2. My Title How are the narrative roles of hero/villain constructed in popular video games such as the 'Call of Duty' and why are they more complicated than in earlier texts in the war genre?
3. Linked Production Viral advert promoting a new video game that challenges hegemonic ideological assumptions by avoiding casting the Muslim characters in the role of the villain/'Other'.
4. Break It Down.. Violence Gaming Narrative Story Telling ‘Call Of Duty Franchise’
6. Language Protagonist Antagonist Diegetic sounds Ideology Realism on representation
7. Institutions Welll It USED to be BOTH Activision Infinity Ward ( media power, websites ) Hegemony
8. Genre Action – A LOT of violence, Gore, Swearing, Power, ( typical ‘Shoot Em Up’ Type of Game ) War ( confuse modes of realism ) ‘The tension the audience feels brings them as close as they’re going to get to the real thing’
9. Representation Negative Stereotypes Arabs Russians Terrorism No Russian - http://www.youtube.com/watch?v=Pmt9Xk-PIGE&feature=fvwv ( 2.30 ) Violence - Teenagers become increasingly violent acting on violent games
10. Audience 18-25 according to content My opinion would be from 13-25 Male Aggression Woman still interested through experience
11. Ideologies Moral Panic Moral Effect - “Knowledge about young people’s views on violence and acceptance of violence in different contexts has important implications for violence prevention initiatives” Post 9/11 – Negative representation of Muslims increased in gaming such as Call Of Duty.
12. Narrative War Games Protagonist Dominant White Male ( hero ) Government Antagonist Digital Arabs ( Villain ) Digital Russian
14. Social Moral Panic Stanley Cohen Moral Effect - “Knowledge about young people’s views on violence and acceptance of violence in different contexts has important implications for violence prevention initiatives”
15. Historical Post 9/11 – Negative representation of Muslims increased in gaming such as Call Of Duty.
16. Economical Has a massive appeal to teenagers, brings up a lot of discussion and controversy.
17. Political post 9/11 scared and if political influence has forces society to believe the ‘Arab scares’
18. Issues & Debates Summary Bias Moral Panics Post 9/11 and the media Representation and stereotyping Media effects Regulation and censorship
19. Media Theory Marxism and hegemony Audience theories Genre theories Hypodermic Needle Theory Post 9/11 Colonialism and Post-colonialism
20. Quotes I Will Use ‘Hollywood consistent use of cultural norms in narrative devices’ ‘Ethnic minorities are continually misrepresented by racial stereotypes’ ( Stuart Hall ) ‘Some Individuals/institutions will always have greater power to portray how to react on situation’ ( Howard Becker )
21. ‘ To say we may judge what is or is not real based on what is shown to us’ ‘If something is repeated often enough it will tent to be believed and remembered’
22. This fits into the contemporary media landscape because.. The use of narrative roles in gaming such as Call Of Duty is still an issue in which is debatable as it suggests to its audience that specific cultures/races can play a role in realism on war and war genre games. Misrepresentation in society is a highly controversial topic and games such as Call Of Duty have a part to play on how gaming can shape the minds of its audience through hegemonic views
