Murray Mazer - Successful Innovation
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This document discusses factors for successful innovation, including vision, timing, and adaptability. It notes that while invention is coming up with new ideas, innovation is implementing ideas that generate value. Successful innovation requires understanding consumers and technology trends. The travel industry in particular is changing dramatically due to social networks, devices, demographics, data analytics, connectivity, mobility, and more. Companies must adapt to these shifts to differentiate themselves and provide personalized experiences.
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Murray Mazer - Successful Innovation
- 1. Towards successful innovation ©2014AmadeusITGroupSA Dr. Murray Mazer Head of Amadeus Innovation & Research RAIL Forum, June 2014
- 2. Page 2 Do you know this man? And these devices?
- 3. Page 3 Any new idea that can be implemented and will generate value Ideas Implementation Value What really matters? Invention vs Innovation
- 4. Page 4 Vision Timing Adaptability For successful innovation Factors to consider
- 5. Page 5 ©2014AmadeusITGroupSA Vision Franklin’s vision of understanding electricity
- 7. Page 7
- 8. Page 8 ©2014AmadeusITGroupSA To commercialize and/or to adopt Timing
- 9. Page 9 ©2014AmadeusITGroupSA Improve What Exists Create New Possibilities Adaptability
- 10. Page 10 ©2014AmadeusITGroupSA Some companies that made a shift Their past did not restrict where and how they could deliver future value
- 11. Page 11 ©2014AmadeusITGroupSA Underestimating people’s needs & behaviors, the importance of software & ecosystem Overestimating the brand
- 12. Page 12 ©2014AmadeusITGroupSA Successful Innovation Timing Vision Adaptability Consumers Technology
- 13. Page 13 ©2014AmadeusITGroupSA Travel Industry changing dramatically because of dramatic changes around it Social networks Devices Demographics Big data Connectivity Mobility Digital Exhaust Cloud Information overload Corporations Solutions Low-Cost Services Experience Traveler empowerment Inspiration Differentiation Personalization Carbon footprint
- 14. © 2014 Amadeus IT Group SA
- 16. Page 16 Thoughts Things Activities “Data exhaust” Privacy?
- 17. Page 17 ©2014AmadeusITGroupSA 13× 2012-2017 50 Billion 2020 10 Billion Today Smart Device Growth Mobile Data Production Increase http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf
- 18. You can follow us on: AmadeusITGroup amadeus.com/blog amadeus.com Thank you ©2014AmadeusITGroupSA
Notas del editor
- The key point for IBM, and Oracle is that their past did not define where and how they could deliver future value. Another company could be listed: Nokia Nokia history: Paper mills -> rubber -> electronics -> international cellular -> telecoms -> mobile phones And yet, even Nokia has stumbled recently, and big-time.
- The key point for IBM, and Oracle is that their past did not define where and how they could deliver future value. Another company could be listed: Nokia Nokia history: Paper mills -> rubber -> electronics -> international cellular -> telecoms -> mobile phones And yet, even Nokia has stumbled recently, and big-time.
- Show my first mobile phone: Only handled voice Used only for emergency calls (cost and culture) Relatively big and bulky Wireless carrier doesn’t exist anymore Dominant handset manufacturer barely exists now Just the battery is larger than my current device Evolution of cell-phones: From big devices for emergency calls only to mostly-always connected devices for interaction and collaboration, with video, games, social network, payment, etc. The technology has been evolving, but my usage and expectations as well! Not that long ago, it was the world’s dominant and pace-setting mobile-phone maker. Today, it has just 3% of the global smartphone market, and its market cap is a fifth of what it was in 2007. What happened to Nokia is no secret: Apple and Android crushed it. But the reasons for that failure are a bit more mysterious. Historically, after all, Nokia had been a surprisingly adaptive company, moving in and out of many different businesses—paper, electricity, rubber galoshes. Recently, it successfully reinvented itself again. For years, the company had been a conglomerate, with a number of disparate businesses operating under the Nokia umbrella; in the early nineteen-nineties, anticipating the rise of cell phones, executives got rid of everything but the telecom business. Even more strikingly, Nokia was hardly a technological laggard—on the contrary, it came up with its first smartphone back in 1996, and built a prototype of a touch-screen, Internet-enabled phone at the end of the nineties. It also spent enormous amounts of money on research and development. What it was unable to do, though, was translate all that R. & D. spending into products that people actually wanted to buy + underestimated the importance of software + institutional reluctance to transition into a new era (smartphones) + overestimated the strength of its brand.
- Importance of the 3 attributes for successful innovation: Vision <=> Adaptability <=> Timing And don’t forget to consider consumer trends & technology (forming the context = Ecosystem) By understanding changes in our customers and their customers By understanding tech trends that enable new behaviors and models of engagement By understanding social trends that change expectations For successful innovation to happen you need to consider travel industry trends but you also need to take into account consumer trends, social trends and technology trends. => What and how are some of these changes and trends affecting the travel industry?
- Why I decided to join 1A (although I didn’t know the company before): The travel industry will continue to grow + Any technology can play a role for the customer / supplier + Accept disruption (niche vs. big players) => the innovation dilemma Question: Will Amadeus be disruptive or disrupted? Travel Agency Trends - Content fragmentation - LCCs gaining more importance - NDC & Airline Direct strategies - Role of travel players blurring - More competition and new entrants - Traveller empowerment - Explosion of new channels Social trends - Urbanization - Population growth - Ageing Population Economic trends - New world order: emerging markets rising - Scarcity of natural resources: fuel and water Consumer trends - Connectedness - Personalization and relevance - Infolust - Newism - Social - User creativity Technology trends - Smart machines/M2M - The internet of things - Devices - Personal cloud - Hybrid cloud - Big Data
- Does anyone recognize this? Other than being the world, obviously. This is the data view of friendship. This is a visualization of just 10 million pairs of friends. It was created by an intern at Facebook in an afternoon and reveals how closely cities are tied by bonds of friendship. Notice the continents taking shape solely by virtue of friendship links.
- First Travel Blog 6 January 1994, first posting, from Oaxaca Mexico Written on a 1.3kg laptop Writer later traveled around the globe and blogged about it. 14 hours to transmit photo from Katmandu to the GNN (Global Network Navigator) Word “blog” invented 5 years later Today, an overwhelming amount of content is available. Which leads to an opportunity – In the world of the Internet, people often struggle to understand whom to trust – in the world of the traveler, this includes information about destinations, providers, services, customs, etc. The opportunity is to be a trusted advisor who provides the traveler with trusted information and perspective.
- Today, we are on the cusp of the same magnitude of transformation thanks to the ways in which data capture and use occur in more daily activities. Big data is the electricity of the 21st century – a new kind of power that changes everything it touches. But big data is still a bit of a mystery. Get four CIOs in a room and you’ll have 5 opinions about what big data is, what it does, and how to make it useful. The early days of electricity were the same. Consider our thoughts and opinions. For example, in just one minute, Facebook users share over half a million pieces of content (Source: http://www.visualnews.com/2012/06/19/how-much-data-created-every-minute/) Things such as cars, medical devices, stop lights, airplanes, and factory equipment generate huge amounts of information through sensors. “a single jet engine can generate 10TB of data in 30 minutes. With more than 25,000 airline flights per day, the daily volume of just this single data source runs into the Petabytes.” http://www.oracle.com/us/products/database/big-data-for-enterprise-519135.pdf To put that into context, a Petabyte is the equivalent of _____ Even the natural world is being datafied through the use of satellite imagery and climate sensing devices. We’ve been collecting and using data from enterprise processes for decades. Now we’re doing the same with personal life activities, too. You no longer have to go to the bank to deposit a check; you can use your phone. Running on the treadmill at the gym? Chances are good you might be wearing a heart-rate monitor or a Nike Fuel Band to track your physical activity All this new data offers tremendous potential to change the way our organizations do business Whether it be capturing the thoughts and opinions of our customers to create better marketing campaigns Using sensors to provide a traveler with relevant, timely information about their flights or their interests.
- And this is just the beginning! There are about 10 billion things connected to the internet today, worldwide. This includes computers, mobiles, and smart devices. This number will skyrocket to an estimated 50 billion by 2020. (Cisco, Embracing The Internet Of Everything To Capture Your Share of $14.4 Trillion, http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf) This will have a huge effect on data production. Between 2012 and 2017, mobile data growth is expected to grown 13-fold to over 11 exabytes per month. (Cisco, Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017, http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html)