Introduction to Cloud Computing with Amazon Web Services

1. Introduction to Cloud Computing with
Amazon Web Services
July 2015
Chris Hampartsoumian
Technology Evangelist ASEAN

2. Agenda

3. Cloud computing transforms businesses

4. ?
…get into cloud computing?
How did Amazon…

5. 11 Regions
30 Availability Zones
53 Edge locations
AWS global infrastructure

6. Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as
part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not
endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

7. Startup Customers

8. Enterprise Customers

9. ASEAN Customers

10. Thai Customers

11. Increased agility has
become the #1 reason
businesses use the AWS cloud

12. Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes
Old World:
Infrastructure in Weeks
Everything changes with this kind of agility

13. A Culture of Innovation:
Experiment Often & Fail without Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0

14. A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth

15. AWS Provides Broad and Deep Services to
Support any Cloud Workload
Application Services
AWS Global Infrastructure
Networking
Deployment & Administration
StorageCompute StorageCompute Database

16. AWS Pace of Innovation
2008 2009 2010 2011 2012 2013 2014
82
61
48
24
159
280
516
New Service Announcements & Updates

17. Architected for Enterprise Security requirement
Certifications and accreditations for workloads
that matter
AWS CloudTrail - AWS API call logging for
governance & compliance
Stores data in S3, or archive
to Glacier
Log and review user
activity
MTCS Tier 3
Certification

18. #3 Moving to the cloud brings
considerable Cost Savings

19. Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)
Metered, Pay As You Go Model
Use only what you need,
using on-demand, reserved, spot or dedicated
Flexible
Capital Expense Model
High upfront capital cost,
high cost of ongoing support
Inflexible

20. Economies of scale allow AWS to continually lower costs
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

21. Perspective on Scaling
On average, AWS adds enough new
server capacity every day to
support Amazon’s global
infrastructure when it was a $7B
business

22. SingPost Uses AWS to Expands E-Commerce Business in
Just 3 Months While Reducing CAPEX by 50%

23. # 4 AWS brings the ability to scale your
platform elastically as your business
grows.

24. 150,000
people are hosted
on any given night

25. Total # Airbnb Guests

26. Total # Airbnb Guests

27. Total # EC2 Instances

28. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS

29. #5 AWS Cloud enables
Global Deployment in
minutes

30. Go Global in Minutes

31. An Expansive Ecosystem
Thousands consulting/systems integrator
and technology/ISV partners
1,900+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70M hours of
software per month

32. What Sets AWS Apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 30 availability zones, 53 edge locations
49 proactive price reductions to date
Thousands of SIs and ISVs; 1,900+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

33. Customer Use Cases:
Omise
Hotel Quickly
Netizen & SPI
AWS

34. After the break:
• Overview of Services
• Demos to get you started
AWS

35. Your First Week with Amazon AWS
Services Overview & Demos to get you started
July 2015
Chris Hampartsoumian
Technology Evangelist ASEAN

36. AWS Provides Broad and Deep Services to
Support any Cloud Workload
Application Services
AWS Global Infrastructure
Networking
Deployment & Administration
StorageCompute StorageCompute Database

37. Mobile
Push
Notifications
Mobile
Analytics
Cognito
Cognito
Sync
AWS Global Infrastructure
Your Applications
AWS Global Infrastructure11 Regions 30 Availability Zones 53 Edge Locations
Network
VPC
Direct
Connect
Route 53
API
Human Interaction
Support
Web Console
Interaction
Command Line
Libraries, SDK’s
Database
DynamoDBRDS ElastiCache
Deployment & Management
Elastic
Beanstalk
OpsWorks
Cloud
Formation
Code
Deploy
Code
Pipeline
Code
Commit
Security & Administration
CloudWatch Config
Cloud
Trail
IAM Directory KMS
Application
SQS SWF
App
Stream
Elastic
Transcoder
SES
Cloud
Search
SNS
Enterprise Applications
WorkSpaces WorkMail WorkDocs
Compute
EC2 ELB
Auto
Scaling
LambdaECS
Analytics
Kinesis
Data
Pipeline
RedShift EMR
Machine
Learning
Storage
EBS Glacier CloudFrontEFSS3

38. Choosing the Right Amazon EC2 Instance
• AWS utilizes Intel® Xeon® processors providing customers with
high performance and value.
• Instances types are optimized for different use cases & come in
multiple sizes. This allows you to optimally scale resources to your
workload requirements.
• Consider the following when choosing your instances: Core count,
Memory size, Storage size & type, Network performance, & CPU
technologies
• Hurry Up & Go Idle - A larger compute instance can save you time
and money, therefore paying more per hour for a shorter amount of
time can be less expensive.

39. c3.large
Instance family
Instance generation
Instance size

40. Get the Intel® Advantage
Intel’s latest 22nm Haswell microarchitecture on new C4 instances, with
custom Intel® Xeon® v3 processors, provides new features:
• Haswell microarchitecture has better branch prediction; efficient at
prefetching instructions and data; along with other improvements that
can boost existing applications’ performance by 30% or more
• P state and C state control provides the ability to individually tune
each cores performance and sleep states to improve application
performance
• Intel® AVX2.0 instructions can double the floating-point performance
for compute-intensive workloads over Intel® AVX, and provides
additional instructions useful for compression and encryption

41. Intel® Processor Technologies
• Intel® AVX – Get dramatically better performance for highly parallel
HPC workloads such as life science engineering, data mining, financial
analysis, or other technical computing applications. AVX also
enhances image, video, and audio processing.
• Intel® AES-NI – Enhance your security with these new encryption
instructions that reduce the performance penalty associated with
encrypting/decrypting data.
• Intel® Turbo Boost Technology – Get more computing power when
you need it with performance that adapts to spikes in your workload
with Intel® Turbo Boost Technology 2.0

42. EC2 Instances with Intel® Technologies

43. Step by step – Your First Instance
Region: ap-southeast-1

44. Region & Availability Zones Exist
Region: ap-southeast-1
Availability Zone: ap-southeast-1a Availability Zone: ap-southeast-1b

45. Use the Default VPC
Region: ap-southeast-1
Availability Zone: ap-southeast-1a Availability Zone: ap-southeast-1b

46. Region: ap-southeast-1
Availability Zone: ap-southeast-1a Availability Zone: ap-southeast-1b

47. Default Subnet’s Internet GW & Routing Table
Region: ap-southeast-1
Availability Zone: ap-southeast-1a Availability Zone: ap-southeast-1b
VPC subnet 172.31.0.0/20 VPC subnet 172.31.16.0/20

48. Create 3 x Instances
Region: ap-southeast-1
Availability Zone: ap-southeast-1a Availability Zone: ap-southeast-1b
VPC subnet 172.31.0.0/20 VPC subnet 172.31.16.0/20

49. Launch 3x EC2 Instances using the AWS Console

50. Edit Security Group, Terminate and Clone and Instance

51. Launch 3 x Instances with the AWS CLI

52. Terminate 7x instances using the console

53. Create an Instance Using the Python API

54. Attach an Elastic IP and Vertically Scale an Instance

55. Launch Marketplace Software

57. Create an RDS Cluster and an S3 Bucket
Region: ap-southeast-1
Availability Zone: ap-southeast-1a Availability Zone: ap-southeast-1b
VPC subnet 172.31.0.0/20 VPC subnet 172.31.16.0/20

58. Next steps …
• Sign up for an AWS account at
aws.amazon.com
• Take advantage of the Free Tier
• Start experimenting!
AWS

59. Expand Your Cloud Skills with AWS
Certification
aws.amazon.com/certificatio
n
Validate your proven
technical expertise with
the AWS platform and gain
recognition for your skills
Online videos and
labs
aws.amazon.com/training/
self-paced-labs
Start working with an AWS
service in minutes with
free online instructional
videos and labs
aws.amazon.com/training
Instructor-led courses
Learn how to design, deploy,
and operate highly available,
cost-effective, and secure
applications on AWS

60. Thank you!
@AWSCloudSEAsia
Chris Hampartsoumian
Technology Evangelist ASEAN