Analysis of Consumer Markets is an imperative aspect of Marketing. Disney is a perfectionist when it comes to analyzing markets. This short presentation highlights the marketing strategy of Disney along with the challenges and risks faced by the big entertainment brand.

1. Disney:
A Perfectionist at Analysing Consumer Markets

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Evolution of Disney
1923 20

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.

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Media
Networks
Parks &
Resorts
Studio
Entertainment
Interactive
Media
Consumer
Products
Businesses

6. Ma

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10. MYTHOS
MINING THE

11. Risks&
Challenges

13. Heritage
Relevance
Innovation
VS
VS

14. EVER CHANGING
CONSUMER
TASTE

15. Maintenance of
Intellectual
Property
Rights

16. Protection of
Electronically
Stored Data

17. INCREASED
Competitive Pressure
Costs
REDUCED
Revenues

18. Business Solutions
• Technology
• Innovation
• Feedback
• Adapt

19. Change IS constant
Innovation SHOULD BE constant

20. Growth
Brand Values are the Must
All you need is a STRATEGY
Know Your weaknesses & Work on them
Innovate constantly

21. Disclaimer
Created by Aman Deep Nagpal, ICT Mumbai, during a
marketing internship under the guidance of Prof
Sameer Mathur, IIM Lukcnow.
Prof. Sameer Mathur
IIM Lucknow
Aman Deep Nagpal
ICT Mumbai