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The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Forum 2017

Mirja Sickel on behalf of Marcel Forns from GEBTA (Guild of European Travel Agents) investigates if bleisure is still a trend and identifies the missing opportunities for railways.

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The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Forum 2017

  1. 1. The Mice Traveller: Is Bleisure Still A Trend? Mirja SICKEL on behalf of Marcel Forns 13 June 2017 ©AmadeusITGroupanditsaffiliatesandsubsidiaries
  2. 2. The MICE Traveller: Is Bleisure still a Trend? Marcel Forns Bleisure, what Bleisure?
  3. 3. 7% 93% Amount of bleisure trips on total Bleisure trips Pure BT tripsSource: Expedia Source: CWT The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  4. 4. 20% of business travelers take bleisure trips every year. This values have remained largely unchanged since 2011 (CWT research) 36% of the surveyed business travelers extended their business trips with leisure add-ons within the previous three months (Business Traveler Sentiment Index 2015). The percentage of leisure trips that have a business component jumped to 17% this year, compared with 11% in 2012 and 14% last year (Travel Weekly Research 2016). Bleisure trips No bleisure The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  5. 5. Source: Expedia The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  6. 6. Source: Expedia The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  7. 7. Source: Expedia 0.00% 5.00% 10.00% 15.00% 20.00% Domestic International Intercontinental Rates of Bleisure according to destination Source: CWT The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  8. 8. Destination and cost related to trip extension matters! Source: Expedia The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  9. 9. Source: Expedia The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  10. 10. Is Bleisure still a trend? The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  11. 11. Source:Travel Weekly's 2016 Consumer Trends Report The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  12. 12. 0 2 4 6 8 10 12 14 16 20 25 30 35 40 45 50 55 60 65 Bleisure rate by age segment Female Male 1. Travelers under 25 are 3 times more likely to add a week-end to their trips than those aged 45-50 Source: CWT The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  13. 13. 13 2. By 2020, 'millennials' will be half of business travelers The MICE Traveller: Is Bleisure still a Trend? Marcel Forns • By 2020, millennials will comprise half of the global workforce • They are tech-savvy, socially minded and according to the 2015 GBTA Business Traveler Sentiment Index™ nearly twice as likely to want to travel more for business than Baby Boomers • By 2020 millennials will account for close to 50% of all business travel spending • Keep in mind the digital nomads: co-working – co-living concepts (https://www.roam.co/places)
  14. 14. 3. TMCs and Corporations embrace the change in Travel Policies The Gamechanger “A contemporary managed travel policy and program can only really be effective if traveler emotions, desires and habits are understood and appreciated. Only by adapting to the modern business traveller can businesses attract and retain top talent, while increasing productivity.” Philip Haxne, Regional Director EMEA de Global Business Consulting en American Express GBT The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  15. 15. 3. TMCs and Corporations embrace the change in Travel Policies The Gamechanger “[…] Business travellers have changed... they travel for two reasons: to meet their corporate objectives and to support their life’s objectives. For a growing number of them, the first is meaningless if it doesn’t contribute to the second. Modern business travel managers know that updated travel policy is the key to talent retention. Traveller centricity is the link connecting work/life balance, increased traveller performance, and accomplished corporate objectives without the loss of savings.” Greeley Koch, Executive Director de ACTE The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  16. 16. Opportunities for rail 3 or + days for business Distance between cities Exciting destination? Major events The MICE Traveller: Is Bleisure still a Trend? Marcel Forns
  17. 17. Thanks! #RailForum17 Mirja SICKEL on behalf of Marcel Forns ©2017AmadeusITGroupanditsaffiliatesandsubsidiaries

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