Enhancing Business Visibility PR Firms in San Francisco
BrightonSEO - Amanda Jordan.pptx
1. Opportunity is Knocking:
How to identify growth and
expansion opportunities with
local SEO data
Slideshare.Net/AmandaJordan27
@amandatjordan
Amanda Jordan
RicketyRoo
#brightonSEO @amandatjordan
2. About Me
In local SEO since 2011
Loves SEO strategy
Boy mom, dog lover, gamer
Obsessed with ginger beer
#brightonSEO @amandatjordan
14. Eliminate areas that won’t work
for your client based on the data
points we’ve pulled.
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Remove Underperformers
Filter for Success
15. If your client has customer
personas, this can be really
helpful for filtering down
locations.
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Use Customer Personas
Filter for Success
16. Filter for Success
Compare the data here with your
most successful areas of
business.
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Use Client Conversion Data
17. Do’s for Filtering #brightonSEO @amandatjordan
Eliminate areas where you
already perform well
Avoid spending time and
resources on areas you don’t
need to improve in.
18. Do’s for Filtering #brightonSEO @amandatjordan
Eliminate based on client goals
Stay focused on what matters
most to the client for a new
location. This is an investment for
them.
19. Do’s for Filtering #brightonSEO @amandatjordan
Use local data to continue
narrowing down options
Getting the media can help
determine areas that are too
small to consider.
20. Dont’s for Filtering #brightonSEO @amandatjordan
Don’t choose cities with extremely
high or low population
Choose easy wins over uphill
battles.
21. Dont’s for Filtering #brightonSEO @amandatjordan
Don’t eliminate cities due to factors
that aren’t related to client goals
25. Choose Your Top
Keywords
Determine Top
Competitors
Review Ranking
Factors
Choose Finalist
Locations
How to
Narrow Down
Locations
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26. How long will it take to catch up
with your competitors?
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Reviews
Finalist Location
Considerations
27. Does everyone in the local pack
have keywords added to their
name?
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Spammy Names
Finalist Location
Considerations
28. How long will it takes to catch up
on links?
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Links
Finalist Location
Considerations
37. Forecasting Caveats
To forecast the initial results from the new
location, use the first 24 months from
when they started SEO instead of the past
24 months.
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39. Client Buy-In
Clients like ideas. Thoughtful, well-
communicated ideas that show a direct
impact on company goals.
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40. Common Questions
Be prepared to answer questions
related to costs, resources, and time
needed.
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41. Associated Costs
Be prepared with potential costs related
to adding a new location such as new site
content or renting a building.
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42. SEO Needs
Understand that locations with
new GBPs will also need reviews,
directory listings, photos,
backlinks, etc
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43. Location 1
Significantly more search volume.
PROS
Rental spaces in the best areas are
extremely expensive.
CONS
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44. Location 2
Low competition and easy to find
rental space for proximity.
PROS
Less search volume.
CONS
#brightonSEO @amandatjordan
