This is a LogicClassroom I originally created when I was the Marketing Services Manager at Boston Logic. I posted the original slideshow to the BL Slideshare account in June of 2012; it has received over 2,080 views to-date. (see it here: http://www.slideshare.net/BostonLogic/monitoring-social-media-with-listening-channels-logicclassroom) The slideshow was so popular, it was selected by a Slideshare curator to be in the "Featured" gallery on the Slideshare home page. Due to social buzz, it was also featured in the "Hot on Facebook" gallery. As a result of being featured, I was contacted by the Internet Marketing Club (www.internetmarketingclub.org) to present this Slideshare as a guest speaker for their ongoing webinar series in July 2012. This is just the slideshow presentation from the webinar, so, you will not be able to see the additional live demos I gave of the tools during my presentation to IMC. You'll have to become a member of the Internet Marketing Club to access the full video of the webinar in the Wednesday Webinar Series archives on their website. I encourage you to check out my other presentations and the great resources at the Internet Marketing Club. ------ Social Media is an important part of establishing a web presence for any company. However, engaging in Social Media (and monitoring your results) takes time, and you don't have a lot of it! In this webinar I talked about how to create 'Listening Channels' so you can more easily monitor your brand, products, industry, employees, competition, and more! Watch and learn how to create custom listening dashboards and email alerts, respond to feedback in the most appropriate way, and use what you learn to help you drive your social media and marketing strategy. I compared popular tools like HootSuite, iGoogle, Netvibes, and more. Unfortunately, iGoogle was discontinued shortly after this webinar, but that doesn't make the rest of the information any less amazing! The theories and strategies shared are still very relevant to marketers and business owners today. Be sure to subscribe to me / follow me across the top social media sites and subscribe to my blog AmazingAngelaD.com so you'll get my reviews on the latest online marketing industry tools and trends.

1. Social Media Monitoring
with Listening Channels
Presented by:
Angela Davis
@AmazingAngelaD

2. Listening Channels
Social Media Monitoring
Presented By: Angela Davis, Marketing Services Manager
Follow Me on Twitter: @AmazingAngelaD
Visit www.bostonlogic.com/logic-classroom

3. Agenda

The 411 on Listening Channels

Social Media Strategy

Email Alerts for Your Social Media Profiles

Google Alerts

RSS Feeds + Other Tools

Custom Dashboard Faceoff!

Q + A Session
bostonlogic.com/logic-classroom

4. +
What is a “Listening Channel”?
“Listening Channel” is a fancy marketing term.
When you hear it, you can just infer people are
talking about monitoring the online presence of a
company, brand, or individual across social media
platforms and the world wide web in general.
bostonlogic.com/logic-classroom

5. +
STEP #1 : STRATEGY
•
Listen + learn from others
•
Engage + act appropriately
•
Measure performance + evaluate
bostonlogic.com/logic-classroom

6. bostonlogic.com/logic-classroom
What To Monitor?
Pick Your Keywords
You + Yours:
Monitor Your Company, Respond
Quickly to Feedback
The Industry:
Stay On Top Of Current Trends, + Get Ideas
for Content for Your Blog + Social Media

Company name(s)


Branded products
+ services

Slogans


Marquee clients

Name of CEO
+ other employees

Know What the “Other Guys” Are Up
To, Without Wasting Your Time
Spying!
Industry leaders

Competition:


Generic terms for
products + services

Company names

Branded products
+ services
Journalists + bloggers

Name of CEO
+ other employees
Industry reports +
updates

Ex-employees
Conferences

Critics

Unhappy clients
Partners + investors
+ board members
View More on Keyword Strategy:
http://www.bostonlogic.com/logic-classroom-archives

7. bostonlogic.com/logic-classroom
Create Your Strategy
Create a Strategy + Stay On Target

8. +
EMAIL ALERTS FOR SOCIAL MEDIA
•
Don’t log into your social media profiles daily?
•
Afraid of missing important interactions as a result?
•
Don’t worry – set up email alerts for your profiles!
bostonlogic.com/logic-classroom

9. bostonlogic.com/logic-classroom
Cheat Sheet for Email Alerts
Direct URLs for Email Alerts for Common Sites

Facebook: https://www.facebook.com/settings?tab=notifications

GooglePlus: https://www.google.com/settings/plus

Google Places: http://www.google.com/local/add/settings

Twitter: https://twitter.com/settings/notifications

Linkedin: https://www.linkedin.com/settings/

Pinterest: https://pinterest.com/prefs/

Yelp: https://biz.yelp.com/settings/email

Youtube: https://www.google.com/settings/products
Download This Presentation + List:
www.bostonlogic.com/logic-classroom-archives

10. +
GOOGLE ALERTS
•
STOP Googling yourself!
•
Yes, MORE email alerts (sorry!)
bostonlogic.com/logic-classroom

11. bostonlogic.com/logic-classroom
Google Alerts

Set email alerts to monitor ANY keywords, phrases, or
names.

Receive emails “weekly”, “daily”, or in “as-it-happens.”
Create Your Own Google Alerts:
www.google.com/alerts

12. +
RSS FEEDS + OTHER TOOLS
•
Subscribe to RSS feeds + industry forums
•
Some sweet tools to help!
bostonlogic.com/logic-classroom

13. bostonlogic.com/logic-classroom
What is an RSS Feed?

RSS stands for “Really Simple Syndication”



RSS Feeds are used to publish frequently updated works—such as blog entries, news headlines,
forum discussions, audio, and video, etc. in a standardized format.
Feeds includes full or summarized text, plus metadata such as publishing dates and authorship.
Benefits:



RSS feeds benefit publishers by letting them syndicate content automatically.
Benefit readers who want to subscribe to timely updates from favorite websites or to aggregate
feeds from many sites into one place.
Look for the RSS Icon, “RSS Feeds”, “XML Feeds”, “Atom Feeds”, or
“Subscribe” Links.
Try Subscribing to the Boston Logic Blog RSS:
http://www.bostonlogic.com/blog/feed/

14. bostonlogic.com/logic-classroom
Twitter Tools
More Tools, Exclusively for the Twitterverse

Twitter Search: https://twitter.com/#!/search-home

Use search operations “love OR hate” to find Tweets containing either “love” or “hate” or both; use “ flight :( ” to find
Tweets containing “flight” with a negative attitude, etc.

Twitter Advanced Search: http://twitter.com/#!/search-advanced

TweetBeep.com: Like Google Alerts, but for Twitter

TweetDeck.com: Create a Custom Dashboard for Twitter; schedule Tweets,notifications

PulseoftheTweeters.com: Uses data mining + sentiment analysis. Find influential people
in your industry.

Twitterfall.com: Easily track conversations about an event or online chat using hashtags.
Use the geo-location panel to see discussions in specific areas.

MentionMapp.com: Free visualizer tool lets you assess the most influential Twitter users.
Don’t Forget to Follow BostonLogic on Twitter:
Twitter.com/BostonLogic

15. bostonlogic.com/logic-classroom
Other Tools
You Might Like These Tools, Too

HootSuite:
Create Social Media Dashboards, schedule messages + Tweets, analyze traffic, track
mentions. Free + paid versions.

Trackur.com:
Robust Social Media Monitoring Tool. Free + paid versions available. Analytics +
Insights only with paid version.

SocialMention.com:
Real-time social media search + analysis. Free tool.

Commentful.com:
Firefox browser plugin (also available via URL). Track comment feeds on blogs across the
web, track up to 200 terms, refreshed every 10 minutes. Free tool.

BoardReader:
Search engine that crawls forums, blog posts, images, and micro blogs.

Wildfireapp.com:
Use to create + monitor interactive promotions on Facebook, Twitter, Youtube + Linkedin.
Free tool.

16. +
CUSTOM DASHBOARD FACEOFF!
•
Create a “Home Base” for monitoring
•
FREE + paid options
•
Determine which option is right for your needs
bostonlogic.com/logic-classroom

17. bostonlogic.com/logic-classroom
iGoogle | Custom Dashboards 

iGoogle = One of the BEST FREE options available!

Integrates w/ other Google products + shares major features of paid tools.
Create Your Own FREE Dashboard of Awesome Here:
www.google.com/ig

18. bostonlogic.com/logic-classroom
HootSuite | Custom Dashboards 

Free or paid version available. (Paid version only $9.99 per month!)

Monitor social media interactions with awesome Insights + Analytics (paid)
Create Your Own FREE HootSuite Dashboard Here:
http://hootsuite.com/

19. bostonlogic.com/logic-classroom
Netvibes | Custom Dashboards 

Free or paid version (Premium = $499 per month, includes Social Analytics)

Fully customizable layout, colors, etc. + allows 3rd party widgets
Create A Free Netvibes Dashboard Here:
www.netvibes.com/en/pricing

20. bostonlogic.com/logic-classroom
Live.com | Custom Dashboards 

Extremely limited widgets + features available. Not good for monitoring buzz.

Compatible with official Microsoft software + files (SkyDrive).
If Editing Microsoft Files Online Matters More, Start Here:
https://login.live.com/

21. bostonlogic.com/logic-classroom
MyYahoo | Custom Dashboards 

Paid advertising widget takes up valuable space

Integrates w/ other Yahoo products, but NO 3rd Party widget or analytics!
You Still Want One?! ? Well, If You Must, Start Here:
my.yahoo.com

22. bostonlogic.com/logic-classroom
Pageflakes | Custom Dashboards 

Founded 2005 – Closed January 2012

Couldn’t complete.

23. Recap

Create Your Social Media Monitoring Strategy
 Monitor Your Company + Brand + Employees
 Industry Trends + Breaking News
 Competitors + Their Products + Services

Set Up Email Alerts for Social Media Profiles to Stay In The Loop

Subscribe to Industry Blogs + Forums (Competitors’ Too!)

Google Alerts Help You Stop Googling Yourself

Creating a Custom Dashboard is REALLY Worth It!
bostonlogic.com/logic-classroom

24. Find BostonLogic on:
View LogicClassroom Archives at:
BostonLogic.com/Logic-Classroom
t: 617.266.9166
e: support@bostonlogic.com