Amanda Guttman ADV420 Final Presentation Victoria's Secret

1. A M A N D A G U T T M A N
D I G I T A L M E D I A S T R AT E G Y

2. Extend target
audience to
males ages
18 + in order to
increase sales

3. • Women ages 18-
40
• Middle Class
• Cover majority of
product
categories
• High purchasing
power

7. FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM

8. COST PER ACQUISITION (CPA)

10. • Create
advertisements
specifically
targeting the
new audience
• Alter the
website