2. A NO BS CONULSTANCY
THAT FINDSYOUR BS (brand strength)
We are a consultancy specializing in providing services to help brand
and business owners create and build powerful, engaging and
sustainable properties that are meaningful to the brand owner and
its constituents. Meaningful brands are profitable brands.
• We empower you in the art and science of branding, to maximize
your business’s potential.
• We develop strategies that reveal consumer/customer relevant
truths of a business.
• We create captivating brand stories that bring strategy to life.
No Apologies gets to the root of what the brand’s strengths are to
maximize potential. We learn who you are and who your customer
is to define what you stand for and we present a plan to live your
brand that positions your business for long-term growth through
marketing and business strategies.
3. NO APOLOGIES
Brand truth: Define It. Live It.
Strategy
Corporate Mission and Values | Brand Strategy | Portfolio
Management | Research Identification | Department Processes
Branding
Definition | Planning | Reboot/Rebrand/Revitalize | Management
| Brand Expansion | Sales tools & Presentations
Ideation
Lead brainstorms | Marketing messaging | Content strategy |
Creative campaigns | Brand story
4. Where I built my expertise
ALYSON GRUBARD: PRESIDENT/FOUNDER
Strategic branding and marketing professional with over
20 years experience across consumer products and
services industries, focusing on families and trends.
Fortune 500 companies and MBA from USC shaped
knowledge-base to be classically trained and creative.
Success in building businesses and reigniting lines of
business within larger organizations through marketing,
licensing, product development and relationship
management.
No Apologies Consulting, led by Alyson, gets to the heart
of what’s “real” and relevant for a business and forms
strategies for growth. No Apologies believes in consistent
communication and 360 marketing to cultivate brand
awareness and consumer loyalty.
5. DEFINE IT.
Analysis Research Opportunity
No Apologies will define the brand by assessing the current business, the
competitive landscape and the target customer. We will develop a
recommendation for necessary pivots tto maximize strengths and
optimize growth potential.
In defining the brand and its value proposition, key constituents will be
consulted on both a SWOT and attribute evaluation. Further analysis will
be conducted to deliver a new, relevant brand promise, and brand
personality.
6. BUILD IT.
Analysis Research Opportunity
Value Proposition Messaging Strategy
No Apologies will define the mission statement, positioning, key
selling points, trade messaging and consumer messaging. NAC will
get to the heart of the brand essence, defining pillars and themes for
a communication strategy, tailored to the target consumer.
NAC will also define the target consumer, providing a profile to
connect all content creation.
7. LIVE IT.
Analysis Research Opportunity
Value Proposition
Messaging Strategy
Brand Guide Marketing Plan
Now is where we get to the doing of everything that’s been planned.
NAC will deliver a brand guide that details a roadmap to gettt where
you need to go. Components of the guide include product/service
definition, selling story, and how to promote.
An essential part of the brand guide are the communication
guidelines. A defined visual/verbal identity will provide a cohesive
look to the consumer at all touch-points. The guide will identify
pillar touchpoints and communication themes.
The Marketing Plan delivered is a sample calendar including how,
when, where and what to communicate.
8. DEFINE IT. BUILD IT. LIVE IT.
Analysis Research Opportunity
Value Proposition
Messaging Strategy
Brand Guide
Marketing Plan
9. 9
BusinessStrategy
• Build brand
deck
• mission
• positioning
• target market,
(may include
some research
identification)
• Defining the
brand
• Competitive
assessment
• Financial
analysis
Ideation
• Brainstorms
• Product
refinement
• Pricing
• Product
pipeline
• Packaging
BusinessPlanning
• Brand
expansion
plans
• Point of
difference
• meaningful
brand
message
• Selling story
• brand
identity
translation
MarketingCommunications
• Marketing
messaging
• creative
campaigns
• content
storylines
• Identify
partnerships
• Plan digital
presence
• Advertising
• Press
releases
• Tradeshow
strategy
SERVICES
10. CLIENTS
Clients range from small businesses to creators and camps.
No Apologies Consulting offers various fee structures. Contact us to learn more.
Repositioned local CT bakery by leaning into competitive
advantages and streamlining communication.
Created marketing plan for real estate
developer at business launch.
Partnered with founder in re-defining core
competencies and relevant business opportunities.
Included new brand guide and industry introductions.
Developed brand definition, selling story, and marketing
collateral for trade and consumer audiences..
Interim CEO, COO and CMO role to relaunch camp
after an 8-year hiatus in the marketplace.
11. WHAT CAN WE DO FOR YOU
No Apologies Consulting will use extensive experience in brand
strategy, marketing, and business development to shape (or
reshape) your brand.This may include a range of services including
building a brand guide, business plan development, partnerships,
marketing plans.
No Apologies will define your brand after a deep dive of insights,
competitive landscape and trends.We will help you to live the new
brand promise (which we’ll create) at all touch points – and we
will identify the messaging and communication strategy.
Services include brand architecture, mission cultivation, positioning
statements, brand strategy, creative marketing plans, media options,
content calendars, and business development ideation.We partner
with designers and content creators to execute plans that you
don’t wish to take in-house.
Define The
Business Facts
Evaluating the
Competition
Defining the
Target Demo
Finding the
Opportunities
Positioning,
Key Messaging
Marketing
Planning
Creative and
Sales Audits
12. 12
Contact Info
Let’s discuss your needs and how NAC can help
914-768-3423
alyson@noapologiesconsulting.com
Mobile: 917-842-6994
