Employer Branding is important because more than 60 percent of the job seekers today wish to understand the culture and values of an organization even before they seek an opportunity.

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Importance of
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2. More than 60 percent of the job seekers today wish to
understand the culture and values of an organization
even before they seek an opportunity. Shockingly,
nearly 70 percent of them are keen on rejecting the
offer from your company if it has a bad reputation.

3. This trend began emerging from the late
1990s when the concept of online job
information portal came into existence. Until
then, people were either applying for jobs
through newspaper ads or referrals or by
personal visits.

4. In the current times, there is abundance
in terms of information in the public domain.
Anyone can anonymously publish all the
negative information about your brand in the
public domain irrespective of it being false.

5. For example, let us say someone is searching
about your brand online and they see reviews about
your company in job seekers forums which is
completely false. Therefore, the possibility of a
potential candidate wanting to work for your
company and its ethos has already made his/her
mind to ignore a job offer.

6. Therefore, one has to ensure all the positive and
true information about your brand must be well
promoted in the online forums and job information
portals so that your brand is not misunderstood
because of the misinformation created by
someone else.

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