Learn how broadcast media workflows with Elemental Cloud can provide ingest of heterogeneous video sources, fault tolerance across multiple Availability Zones, time synchronization of video streams, and sustained peak workloads in 24/7 applications.

1. Dirk Young – Senior Systems Engineer
JOURNEYS TO THE CLOUD
24/7 LIVE LINEAR VIDEO EXPERIENCES ON AWS

2. • Multiscreen content delivery demands
• How AWS enables live linear workflows
• Building advanced media workflows
• Amazon Video – real-time workflow implementation
• BBC – VOD and real-time workflow implementation
OVERVIEW
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3. DELIVERING MULTISCREEN CONTENT
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Displays
Devices
AWS acquired Elemental Technologies in October 2015
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4. MULTISCREEN – THE EXPONENTIAL CHALLENGE
TV…Tablet…Phone…Console…1000 Devices
Audio
Time Shift
Tracking
Watermark
Ad Splicing
DRM
Protocols
Bit Rates
Codecs
Resolutions
The future of video is an “elusive” target
-2.1%
2.1%
-6.8%
0.0%
56.3%
22.4%
60.0%
How Video Usage Changed Among Users:
Q2 2015 – Q2 2016
Source: Nielsen Q1 2016 Total Audience Report, nScreenMedia calculations
Video on a Smartphone
Video on a PC
Multimedia Device
Game Console
DVD-Blu-Ray
DVR-Timeshifted TV
Live TV
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5. LIVE IS MORE THAN LINEAR
LIVE CONTENT
Historically Dominated By Broadcasts
Record, Rewind, Start-over
Expected to always be included
ADVANCED FEATURES
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6. Trade capital expense
for variable expense
Pay for media you store
and process, as you go
Benefit from massive
economies of scale
Media focused storage and
compute solutions
Stop guessing capacity
Handle unpredictable and
bursty media needs
Increase speed and agility
Decrease time-to-market, test out
new approaches
Go global in minutes
Global availability
instantly, with no commit
CLOUD MEETS THE DEMANDS OF MULTISCREEN
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7. • Incoming streams come in many streaming types and are high bandwidth
• Maintain the reliable, robust viewing experience consumers expect
• Continued evolution of the consumer experience
• Unpredictable capacity requirements
ADVANCED 24/7 LIVE VIDEO DELIVERY CHALLENGES
Live Source Display Devices
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8. HIGHLY RELIABLE CONTENT INGEST
INGEST
Satellite, Fiber,
IP Network
SOURCE
LOAD BALANCER
CDN2
CDNX
Amazon
CloudFront
ELEMENTALCLOUDAWS REGION2
Direct
Connect
INGEST LOGIC
DISPLAY DEVICES
Redundant
Feeds
RDS S3
LOAD BALANCER
ELEMENTALCLOUDAWS REGION1
Direct
Connect
INGEST LOGIC
RDS S3
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9. • Broad range of content sources
 Same inputs as on-premises
• Fiber & Satellite & Internet sources
 No compromise contribution format support
• 4:2:2, high bitrate, advanced caption/metadata
• Reliable real-time video transfer
 Direct Connect for highest privacy and QoS
 Enable contribution over the public internet
HIGH AVAILABILITY, HIGH QUALITY INGEST OPTIONS
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10. LOAD BALANCER
CDN2
CDNX
Amazon
CloudFront
ELEMENTALCLOUDAWS REGION2
Direct
Connect
INGEST LOGIC
RELIABLE PROCESSING ENABLING ADVANCED EXPERIENCES
DISPLAY DEVICES
Redundant
Feeds
PROCESSSING
RDS S3
LOAD BALANCER
ELEMENTALCLOUDAWS REGION1
Direct
Connect
INGEST LOGIC
RDS S3
Satellite, Fiber,
IP Network
SOURCE
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11. • Content creation and delivery on-demand
 Same workflow and resiliency for events and 24/7 application
 Create channels on demand
• Scalable cloud storage
 Continuous content archiving
 Eliminate physical storage constraints
PAY AS YOU GO VIDEO PROCESSING AND STORAGE
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12. DELIVERY AND PLAYBACK
LOAD BALANCER
CDN2
CDNX
Amazon
CloudFront
ELEMENTALCLOUDAWS REGION2
Direct
Connect
INGEST LOGIC
DISPLAY DEVICES
Redundant
Feeds
RDS S3
LOAD BALANCER
ELEMENTALCLOUDAWS REGION1
Direct
Connect
INGEST LOGIC
RDS S3
Satellite, Fiber,
IP Network
SOURCE
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13. Satelliteand
Fiber Network
SOURCE
LOAD BALANCER
CDN2
CDNX
Amazon
CloudFront
ELEMENTALCLOUD
LOAD BALANCER
AWS REGION2
Direct
Connect
INGEST LOGIC
AWS REGION 1
Direct
Connect
INGEST LOGIC
ELEMENTALCLOUD
END-END AGILITY, SCALABILITY, RESILIENCY
OriginCache
DISPLAY DEVICES
Video
Player Video
Player
Redundant
Feeds
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14. Euan McLeod
AMAZON VIDEO LIVE STREAMING

15. CASE STUDY: AMAZON VIDEO LIVE STREAMING
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16. • Ad Hoc events
• Tentpole events
• 24/7 live linear
TYPE OF AMAZON VIDEO LIVE DELIVERY
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17. MACKLEMORE
LIVE
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18. 19

19. CNN News Source let us know that
they included the story in today’s
“Hollywood Minute,” which went out to
their 1,000+ affiliates.
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WALKTHROUGH / DEMO OF AMAZON VIDEO INTERFACE

20. Redundantfeeds
BROADCAST
CENTER
LOAD BALANCER
CDN2
CDNX
Amazon
CloudFront
ELEMENTALCLOUD
LOAD BALANCER
AWS REGION2
Direct
Connect
INGEST LOGIC
AWS REGION 1
Direct
Connect
INGEST LOGIC
ELEMENTALCLOUD
Amazon
Redshift
Amazon
SQS
Amazon
EC2
Amazon
SNS
OTHERAWSSERVICESUSED
Amazon
Route 53
AMAZON VIDEO SCHEDULED BROADCAST / EVENT WORKFLOW
OriginCache
DISPLAY DEVICES
Video
Player Video
Player
Key Server DRM License Server
Monitoring System
Optimization Services
(Origin/CDN Selection,,
Heuristics, Manifest)
BROADCAST
CENTER
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21. ADVANCED MONETIZATION
Recommendation ticker

22. BBC IPLAYER EVOLVING IN THE CLOUD

23. 2012

24. NEW SYSTEM WORKING WELL BUT WITH SOME LIMITATIONS

25. 2013

26. S3
AWS
Broadcast
Video Feed x 24
Video Chunker
30Mb/s HD
10Mb/s SD
Local
Storage
Broadcast Chain
80MB
chunks
~20s HD
~60s SD
NEW SYSTEM WORKING WELL BUT WITH SOME LIMITATIONS

27. 80MB chunks
SIMPLIFYING UPLOAD AND CONTENT CREATION 1

28. 80MB chunks
New file
SIMPLIFYING UPLOAD AND CONTENT CREATION 2

29. 80MB chunks
New file
SIMPLIFYING UPLOAD AND CONTENT CREATION 3

30. Transcode Service
S3
S3
Elemental PaaSFFmpeg
Broadcast
Video Feed x 24
Video
Chunker
Media Distribution Service
Time Addressable
Media Store
Playout
Event Feed
Live Ingest Logic
COMPLETE HIGH LEVEL WORKFLOW

31. 2014

32. S3
Elemental Live
Broadcast
Video Feed x 24
Video
Chunker
Packaging and
distribution
VOD chain…
LIVE VIDEO WORKFLOW

33. FROM LIVE TO VOD

34. Elemental Live
Broadcast
Video Feed x 24
Video
Chunker
Packaging and
distribution
S3
Media Distribution
Service
Playout
Event Feed
Live 2 VODLive Ingest Logic
COMPLETE LIVE HIGH LEVEL WORKFLOW

35. 2015

36. FLEXIBILITY AND EXTENSIBILITY ALLOWS ADDING NEW SERVICES

37. FLEXIBILITY AND EXTENSIBILITY ALLOWS ADDING NEW SERVICES

38. 2013
MORE THAN DOUBLED THE CONTENT IN IPLAYER
700% INCREASE IN HD CONTENT
REGIONAL NEWS AVAILABLE IN 30 MINS
CONTENTAVAILABILITY INCREASED FROM 7 DAYS TO 30
2014
LIVE STREAMS IN THE CLOUD
LIVE PROGRAMMES BECOME VOD IN 10 MINS
2015
ADD S4C AND BBC STORE
ADD RADIO WITH MORE THAN 60 STATIONS
2016
MOVED TO DASH PLAYBACK
BBC ELEMENTAL CLOUD HISTORY

39. • Large scale deployment of high quality video via the cloud is now
possible and is happening
• Cloud workflows can be engineered to be as resilient and reliable as
on-premises workflows
• Consumers expect a rich dynamic viewing experience that is best built
on AWS / Elemental
CONCLUSION
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