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Top 10 Concepts in Developing Marketing Strategies
- 1. TOP 10 CONCEPTS in Developing Marketing Strategies & Plans Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM
- 3. MARKETING & CUSTOMER VALUE
- 4. Value Delivery Process CHOOSING THE VALUE SEGMENTING, TARGETING, POSITIONING COMMUNICATING THE VALUE
- 5. Value Chain PRIMARY ACTIVITIES SUPPORT ACTIVITIES
- 6. Core Competencies COMPETITIVE ADVANTAGE APPLICATIONS ACROSS MULTIPLE MARKETS COMPETITION CAN’T IMITATE
- 7. Holistic Marketing Orientation & Customer Value VALUE EXPLORATION VALUE CREATION VALUE DELIVERY
- 8. Central Role of Strategic Planning
- 9. CORPORATE & DIVISION STRATEGIC PLANNING
- 10. Defining the Corporate Mission GOALS COMPANY POLICIES & VALUES COMPETITIVE SPHERE WHERE COMPANY OPERATES LONG-TERM VIEW Keep It Short & Sweet
- 11. Strategic Business Units Establishing,Assigning Resources & Assesing Growth Opportunities INDEPENDENT UNIT OWN SET OF COMPETITORS OWN MANAGER
- 12. BUSINESS UNIT STRATEGIC PLANNING
- 13. SWOT Analysis THREATS OPPORTUNITIES EXTERNAL WEAKENESS STRENGHTS INTERNAL
- 14. Goal Formulation & Strategic Formulation = + + + GOALS = STRATEGY
- 15. PRODUCT PLANNING: Marketing Plan
- 16. Marketing Plan