Why People are the Heart of Health Innovation. Keynote presentation at the Boston College Public Health Innovation Symposium (19 March 2016). Highlighting how starting with what people want is key to successful health innovation, and how human centered design can help us do just that.

1. T H E H U M A N E L E M E N T
W h y P e o p l e a r e a t t h e
H e a r t o f H e a l t h I n n o v a t i o n
Amanda Makulec
Visual Analytics Advisor
John Snow Inc.
Presented at the Boston College Innovation Symposium

2. 2 i n 5 n ewb orn deat h s
i n Nep al are du e t o an
( o f t e n p r e v e n t a b l e )
i n fect i on

4. Reduces neonatal
mortality by
23%
Reduces serious cord
infections by
68%

5. On ly 36% of
del i veri es h ave a
ski l l ed at t en dan t
p resen t .
( N e p a l 2 0 1 1 D H S )

6. Bu t Nep al h as a
n et work of 52,000
femal e commu n i t y
h eal t h vol u n t eers

8. I nnovators see
t h e worl d di fferen t ly.

11. Human c entered
desig n st ar t s wi t h
t h e p rob l em you wan t
t o sol ve an d WHO
you wan t t o h el p, n ot
WHAT you wan t t o
creat e .

14. P L AY P U M P S
1994 First installed in South Africa
2000 World Bank Development Marketplace Award
2006 Case Foundation funds Playpumps International for
installation

16. C u m u l a t i v e c o s t s o f f a i l e d w a t e r
s y s t e m s i s e s t i m a t e d t o b e
$1.2 billion

17. Failure can be good
IF WE LEARN FROM
THOSE EXPERIENCES.

19. v i a b i l i t y
f e a s i b i l i t yd e s i r a b i l i t y
Assessi n g
suc c ess

21. Image credit: https://ebiinterfaces.wordpress.com/2010/11/29/ux-people-autumn-2010-talks/

22. Desig n tec hniques
h el p u s gai n i n si gh t i n t o
t h e wants, needs,
c hallenges, and
experienc es of ou r
b en efi ci ari es.

23. PROCESS MAPPING IN BETTER IMMUNIZATION DATA INITIATIVE
L e a r n i n g a b o u t o u r u s e r s
JOURNEY MAP

24. D e ve l o p i n g e m p a t hy
PERSONAS

25. U s e RAPID PROTOTYPING

28. RAPID PROTOTYPING IN INNOVATIONS FOR MNCH

30. RAPID PROTOTYPING

31. anthropology engineering
enthnography
technology
socialscience
business
marketing
facilitation
qualitative
research
DESIGN

35. 72%
of newborns have
CHX applied to
the cord

36. 3 of 4
community health
workers have CHX
on hand

37. 7,904
newborn lives
saved in Nepal

38. T A K E Y O U R B I G I D E A S A N D
SPARK CHANGE
@ A B M A K U L E C