Amazon.com's CTO Dr. Werner Vogels in his opening keynote at the AWS Tour in Sydney, July 14th, 2011.

2. State of the CloudAWS Summit 2011, Sydney Dr. Werner Vogels CTO, Amazon.com

3. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness IT Infrastructure Business Over a 100 million of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries

4. Key benefits to running in The Cloud Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduce Time to Market Removes contraints Foundation for21st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security

5. The AWS Computing Platform

7. High Performance Highly Scalable Lowering Cost

8. Ultra-Reliable Highly Scalable Time-to-Market Enabling Innovation Lowering Cost

9. Remove Heavy Lifting Highly Scalable Flexible Strict Cost Control

12. Fast Time to Market Highly Scalable Fast Local Performance Lowering Cost

13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure. Vivek Kundra Enhanced Recovery.gov security The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering

20. Amazon Edge Locations AWS Regions Hong Kong Tokyo Singapore Amsterdam Dublin Frankfurt London Paris Ashburn, VA Dallas, TX Jacksonville, FL Los Angeles, CA Miami, FL Newark, NJ New York, NYPalo Alto, CA Seattle, WASt. Louis, MO US East (Northern Virginia) US West (Northern California) Europe (Dublin) Asia Pacific (Singapore) Asia Pacific (Tokyo)

21. Billions of Objects in Amazon S3 Peak Requests: 200,000+per second

22. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)

23. AWS Pace of Innovation » Amazon Simple Notification Service » RDS Multi-Availability Zone Support » S3 Reduced Redundancy Storage » New Locations and Features for CloudFront » S3 Bucket Policies » Cluster Instances for EC2 » EC2 Reserved Instances » New SimpleDB Features » IBM on EC2 » Windows Server 2008 on EC2 » Amazon RDS » Amazon Virtual Private Cloud » Amazon Elastic MapReduce » EBS Shared Snapshots » Monitoring, Auto Scaling & Elastic Load Balancing for EC2 » AWS Import/Export » Premium Support » Amazon CloudFront » EC2 Elastic IP addresses & Availability Zones » Windows Server, MySQL, Oracle, & JBoss on EC2 » Lower Data Transfer Costs » Amazon EC2 » Amazon S3 » Developer Portal & Forums » Amazon Linux AMI » Oracle on EC2 » New EC2 Features » SUSE Linux on EC2 2005 2010 2006 2007 2008 2009 » Micro Instances » Lower Pricing for EC2 High Mem Instances » Identity & Access Management » AWS Services in N. California » AWS Multi-Factor Authentication » AWS Management Console » AWS Economics Center » AWS in Education » AWS Security Center » SAS70 Type II Audit » More services in EU » Lower EC2 Pricing » Lower S3 Pricing » Lower pricing for Outbound Data Transfer » AWS Solution Provider Program » Amazon SimpleDB » Amazon Flexible Payments Service » S3 in Europe » EC2 new instance types » AWS Start-Up Challenge » AWS Services in Singapore » RDS Reserved Database Instances » RDS Read Replicas & Lower Pricing » Lower Outbound Transfer Pricing » Data Transfer Usage Tiers » Consolidated Billing for AWS » Amazon S3 Versioning Feature » EC2 High Memory Instances » Public Data Sets » Elastic Block Store » EC2 SLA » EC2 in EU » S3 Tiered Pricing » Amazon SQS » Amazon Mechanical Turk

24. AWS Innovation in 2010 » Free Monitoring EC2 » Amazon Route 53 » PCI DSS Level 1 Certification » Mobile SDKs (Android, iPhone) » Large Object S3 Support » Florida POP » Import/Export APAC » Amazon SNS » Combined AWS Data Transfer Savings » Amazon EMR BootStrap Actions » Amazon ELB Session Stickiness » Amazon RDS in EU » New Singapore Region » RDS Reserved » CloudFront Default Root » Startup Challenge 2010 » Cloudfront Invalidation » AWS Elastic Beanstalk » Amazon Simple Email Service » Improved AWS Support “Bronze” » Amazon CloudWatch Console » CloudFront HTTPS » NYC Edge Location » Lowers Pricing HTTP » AWS Import Export GA » Amazon SNS » Amazon S3 Console » Amazon EBS Cloudwatch » Amazon RDS Read Replicas » Suse EC2 Linux » Amazon SNS Console » Amazon ELB HTTPS » AWS Free Tier » EMR Resizing Cluster » EMR JobFlow Debugging » Simple DB Consistent Reads » Simple DB Conditional Puts » VM Connector » Tokyo Region » AWS Support JP 2010 Jan 2011 Jan Jul Sep Oct Dec Aug Nov Feb Mar Apr Jun May Feb Mar » Amazon S3 Lowered Pricing » CloudFront GA, SLA » S3 MultiPart » GPGPU Instance Types » ISO27001/2 Certification » Amazon SQS Longer retention, Free Tier Amazon S3 Bucket Policies » Amazon VPC IP Address » Cluster Compute Instances » Amazon S3 RRS Notifications » AWS Java SDK » Windows BYOL » Singapore Pop » CloudFront Private Streaming » Lowered Pricing EC2 » AWS IAM » Amazon VPC Console » Micro Instances » Amazon Linux AMI » Amazon EC2 Tagging, Filtering, Idempotency, » Oracle Certified AWS » AWS PHP SDK » AWS CloudFormation » Amazon S3 Static Websites » AWS IAM Website Login » Paris Edge Location » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » VPC in EU » Amazon RDS in US-west » Amazon CloudFront Access Logs » Amazon RDS Multi-AZ » Amazon S3 RRS » Amazon RDS Console

25. The Key to Success? Listening to Our Customers

26. CloudFront Pace of Innovation » Price Drop » HTTPS Support » Lower 1-Hour TTLs » Access Logs for Streaming » New York City Edge Location » Access Logging Capability » CloudFront Management Console » Custom Origins » Service Level Agreement » Jacksonville Edge Location » Route 53 Public Beta » Private Content » Streaming Video on Demand » CloudFront Public Beta Q4 2008 Q1 2009 Q2 2009 Q1 2011 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 » New Lower Pricing Tiers » Paris Edge Location » (IAM) Identity & Access Management » Singapore Edge Location » Private Streaming » Enhanced CloudFront Logs » Default Root Object » Invalidation

27. 2010 Customer Wish list Expanded Global Footprint Lower Prices & New Pricing Features Make it Easier to Use Improved Support Offerings New Instance Types Expand Platform Up and Out

28. Lower Prices and New Pricing Features Lower Outbound Data Transfer Prices Consolidated Billing Combined Data Transfer Prices Lower Prices for S3 and Reduced Redundancy Storage (lower price/less durability) Lower Prices on Gold & Silver Support

30. Reserved instances

32. Spot Architectures MAP/REDUCE Architectures GRID CONTROLLER Architectures CHECKPOINT/RESTORE Architectures QUEUE BASED Architectures

34. Map Reduce

35. Scientific Computing

36. Video & Image Processing & Rendering

37. Scaling

38. Testing

39. Web / Data Crawling

40. Financial

42. AWS.AMAZON.COM/SECURITY

43. AWS Certifications SAS70 Type II Audit ISO-27001 Certification PCI Level 1 Service Provider FISMA A&A Sarbanes-Oxley (SOX) Compliant Platform

44. Common Compliance Questions

45. Next Generation Business Continuity Planning The Path to the Always-On Enterprise

46. 5 Dimensions of Business Continuity Reliability Performance Scalability Security Efficiency

47. The AWS Computing Platform Your Application Libraries & SDKs .NET, Java, PHP, etc. IDE Plug-Ins AWS for Eclipse Deployment & Automation AWS Elastic Beanstalk AWS CloudFormation Web Interface Management Console Identity & BillingAWS IAM Consolidated Billing Monitoring Amazon CloudWatch Auto Scale Network ＆ Routing Amazon VPCAmazon Elastic LB Amazon Route 53 Content Delivery Amazon CloudFront Email Amazon SES Payments DevPay Amazon FPS Parallel Processing Elastic MapReduce Messaging Amazon SNS AmazonSQS Workforce Amazon Mechanical Turk Compute Amazon EC2 Storage Amazon S3 Amazon EBS Database Amazon RDS Amazon SimpleDB AWS Global Physical Infrastructure (Geographical Regions, Availability Zones, Points of Presence)

48. Amazon Relational Database Service 1. Fault-Tolerance RDS Multi-AZ Deployments 2. Scaling RDS Read Replicas

50. Security, certification, complicance

51. Cost efficiency

52. Uniform deployment

54. Fault Separation in Availability Zones Physically Separate Separate Flood Planes Seismic Stable Areas UPS, Backup and Separate Grids Redundant Tier 1 networks

55. Fault Tolerance at Soocial.com

57. Build vs Buy

59. Oracle E-Business Suite R12

60. AI Enterprise Architecture Presentation – Web Center Enhanced Customer Data Form Shipment Tracking Form Inventory Management Form BOM Entry Form Manage RFQ Form Order Entry Form Landing Pad Web 2.0 ..... Business Functions - BPEL Order Entry Billing Payables Inventory Management Engineering Documents Sourcing RFQ Order Tracking Shared Folders ..... Workflow Notifications Web Services from Oracle and Bespoke Message & Routing Bus - OSB Workflow & Notification Services Data Transformation Service XML Parser Event Manager ..... Get Customer Get Order Get Part Validate Login Write Order Write Customer Write Part Send Email Build RFQ Technology Layer Oracle eBusiness Oracle BI Oracle Beehive Doc Man Outside Web Active Dir Oracle Agile EDI Gateway Telecom SMS CAD CAM MS Office .... Customer Order Finance MySQL Folders Oracle Oracle Oracle Internet MSSQL Oracle Internet PSTN Folders 49

61. AI Multi-Region Cloud Architecture

62. The Path to the Always-On Enterprise is through the AWS Cloud

63. Enterprise Cloud Strategy

64. Immediate Action Plan Cloud Integration Strategy Enterprise cloud strategy Internet Services Strategy Incremental Learning Steps New IT Strategy Existing IT Strategy

65. Decomposition Automation New IT – Cloud Ready End-to-end Security

66. Classifications Assessments Existing IT – Deep Dive Dependencies Environmental Compliance IT Support Application types Licensing/SaaS

67. Amazon VPC Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork

68. Current VPC

69. NewVPC

70. AWS Future Investments Continued focus on operational excellence Continued focus on security features and relevant industry certifications New billing, user, and identity features Continued global geographic expansion + localization Continued tool development Training and certification programs Additional services that make it even easier for folks to run their infrastructure on us

71. Keys in Choosing a Cloud Security: understand data and network requirements? Operational Performance: proven track record of delivering a reliable cloud platform? Cost: track record of lowering prices and comfort running high volume/low margin businesses? Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use? Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner?