Personal Information
Organización/Lugar de trabajo
Greater Philadelphia Area United States
Ocupación
Insatiably curious question asker. Member researcher with a flair for strategy, marketing & innovation. Speaker.
Sector
Advertising / Marketing / PR
Sitio web
www.smooththepath.net
Acerca de
I help member organizations understand what will engage their members. For many professional associations, zoos, chambers and museums membership is a transaction not an experience. Marketing is fact-based not a story. Strategy is organization focused not member focused.
My background in the big-brand consumer products industry combined with my time as the director of marketing at a national association provided me the tools to create an effective member research system. As a marketing generalist with a passion for analytics and member insights I get the data and recommendations organizations need to solve tough problems.
My colleagues would tell you that I’m an analytical marketer and...
Etiquetas
complete
actionable
accurate
customer insights
donor insights
member insights
interviews
data
observation
feedback
focus group
survey
donor research
member research
customer research
haikudeckipadpresentation
my brand
story telling
personal brand
story-telling
personal branding
Ver más
Presentaciones
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Hace 10 años
Personal Information
Organización/Lugar de trabajo
Greater Philadelphia Area United States
Ocupación
Insatiably curious question asker. Member researcher with a flair for strategy, marketing & innovation. Speaker.
Sector
Advertising / Marketing / PR
Sitio web
www.smooththepath.net
Acerca de
I help member organizations understand what will engage their members. For many professional associations, zoos, chambers and museums membership is a transaction not an experience. Marketing is fact-based not a story. Strategy is organization focused not member focused.
My background in the big-brand consumer products industry combined with my time as the director of marketing at a national association provided me the tools to create an effective member research system. As a marketing generalist with a passion for analytics and member insights I get the data and recommendations organizations need to solve tough problems.
My colleagues would tell you that I’m an analytical marketer and...
Etiquetas
complete
actionable
accurate
customer insights
donor insights
member insights
interviews
data
observation
feedback
focus group
survey
donor research
member research
customer research
haikudeckipadpresentation
my brand
story telling
personal brand
story-telling
personal branding
Ver más