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2011 AWS Tour Australia, Opening Keynote: State of the Cloud, by Dr. Werner Vogels

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Amazon.com's CTO Dr. Werner Vogels in his opening keynote at the AWS Tour in Sydney, July 14th, 2011.

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2011 AWS Tour Australia, Opening Keynote: State of the Cloud, by Dr. Werner Vogels

  1. 1.
  2. 2. State of the CloudAWS Summit 2011, Sydney<br />Dr. Werner Vogels <br />CTO, Amazon.com<br />
  3. 3. Amazon’s Three Businesses<br />Consumer (Retail)Business<br />SellerBusiness<br />IT Infrastructure<br />Business<br />Over a 100 million of active customer accounts<br />Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy<br />Sell on Amazon websites<br />Use Amazon technology for your own retail website<br />Leverage Amazon’s massive fulfillment center network<br />Cloud computing infrastructure for hosting web-scale solutions<br />Hundreds of thousands of registered customers in over 190 countries<br />
  4. 4. Key benefits to running in The Cloud<br />Lowers Cost<br />Eliminates Capital Investment<br />Reduces Operational Costs<br />Increases Agility<br />Reduce Time to Market<br />Removes contraints<br />Foundation for21st Century Architectures<br />Removes the “Heavy Lifting”<br />Leverages Scalability, Reliability and Security<br />
  5. 5. The AWS Computing Platform<br />
  6. 6.
  7. 7. High Performance<br />Highly Scalable<br />Lowering Cost<br />
  8. 8. Ultra-Reliable<br />Highly Scalable<br />Time-to-Market<br />Enabling Innovation<br />Lowering Cost<br />
  9. 9. Remove Heavy Lifting Highly Scalable<br />Flexible <br />Strict Cost Control<br />
  10. 10.
  11. 11.
  12. 12. Fast Time to Market<br />Highly Scalable<br />Fast Local Performance<br />Lowering Cost<br />
  13. 13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure.<br />Vivek Kundra<br />Enhanced Recovery.gov security <br />The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering<br />
  14. 14.
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  17. 17.
  18. 18.
  19. 19.
  20. 20. Amazon Edge Locations<br />AWS Regions<br />Hong Kong<br />Tokyo<br />Singapore<br />Amsterdam<br />Dublin<br />Frankfurt London<br />Paris<br />Ashburn, VA <br />Dallas, TX Jacksonville, FL<br />Los Angeles, CA <br />Miami, FL <br />Newark, NJ <br />New York, NYPalo Alto, CA <br />Seattle, WASt. Louis, MO<br />US East (Northern Virginia)<br />US West (Northern California)<br />Europe (Dublin)<br />Asia Pacific (Singapore)<br />Asia Pacific (Tokyo) <br />
  21. 21. Billions of Objects in Amazon S3<br />Peak Requests:<br />200,000+per second<br />
  22. 22. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)<br />
  23. 23. AWS Pace of Innovation<br />» Amazon Simple Notification Service<br />» RDS Multi-Availability Zone Support<br />» S3 Reduced Redundancy Storage <br />» New Locations and Features for <br /> CloudFront <br />» S3 Bucket Policies<br />» Cluster Instances for EC2<br />» EC2 Reserved Instances<br />» New SimpleDB Features<br />» IBM on EC2<br />» Windows Server 2008 on EC2<br />» Amazon RDS<br />» Amazon Virtual Private Cloud<br />» Amazon Elastic MapReduce<br />» EBS Shared Snapshots<br />» Monitoring, Auto Scaling & <br /> Elastic Load Balancing for EC2<br />» AWS Import/Export<br />» Premium Support<br />» Amazon CloudFront<br />» EC2 Elastic IP addresses <br /> & Availability Zones<br />» Windows Server, MySQL, <br /> Oracle, & JBoss on EC2<br />» Lower Data Transfer Costs<br />» Amazon EC2<br />» Amazon S3<br />» Developer Portal & <br /> Forums <br />» Amazon Linux AMI<br />» Oracle on EC2<br />» New EC2 Features<br />» SUSE Linux on EC2<br />2005<br />2010<br />2006<br />2007<br />2008<br />2009<br />» Micro Instances<br />» Lower Pricing for EC2 <br /> High Mem Instances <br />» Identity & Access Management <br />» AWS Services in N. California<br />» AWS Multi-Factor Authentication<br />» AWS Management Console <br />» AWS Economics Center<br />» AWS in Education<br />» AWS Security Center<br />» SAS70 Type II Audit<br />» More services in EU<br />» Lower EC2 Pricing<br />» Lower S3 Pricing<br />» Lower pricing for <br /> Outbound Data Transfer<br />» AWS Solution Provider Program<br />» Amazon SimpleDB <br />» Amazon Flexible Payments Service<br />» S3 in Europe<br />» EC2 new instance types<br />» AWS Start-Up Challenge<br />» AWS Services in Singapore<br />» RDS Reserved Database Instances<br />» RDS Read Replicas & Lower Pricing<br />» Lower Outbound Transfer Pricing<br />» Data Transfer Usage Tiers<br />» Consolidated Billing for AWS<br />» Amazon S3 Versioning Feature<br />» EC2 High Memory Instances<br />» Public Data Sets<br />» Elastic Block Store<br />» EC2 SLA<br />» EC2 in EU<br />» S3 Tiered Pricing<br />» Amazon SQS<br />» Amazon Mechanical Turk<br />
  24. 24. AWS Innovation in 2010<br />» Free Monitoring EC2<br />» Amazon Route 53<br />» PCI DSS Level 1 Certification<br />» Mobile SDKs (Android, iPhone)<br />» Large Object S3 Support<br />» Florida POP<br />» Import/Export APAC<br />» Amazon SNS<br />» Combined AWS Data Transfer Savings<br />» Amazon EMR BootStrap Actions<br />» Amazon ELB Session Stickiness<br />» Amazon RDS in EU<br />» New Singapore Region<br />» RDS Reserved<br />» CloudFront Default Root<br />» Startup Challenge 2010<br />» Cloudfront Invalidation<br />» AWS Elastic Beanstalk<br />» Amazon Simple Email Service<br />» Improved AWS Support “Bronze”<br />» Amazon CloudWatch Console<br />» CloudFront HTTPS<br />» NYC Edge Location<br />» Lowers Pricing HTTP<br />» AWS Import Export GA<br />» Amazon SNS<br />» Amazon S3 Console<br />» Amazon EBS Cloudwatch<br />» Amazon RDS Read Replicas<br />» Suse EC2 Linux<br />» Amazon SNS Console<br />» Amazon ELB HTTPS<br />» AWS Free Tier<br />» EMR Resizing Cluster<br />» EMR JobFlow Debugging<br />» Simple DB Consistent Reads<br />» Simple DB Conditional Puts<br />» VM Connector<br />» Tokyo Region<br />» AWS Support JP<br />2010<br />Jan<br />2011<br />Jan<br />Jul<br />Sep<br />Oct<br />Dec<br />Aug<br />Nov<br />Feb<br />Mar<br />Apr<br />Jun<br />May<br />Feb<br />Mar<br />» Amazon S3 Lowered Pricing<br />» CloudFront GA, SLA<br />» S3 MultiPart<br />» GPGPU Instance Types<br />» ISO27001/2 Certification<br />» Amazon SQS Longer retention, Free Tier<br />Amazon S3 Bucket Policies<br />» Amazon VPC IP Address<br />» Cluster Compute Instances<br />» Amazon S3 RRS Notifications<br />» AWS Java SDK<br />» Windows BYOL<br />» Singapore Pop<br />» CloudFront Private Streaming<br />» Lowered Pricing EC2<br />» AWS IAM<br />» Amazon VPC Console<br />» Micro Instances<br />» Amazon Linux AMI<br />» Amazon EC2 Tagging, Filtering, Idempotency, <br />» Oracle Certified AWS<br />» AWS PHP SDK<br />» AWS CloudFormation<br />» Amazon S3 Static Websites<br />» AWS IAM Website Login<br />» Paris Edge Location<br />» Amazon EC2 Reserved Instances <br /> with Windows, Extra Large High <br /> Memory Instances<br />» Amazon S3 Versioning Feature<br />» Consolidated Billing for AWS<br />» Lower pricing for Outbound Data <br /> Transfer<br />» VPC in EU<br />» Amazon RDS in US-west<br />» Amazon CloudFront Access Logs<br />» Amazon RDS Multi-AZ<br />» Amazon S3 RRS<br />» Amazon RDS Console<br />
  25. 25. The Key to Success?<br />Listening to Our Customers<br />
  26. 26. CloudFront Pace of Innovation<br />» Price Drop<br />» HTTPS Support<br />» Lower 1-Hour TTLs<br />» Access Logs for Streaming<br />» New York City Edge Location<br />» Access Logging Capability<br />» CloudFront Management Console<br />» Custom Origins<br />» Service Level Agreement<br />» Jacksonville Edge Location<br />» Route 53 Public Beta<br />» Private Content<br />» Streaming Video on Demand<br />» CloudFront Public Beta<br />Q4<br />2008<br />Q1<br />2009<br />Q2<br />2009<br />Q1<br />2011<br />Q3<br />2009<br />Q4<br />2009<br />Q1<br />2010<br />Q2<br />2010<br />Q3<br />2010<br />Q4<br />2010<br />» New Lower Pricing Tiers<br />» Paris Edge Location<br />» (IAM) Identity & Access Management <br />» Singapore Edge Location<br />» Private Streaming<br />» Enhanced CloudFront Logs<br />» Default Root Object<br />» Invalidation<br />
  27. 27. 2010 Customer Wish list<br />Expanded Global Footprint<br />Lower Prices & New Pricing Features<br />Make it Easier to Use<br />Improved Support Offerings<br />New Instance Types<br />Expand Platform Up and Out<br />
  28. 28. Lower Prices and New Pricing Features<br />Lower Outbound Data Transfer Prices<br />Consolidated Billing<br />Combined Data Transfer Prices<br />Lower Prices for S3 and Reduced Redundancy Storage (lower price/less durability) <br />Lower Prices on Gold & Silver Support<br />
  29. 29. Innovation on Cloud Pricing Models <br /><ul><li>ON-Demand instances
  30. 30. Reserved instances
  31. 31. Spot instances</li></li></ul><li>The Success of Spot Pricing<br />
  32. 32. Spot Architectures<br />MAP/REDUCE<br />Architectures<br />GRID CONTROLLER<br />Architectures<br />CHECKPOINT/RESTORE<br />Architectures<br />QUEUE BASED<br />Architectures<br />
  33. 33. Spot Use Cases<br />Categories<br /><ul><li>Batch Processing
  34. 34. Map Reduce
  35. 35. Scientific Computing
  36. 36. Video & Image Processing & Rendering
  37. 37. Scaling
  38. 38. Testing
  39. 39. Web / Data Crawling
  40. 40. Financial
  41. 41. HPC</li></li></ul><li>SECURITY, CERTIFICATION & COMPLIANCE<br />
  42. 42. AWS.AMAZON.COM/SECURITY<br />
  43. 43. AWS Certifications<br />SAS70 Type II Audit <br />ISO-27001 Certification<br />PCI Level 1 Service Provider<br />FISMA A&A<br />Sarbanes-Oxley (SOX) Compliant Platform<br />
  44. 44. Common Compliance Questions<br />
  45. 45. Next Generation Business Continuity Planning<br />The Path to the Always-On Enterprise<br />
  46. 46. 5 Dimensions of Business Continuity<br />Reliability<br />Performance<br />Scalability<br />Security<br />Efficiency<br />
  47. 47. The AWS Computing Platform<br />Your Application<br />Libraries & SDKs<br />.NET, Java, PHP, etc.<br />IDE Plug-Ins<br />AWS for Eclipse<br />Deployment & Automation<br />AWS Elastic Beanstalk<br />AWS CloudFormation<br />Web Interface<br />Management Console<br />Identity & BillingAWS IAM<br />Consolidated Billing<br />Monitoring<br />Amazon CloudWatch<br />Auto Scale<br />Network & Routing<br />Amazon VPCAmazon Elastic LB<br />Amazon Route 53<br />Content Delivery<br />Amazon CloudFront<br />Email<br />Amazon SES<br />Payments<br />DevPay<br />Amazon FPS<br />Parallel Processing<br />Elastic MapReduce<br />Messaging Amazon SNS<br />AmazonSQS<br />Workforce<br />Amazon Mechanical Turk<br />Compute<br />Amazon EC2 <br />Storage<br />Amazon S3<br />Amazon EBS<br />Database<br />Amazon RDS<br />Amazon SimpleDB<br />AWS Global Physical Infrastructure <br />(Geographical Regions, Availability Zones, Points of Presence)<br />
  48. 48. Amazon Relational Database Service<br />1. Fault-Tolerance<br />RDS Multi-AZ Deployments<br />2. Scaling<br />RDS Read Replicas<br />
  49. 49. Give Control to Customers<br /><ul><li>Performance
  50. 50. Security, certification, complicance
  51. 51. Cost efficiency
  52. 52. Uniform deployment
  53. 53. Availability</li></li></ul><li>Amazon EC2 Regions and Availability Zones<br />US East (Northern Virginia)<br />EU (Dublin)<br />Availability Zone A<br />Availability Zone B<br />Availability Zone A<br />Availability Zone B<br />Availability Zone C<br />Availability Zone D<br />Amazon EC2 Regions:<br />US East (Northern Virginia) / US West (Northern California) / EU (Dublin) / Asia Pacific (Singapore) / Asia Pacific (Tokyo)<br />
  54. 54. Fault Separation in Availability Zones<br />Physically Separate<br />Separate Flood Planes<br />Seismic Stable Areas<br />UPS, Backup and Separate Grids<br />Redundant Tier 1 networks<br />
  55. 55. Fault Tolerance at Soocial.com<br />
  56. 56.
  57. 57. Build vs Buy<br />
  58. 58.
  59. 59. Oracle E-Business Suite R12<br />
  60. 60. AI Enterprise Architecture<br />Presentation – Web Center<br />Enhanced<br />Customer<br />Data Form<br />Shipment<br />Tracking<br />Form<br />Inventory<br />Management<br />Form<br />BOM <br />Entry<br />Form<br />Manage<br />RFQ<br />Form<br />Order<br />Entry<br />Form<br />Landing<br />Pad<br />Web 2.0<br />.....<br />Business Functions - BPEL<br />Order<br />Entry<br />Billing<br />Payables<br />Inventory<br />Management<br />Engineering<br />Documents<br />Sourcing<br />RFQ<br />Order<br />Tracking<br />Shared<br />Folders<br />.....<br />Workflow<br />Notifications<br />Web Services from Oracle and Bespoke<br />Message & Routing Bus - OSB<br />Workflow & Notification Services<br />Data Transformation Service<br />XML Parser<br />Event Manager<br />.....<br />Get <br />Customer<br />Get <br />Order<br />Get <br />Part<br />Validate<br />Login<br />Write <br />Order<br />Write<br />Customer<br />Write <br />Part<br />Send<br />Email<br />Build <br />RFQ<br />Technology Layer<br />Oracle<br />eBusiness<br />Oracle<br />BI<br />Oracle<br />Beehive<br />Doc<br />Man<br />Outside<br />Web<br />Active<br />Dir<br />Oracle<br />Agile<br />EDI<br />Gateway<br />Telecom<br />SMS<br />CAD<br />CAM<br />MS<br />Office<br />....<br />Customer<br />Order<br />Finance<br />MySQL<br />Folders<br />Oracle<br />Oracle<br />Oracle<br />Internet<br />MSSQL<br />Oracle<br />Internet<br />PSTN<br />Folders<br />49<br />
  61. 61. AI Multi-Region Cloud Architecture<br />
  62. 62. The Path to the Always-On Enterprise is through the AWS Cloud<br />
  63. 63. Enterprise Cloud Strategy<br />
  64. 64. Immediate Action Plan<br />Cloud Integration Strategy<br />Enterprise cloud strategy<br />Internet Services Strategy<br />Incremental Learning Steps<br />New IT Strategy<br />Existing IT Strategy<br />
  65. 65. Decomposition<br />Automation<br />New IT – Cloud Ready<br />End-to-end Security<br />
  66. 66. Classifications<br />Assessments<br />Existing IT – Deep Dive<br />Dependencies<br />Environmental<br />Compliance<br />IT Support<br />Application types<br />Licensing/SaaS<br />
  67. 67. Amazon VPC<br />Customer’s isolated AWS resources<br />Subnets<br />Router<br />VPN Gateway<br />AmazonWeb Services<br />Cloud<br />Secure VPN Connection over the Internet<br />Customer’sNetwork<br />
  68. 68. Current VPC<br />
  69. 69. NewVPC<br />
  70. 70. AWS Future Investments<br />Continued focus on operational excellence<br />Continued focus on security features and relevant industry certifications<br />New billing, user, and identity features<br />Continued global geographic expansion + localization<br />Continued tool development<br />Training and certification programs<br />Additional services that make it even easier for folks to run their infrastructure on us<br />
  71. 71. Keys in Choosing a Cloud<br />Security: understand data and network requirements? <br />Operational Performance: proven track record of delivering a reliable cloud platform?<br />Cost: track record of lowering prices and comfort running high volume/low margin businesses?<br />Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use?<br />Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner?<br />

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