marketing Concepts

5. WHY MOBILE?
Opinion:
“The mobility explosion will continue in 2011 with millions (yes, millions) of mobile apps. The big difference
as we go into 2011 is that the number of devices - smartphones and tablets - will shift more than PC.”
“We will finally see the end of the PC-centric era, and we’ll never look back.”
Frank Gens, Chief Analyst, IDC
The Facts:
The number of Apps available for the Android Market today is 6 times that of one year ago
The App Store hit three billion downloads in early January 2010 with over 300,000 apps registered
The top 300 free apps in the US generated over 3 million downloads each day during December 2010

6. OUR APPROACH

7. ALWAYS ON MESSAGE / BEST PRACTICE - ECLIPSE
Ensure a valid business case exists to inform App strategy
Conceptualise and design with the user at the centre of the process
Launch a platform that not only allows for future change, but expects and embraces it
Integrate the app with existing channels and allow the user to spread the message
Provide the user with a branded experience that exceeds their expectations
Supply a quality product, with thought and craft applied throughout
Establish and measure success, both of the App and Always On Message

8. SOME OF THE COMPANY WE KEEP - BRANDS

9. SOME OF THE COMPANY WE KEEP - AGENCIES & PARTNERS

10. CASE STUDY / TECHNICOLOR (MPC)
THE CHALLENGE
Position Technicolor as a multi media entity for CES 2011
Represent the Technicolor brand’s unique values and identity
Translate Technicolor’s innovative approach and cutting edge background
THE SOLUTION
Create a game that elicits emotions with a user-interface that takes into
account all of Technicolor’s values and builds a relationship with end-users
they cannot get elsewhere
THE RESULTS
Successfully launched at CES 2011 in Las Vegas and featured by Apple as
“Game of the Week”

11. CASE STUDY / JAMIE OLIVER’S 30 MINUTE MEALS (4 Creative)
THE CHALLENGE
Create user engagement & extend the lifetime of the brand
Repurpose existing assets to create an app with minimal production costs
Give the user a practical app that reinforces purpose of the show
THE SOLUTION
A light-hearted iPhone based egg-timer that helps users engage with the
show, whilst using the likeness of Jamie and reinforcing the brand values.
THE RESULTS
Featured across TV, billboards & the App Store, receiving over 50,000
downloads within the first week of launch

12. CASE STUDY / BRUNO, UNIVERSAL PICTURES (RALPH)
THE CHALLENGE
Drive box office ticket sales
Polarise opinion and further the debate
Zero marketing budget to launch project
THE SOLUTION
An iPhone App aimed at core market with an array of viral features
launched worldwide
THE RESULTS
400,000 downloads over 3 days pushing Bruno into the top
downloaded entertainment app across 20 countries
A 30% increase in online chatter with a polarised opinion

13. PROUD TO WORK WITH
QUEEN MARY UNIVERSITY
Advisors to QMU’s Q-Apps enterprise, giving students an opportunity to produce mobile
platforms and gain a thorough understanding of mobile computing. Always On Message
guest lectures and advises students in their app-related educational pursuits.
INDUSTRY ADVISOR TO MEDIA SANDBOX
Peter Swain, CEO, was appointed to the Media Sandbox project in 2010 as an Industry
Advisor to help the research commissions maximise mobile and utilise his contacts to
provide a bridge to industry.
APPS WORLD GOLD PARTNER
Official Gold Partner and speaker for the global suite of Apps World conferences. Appsworld
brings together the most innovative and forward thinking professionals from all aspects of
the mobile industry.

14. CAN WE HELP?
Always On Message
27 Queen Square
Bristol
BS1 4ND
UK: 0845 838 1931
INT: +44 117 3700 893
E-Mail: info@alwaysonmessage.com
Web: www.alwaysonmessage.com
Blog: www.alwaysonmessage.com/blog/
Twitter: @AlwaysOnMessage