Change.org shares 5 digital advocacy best practices to help you take your advocacy campaign to the next level.

1. Moving the Needle:
Online Advocacy Strategies
Net2DC
5.19.16
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2. Amanda Luther, Lead Client Manager
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3. Over the Next Twenty Minutes, We’ll Learn...
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● What is Change.org?
● What advocacy tools does
Change.org offer?
● 5 Digital Advocacy Best
Practices
● Bonus Tip

4. Change.org is the fastest growing
platform for social change.
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5. Our Tools
Connect with and mobilize passionate new supporters
around legislative issues, to promote causes, and to
rally support
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6. Organic Petitions (no-cost)
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7. Sponsored Campaigns
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8. Recruit High-Quality Users with Sponsored
Campaigns to Fuel your Mission
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9. 5 Digital Advocacy
Best Practices
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10. TIP 1: Define your Theory of Change
TIP 2: Construct your Power Map
TIP 3: Leverage Personal Stories
& Compelling Imagery
TIP 4: Convey a Sense of Urgency
TIP 4: Communicate your Message
in Surround-Sound
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TIP 1: Define your Theory of Change
TIP 2: Construct your Power Map
TIP 3: Leverage Personal Stories
& Compelling Imagery
TIP 4: Convey a Sense of Urgency
TIP 4: Communicate your Message
in Surround-Sound

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TIP 1: Define your Theory of Change
TIP 2: Construct your Power Map
TIP 3: Leverage Personal Stories
& Compelling Imagery
TIP 4: Convey a Sense of Urgency
TIP 4: Communicate your Message
in Surround-Sound

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TIP 1: Define your Theory of Change
TIP 2: Construct your Power Map
TIP 3: Leverage Personal Stories
& Compelling Imagery
TIP 4: Convey a Sense of Urgency
TIP 4: Communicate your Message
in Surround-Sound

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TIP 1: Define your Theory of Change
TIP 2: Construct your Power Map
TIP 3: Leverage Personal Stories
& Compelling Imagery
TIP 4: Convey a Sense of Urgency
TIP 4: Communicate your Message
in Surround-Sound

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“Overturn ban on gay scouts”
John Fengolio, Scout Executive - Karen Andresen started a petition
on Change.org and listed you as a decision maker. Learn more about
the petition and how you can respond.
Boy Scouts: Overturn ban on
gay scouts
Petition by Karen Andresen
I'm urging leaders from Troop 212 and the Mt. Diablo Silverado
Council to reject the Boy Scouts of America's discriminatory anti-
gay policy and to give Ryan Andresen the Eagle award he's
earned. Read More...

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28. Bonus Tip!
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TIP 1: Define your Theory of Change
TIP 2: Construct your Power Map
TIP 3: Leverage Personal Stories
& Compelling Imagery
TIP 4: Convey a Sense of Urgency
TIP 4: Communicate your Message
in Surround-Sound
BONUS: Facilitate Ongoing
Engagement with your Advocates

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Welcome

31. #TLDR: 5 Digital Advocacy Best Practices
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1. Define your Theory of Change
2. Create your Power Map
3. Leverage Personal Stories & Compelling
Imagery
4. Convey a Sense of Urgency
5. Communicate your Message in Surround
Sound
BONUS: Facilitate Ongoing Engagement with
your Advocates

32. “Political rapid response happens in minutes in a digital
world, but you can still plan for it. Whatever your advocacy
goals, think in advance about how they might come up in the
context of the presidential race.”
Download the guide at www.success.change.org

33. We’re working for a world
where no one is powerless
and change is part of
everyday life.
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