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How AWS helps kikin to capitalize on a huge opportunity <ul><li>Gerald Kropitz, CTO </li></ul>TM

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Problem: <ul><li>Web experiences are stuck in a search-centric rut </li></ul><ul><li>Browsers still dumb as nails despite 17+ years of development </li></ul><ul><li>Users intent is not being served </li></ul>

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Opportunity: a new navigation paradigm <ul><li>A personal browser that serves my specific interests </li></ul><ul><li>A content service to deliver rich, relevant content/commerce/services </li></ul><ul><li>Easy-to use navigation geared to consumption and not clicks </li></ul>

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Screenshot: in search

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Screenshot: everywhere

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Delivered by an innovative architecture Behavioral profile Privacy Controls Presentation API Ecosystem Social Graph Content Monetization Concept Analysis Semantic Index Content Integration Match

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... that comes with significant challenges <ul><li>Scale </li></ul><ul><li>Data explosion </li></ul><ul><li>Latency </li></ul><ul><li>Security / Integrity </li></ul><ul><li>Reliability: uptime 100% </li></ul>

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kikin’s AWS Setup Production: us-east, eu-west Query Query Query Query Directory Cloudfront CDN Smart client Front tier c1.medium S3 Analytics: us-east Query Query Query Hadoop Spot c1.xlarge Logs Backend tier High memory Intent Intent Intent ... Intent Index

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AWS highlights to date <ul><li>Cost efficiently process large amounts of data </li></ul><ul><li>Flexible scaling based on demand and evolving service </li></ul><ul><li>Continued geographic expansion of EC2 makes it easy for startups to go global </li></ul><ul><li>Higher reliability then owning your own hardware </li></ul>AWS has been a great supporter of kikin

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Thanks <ul><li>Gerald Kropitz </li></ul><ul><li>[email_address] </li></ul>