Is your LinkedIn presence what you need it to be? For most people, both their personal & business profiles are lacking in...well, everything. View our crash course webinar slides on how to make sure your LinkedIn page leaves the right impression & how to use it as an effective tool for making business connections.

1. LinkedIn Love
#RPSback2basics

3. Marketing Channels
recap

4. LinkedIn

5. The Plan for Today
Today, we're covering best
practices & various elements that
make up an engaging presence on
LinkedIn. Because this platform can
seem intimidating to new users, we
want to talk about the basics and
create a firm foundation for
growth.

6. LinkedIn launched on May 5, 2003 and has quickly
become ‘The World’s Largest Professional Network’,
LinkedIn a History
connecting business professionals for
employment and networking purposes.
This is not your mom’s Facebook account.

7. Anatomy of LinkedIn
● Home
○ Where you see what you & your connections are posting.
● Profile
○ Where we dive into the structure of your soon-to-be All Star profile.
● Connections
○ Where you’ll find those you’re already connected with & who LinkedIn recommends
for you. This is also where you can find new connections.
The items that we’ll cover today can be found
under the following three tabs:

8. All Star Profile

9. To truly leverageall that LinkedIn has for you
as a user, your profile must be detailed and
relevant. A prime example of a good profile is the
CEO of Coca-Cola, Muhtar Kent...
The LinkedIn All Star
How engaging & informative is your profile?

10. The All Star Profile has:
A Relevant and Recent Photo
● Professional setting
● Business Casual Attire
● Looking straight into the camera
*No poorly cropped images with
someone else’s arm or half a face
showing.
VS.

11. The All Star Profile has:
A Job Title and Description:
● John Smith - seeking new opportunities in finance & accounting
Career Goals
● John Smith - Chief Marketing Officer @ Rock Paper Scissors

12. The All Star Profile has:
Summary - Tell people about
yourself, your career, and your
vision for the future.
Experience - Write in detail
about previous positions.

13. The All Star Profile has:
Skills - List skills that help you do
your job better.
Education - often times business
relationships develop between alumni.

14. The All Star Profile has:
Volunteer Experience & Causes - Let others know what you’re passionate about.
Resume - if you’ve got it, add it!

15. Connecting
with Care

16. Connecting with Care
Connecting on LinkedIn is not following on Twitter or
“friending” on Facebook because there is a business-based
connotation to connecting. It’s important to remember that each
connection you pursue should be intentional and beneficial.
LinkedIn is for:
● Business Based Interactions
● Industry networking
● Employment opportunities
● Professionalism
● Strategic Partnerships
Facebook is for:
● Selfies
● Keeping up with family members
● Photo comments
● Sharing Youtube Videos
● “Poking” (actually, don’t do this either)

17. Connecting with Care
It’s important to remember:
Don’t connect with everybody
not everybody is going to help you look like the professional and well-connected
business person that you are. Keep in mind, the company you keep impacts the
opportunities you receivethat will help you make wiser connection
decisions.

18. Don’t send generic connection messages
Make every connection you reach out to impactful. By establishing who you are and
the value that you addto their online reputation as well as their business,
you make the interaction count.
vs.
Connecting with Care
It’s important to remember:

19. Does this person represent you, your career,
and your ambitions well? If not, quickly
decline the invitation. There’s no sense in having
200+ connections that add no value to your
“online resume”.
Connecting with Care
It’s important to remember:
Why you want to connect

20. Being intentional with connecting with
those who share similar values, interests,
and career goals leaves an important space
for developing true strategic partners.
These individuals can act as mentors,
business partners, or just someone else to
bounce ideas off of as a trusted advisor.
Connecting with Care
It’s important to remember:
Develop Strategic Partnerships

21. LinkedIn
Best Practices

22. If you post, post well.
Quality over quantityis the name of the game when it comes to posting on
LinkedIn. Every time you post, you have the opportunity to impact and engage with
someone new. Being conscious of your content, timing, and call to action is imperative,
especially when posting on behalf of your company.
LinkedIn Best Practices

23. If you connect, connect with those who will establish your credibility and
increase your network.
LinkedIn Best Practices
Connecting with your high school
sweetheart may seem like a nice thing to
do, but if their industry, values, and
vision differ from yours, their presence
on your LinkedIn does nothing but
muddy the watersof credibility.

24. Remember your responsibility to represent yourself
and your company honorably.
LinkedIn Best Practices
We’ve all heard the warning to be careful what you post
on the internet because you can never truly delete it.
With this in mind, do not let emotions get the best
of you or long days cause you to post things that may
harm you or your company’s reputation.
When in doubt, use the Grandma Test: If your
Grandma read what you posted, how would she react?

25. LinkedIn success, as with all marketing efforts, is a marathon, not a
sprint. Much of being successfulon LinkedIn is related to your
willingness to put adequate time and effort into growing a
beneficial network and establishing yourself as an expert.
It’s a Process.

26. QUESTIONS

27. Up Next ...
Hashtag Overhaul
In July, we’ll cover the
purpose, creation, and
proper use of Hashtags!