This document summarizes information for developers about building apps for Amazon's Fire phone. It describes the Fire phone's unique features like Dynamic Perspective and Firefly. Developers can optimize existing Android apps or build new apps using Amazon's SDK and tools. The SDK provides controls and APIs to incorporate gestures and perspective into apps. Reaching customers on the Fire phone and other Amazon devices can help developers attract new users.

1. @thedavedev, isbitski@amazon.com
DAVE ISBITSKI
Mobile Apps + Games Developer Evangelist, Amazon

4. By making your app available on the Amazon Appstore, you’ll have the opportunity to reach new Android customers. Fire phoneFire TabletsFire TVAmazon TV

5. •Amazon Appstore is preloaded on select Android smartphones on Verizon Wireless and also available on Blackberry 10 devices
•Same Appstoreacross Kindle Fire, Fire TV, and Fire phone
•Available in 200+ countries including US, Canada, Europe, Japan, China, and Brazil

8. Simply drag and drop your Android APK and receive feedback on your app's compatibility within 90 seconds. You will also have access to additional Fire phone test results that enable you to see how your app looks and performs on Fire phone. The test results are presented in 6 hours and include carousel, peek, and tilt actions.

9. Optimize your apps for Fire phone and get enhanced merchandising and free Ad impressions to attract new customers.

12. Fire phone is the first phone designed by Amazon and the only smartphone with Dynamic Perspective and Firefly.
Dynamic Perspective is an entirely new technology that responds to the way a customer holds, views, and moves the phone.

13. Experience interactions not possible on other smartphones.
Tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand.
Dive into a new class of immersive apps and games—peek to see detailed views of clothing, shoes, and more or take on a character's viewpoint to see around corners and obstacles in games.

14. Quickly identify printed web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products.
Simply press and hold the dedicated Firefly button to discover useful information and take action in seconds.

16. Fire phone uses a Qualcomm Snapdragon 800 Quad-core 2.2 GHz CPU with Adreno330 GPU and 2 GB of RAM to support high-performance game experiences.
A 4.7” HD screen at 315 ppi, 590 cd/m2 brightness (typical), 1000:1 contrast ratio (typical)–giving bright and crisp experiences.
Dolby Digital Plus Sound

17. Fire Phone includes a 13MP camera and optical image stabilization allowing more light onto the lens, resulting in beautiful photos.
1080p video with unlimited storage to the Amazon cloud.
Dedicated camera button

18. Fire phone includes the same free, live, on device tech support as our Kindle Fire HDX devices.
Simply hit the Mayday button in quick actions and an Amazon expert will appear to help you via live video. Our tech experts can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best.

20. The Dynamic Perspective SDK combines the Home, Head Tracking, Motion, Foundation Controls, and UI Framework APIs. Everything you need to get your existing Android app optimized for Fire phone.
Combine existing Android fragments with enhanced controls.
One-Handed Shortcuts

21. Access menus, shortcuts, and useful information with tilt, swivel, and peek.
Tilt for panels—use the left panel to navigate menus, and the right panel to access useful information and shortcuts, like attaching photos to a text message, viewing song lyrics, and more.
Peek keeps your display uncluttered by revealing additional details and quick actions only when needed.

22. •SidePanelLayout-Content Panel, Right Panel, and Left Panel
•Quick Navigation, refinement controls, sort controls
•Actions here change the content panel
•Discover new things or perform tasks without leaving the current context

23. Peek keeps your display uncluttered by revealing additional details and quick actions only when needed.
Display contextual information.
Show things that help the user in the moment.
Reveal secondary information that the user may be looking for, but don’t ‘hide’ primary information on peek.
Reward close inspection.
Peek gestures work best in the primary panel.

24. Widgets enhance the experience when viewing recently run apps in the carousel.
Notification counter display over the Widget.
List and Grid Views below the Widget allowing both texts and images. Users can take action on these views and open your app via an Android Intent. For example, clicking on a city name or image will open the maps app with the selected city.

25. Rich set of APIs and controls to help developers incorporate peek, tilt, and zoom capabilities within their apps while adding a sense of realistic depth and perspective. These controls work behind the scenes with Fire phone’s advanced camera and sensors to automatically adjust their appearance based on how your application is being viewed.
UI controls retain the name of the original base control, but with a "Z" prepended to the name. For example, a Button control becomes a ZButtoncontrol.

26. Gain access to the raw head tracking data: x, y, z, and tilt of head.
Automatically implemented in UI Controls.
Unity plug in available.

28. Quickly identify printed web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products.
Simply press and hold the dedicated Firefly button to discover useful information and take action in seconds.

31. Most APKs tested just work on Fire phone
Use the same familiar Android developer environment (Android Studio gradlesupport)
Fire phone uses DeviceDefaultThemes
Target any and all Amazon Devices (Kindle Fire, Fire TV, and Fire phone) using a single APK
Test your APK in minutes

32. http://developer.amazon.com/apps

37. http://developer.amazon.com/firephone

38. Download the following:
•Java Development Kit (JDK)
•Android SDK
•An Android IDE (Eclipse** or Android Studio)
•Fire Phone SDK Add-on

39. To download the add-on simply open the Android SDK Manager from a command line or from within Eclipse and do the following:
•Add the following user-defined site, in the Manage Add-on Sites dialog: https://s3.amazonaws.com/android-sdk-manager/redist/addon.xml
•Expand Android 4.2.2 (API 17) and click SDK Platform and Fire Phone SDK Add-on.

42. The quickest optimization you can make is to set the application Theme in your Android app’s AndroidManifest.xml file.
This updated Amazon theme will set app fonts, color palette, and skinned controls to match Fire phone’s design guidelines.
Simply set the android:themeargument to the application section of the Android Manifest to Theme.DeviceDefault.

43. The Fire Foundation Controls are included in the Dynamic Perspective SDK and give your app 2D controls designed and built for use with the device. These controls currently include SidePanel, HeaderNavigationBar, TabBar, ToolBar, and MediaController.
All of these controls can be implemented in three steps just as you would with any Android control.

45. Rich set of APIs and controls to help developers incorporate peek, tilt, and zoom capabilities within their apps while adding a sense of realistic depth and perspective. These controls work behind the scenes with Fire’s advanced camera and sensors to automatically adjust their appearance based on how your application is being viewed.
Euclid controls retain the name of the original base control, but with a "Z" prepended to the name. For example, a Button control becomes a ZButtoncontrol.

47. Widgets enhance the experience when viewing recently run apps in the carousel.
Notification counter display over the Widget.
List and Grid Views below the Widget allowing both texts and images. Users can take action on these views and open your app via an Android Intent. For example, clicking on a city name or image will open the maps app with the selected city.

50. Quickly identify printed web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products.
Simply press and hold the dedicated Firefly button to discover useful information and take action in seconds.

52. •DigitalEntity-if Firefly identifies the item, it creates a digital representation of the item called a digital entity.
•Facets-one aspect of the entity (BARCODE, BOOK, CALENDAR, EMAIL, MUSIC).
•Filters-Your plugin defines a set of filters that describes which facets your plugin is interested in.
•DigitalEntityUI-use to generate a Label and onClick() event for Firefly detail page

54. In this session, we covered the following:
•Amazon ecosystem of devices and apps
•Introduction to Fire phone
•Dynamic Perspective and Firefly
•Why build for Fire phone
•Developer promotions
•Getting started building for Fire phone

55. developer.amazon.com/firephone

56. http://bit.ly/awsevals
isbitski@amazon.com