This is the presentation I used when I conducted SEO 101 for Bloggers seminar sponsored by Philippine Bloggers Network at The Office Project in Makati on March 11, 2017.

1. BY ALWIN AGUIRRE

2. About Alwin
• The blogger behind The City Roamer, a lifestyle
and travel blog established in 2010.
• One of the Top 6 contenders in the Blogger Manila
Apprentice Program 2012
• Featured on Payoneer Expert Interview Series
• Online Service Provider – SEO, Web Design,
eCommerce, Social Media

3. Learning Goal
• Understand Search Engine Optimization (SEO)
better
• Learn Keyword Research
• Learn How to Optimize Content
• Tips and Tricks

4. What is SEO?
• Search Engine Optimization.
• It is the process of getting traffic from the organic
search results on search engines such as Google,
Yahoo, Bing, etc.
• The science/art of increasing traffic to a website by
helping it rank higher in organic search results

5. What Google Does
•Crawl websites
•Follow links
•Index websites
•Rank websites

6. Google Search Results
PAID
LINKS/AD
PAID
LINKS/AD

7. Google Search Results
• Universal Search Results
• Maps
• News
• Photos
• Books

8. Google Search Results
ORGANIC
SEARCH
RESULTS

9. Google Search Results
GOOGLE
SUGGEST

10. The SEO Process
1. Keywords Strategy
• Keywords defined – the words or phrases that defines
your website and its content
a) Identify Seed Keywords
• Create an extensive list of keywords you like your
website to rank.
b) Keyword Research
• Identify which phrases are used when people are
looking for information

11. The SEO Process (Cont’d)
Seed Keywords
Travel Food and Beverage Technology Entertainment
Beaches Restaurants Computers Movies
Resorts Food Reviews Laptops TV
Tourist Destination New Food Products Smartphones Concerts
Hotel Food Product Launches Apps Theater Plays
Events Events Software Paintings/Art Exhibits
Promos Promos Gadgets Trailers
Product Launches Celebrities
Promos
Events
THE CITY ROAMER KEYWORD RESEARCH

12. The SEO Process (Cont’d)
Keywords Map
Travel Food and Beverage Technology Entertainment
Destinations Restaurants Personal Computing Movies
Hotels New Products Mobile Technology TV
Events and Updates Product Launches and Events Software and Apps Live Performances
Promos and Announcements Gadgets Paintings/Art Exhibits
Events and Announcements
THE CITY ROAMER KEYWORD RESEARCH

13. The SEO Process (Cont’d)
Keywords Research – Content Writing
1. Identify the keywords for your blog post
2. Test your keywords on Google
3. Use Google Suggest

14. The SEO Process (Cont’d)
Keywords Research – Content Writing
4. Analyze your keywords
5. Decide on your keywords
• Long-tail keywords will help you rank better
• Make sure your keywords read and sounds natural

15. The SEO Process (Cont’d)
Optimize Your Content (On-Page SEO)
• Make sure your keywords are found in the
following:
• Title
• URL
• Content body (at least 3 times)
• Meta description/excerpt
• ALT attribute of at least 1 photo

16. The SEO Process (Cont’d)
Link Building (Off-Page SEO)
• Defined: the process of getting links from other websites
to yours.
• Link Building improves ranking
• Build credible links on social media, blogs, related
forum.
• Guest Posting
• Build relationship

17. Discussions
•Tips? Questions?

18. Thank you!
Alwin Aguirre
Blog- http://thecityroamer.com
cityroamer cityroamer thecityroamer