Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (18)
Similar a From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience: Maria Pergolino
Similar a From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience: Maria Pergolino (20)
Último
Último (20)
From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience: Maria Pergolino
- 1. The Not-Talked-About Secret to Hypergrowth: Acceleration through Customer Experience Maria Pergolino CMO ActiveCampaign @inboundmarketer
- 2. The global leader in customer experience automation 150k Customers 170 Countries 4B Weekly automated experiences 850+ Integrations 6000+ Active partners #1 On G2 & TrustRadius Email Marketing Marketing Automation CRM Customer Service OUR SOLUTIONS INCLUDE:
- 3. 150,000 Customers $240M Series C Funding $150M ARR Founded 2003 Launches SaaS platform 2016 500 Employees 2019 100k Customers 2020 1,000* Employees 2021 *expected ActiveCampaign did it differently
- 4. We’ve all heard what it takes for hypergrowth
- 5. So what have we learned?
- 6. 1. Solve for underserved markets ✔ Viral growth ✔ Early advocacy ✔ Freedom to innovate ✔ Momentum
- 7. 2. Focus on your vision — not the competition
- 8. 3. Focus on sustainability before your focus on growth ✔ Controlled Growth ✔ Ownership of Roadmap ✔ Optionality ✔ Real Customers & Revenue
- 9. 4. Don’t overlook global markets
- 10. 5. Reduce risk through optionality No one customer will represent more than .5% of revenue The AC Rule
- 11. 6. Invest in your community and they will invest in you
- 12. 7. Even if it doesn’t “make sense” on paper 200 small business events in 2019, reimagined virtual experience in 2020 Free implementation & migration
- 13. ”We were able to quickly promote the new business to existing contacts... It was seamless, and because of ActiveCampaign, we were able to pivot immediately. This was crucial to our survival.” — Monika Reti
- 14. 8. We understand that CX investments lead to advocacy
- 15. 9. Our teams test drive & create new innovation
- 16. 10. We became our own best customer
- 17. 11. We help customers see what to do next
- 18. 12. We learned to balance personal touch with 1:1 automation AUTOMATION HUMAN TOUCH THE SWEET SPOT