Salesforce is one of the most innovative enterprise software companies in the world, delivering 3 major releases a year with hundreds of features in each release. In this session, come learn how we enable thousands of engineers within Salesforce to utilize a flexible development environment to deliver these innovations to our customers faster. We show you how we enable engineers at Salesforce to test not only individual services they are developing but also large scale service integrations. Also learn how we can achieve setup of a representative production environment in minutes and teardown in seconds, using AWS.

1. Deliver Innovations Faster
Tyson Lutz – Sr. Director Internal Capacity Engineering
Varun Gupta – Director of Engineering
Vijaysenthil Veeriah – Lead Development Engineer

2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. What is Productivity?
Productivity

4. IoT
A Smarter World
Everyone and every thing is connected
Mainframe/
Terminal
Client/
Server
Cloud
Social
Mobile
Social
Cloud
AI
100K 10M
mobile phones
6B smart things
75B

5. The Age of the Customer
Connecting across industries
Assisted
Service
Actionable
Analytics
Unified
CommerceIntelligent
Communities
Predictive
Marketing
Smart
AppsCustomer
Engagement
Guided
Sales
Connected
Products

6. 3 Feature-Rich Releases Per year
Worlds Most Trusted Enterprise Cloud
12M
Visualforce Pages
6B
Lines of Apex Code
600M
API Calls/Day
323B
Q2 Transactions
4.3B
Transactions/Day
Trusted
Security
Always on
Availability
Performance
at Scale
Global
Data Centers
Enterprise
Compliance

7. Salesforce Ecosystem
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip
force.com
Heroku
Component
Exchange
Data Management
Platform
CRM Data
IoT & Social
Data
Platform
Applications
AppExchange
Predictive Analytics Machine &
Deep Learning
Natural Language
Processing

8. Our Story
Productivity Ahead

9. Motivation
The queue was long

10. Limited Resources?
Plenty of resources

11. Key Challenges
Underutilization
Sharing/Changing
Getting to a good state
Manual processes

12. What did our developers want?
?

13. What did our developers want?
Enhance Productivity

14. Mission – Self-Service Environment Platform
Empowerment

15. Automate
Provision
Build
Deploy

16. Year 2013
Proving a Concept
Productivity Ahead

17. Hardest Service First
Most Used
Most Complicated
Most Functionality

18. Production Replicas
Start Small
Use production profiles

19. Product Delivered
Simple Service

20. Lessons Learned
Don’t repeat static steps
Free up unused resources
Focus on core components

21. Year 2014
Initial Launch
Productivity Ahead

22. Deployment Service
Pre-Deployment

23. Product Delivered
Deploy management is key

24. Proactive Resource Cleanup
Clean up resources fast

25. Product Delivered
Expiration dates are key

26. Launch Day!
Limited user set
Single template
Resource cleanup

27. Achievements
Productivity
Spawn
times down
to 30mins
Unused
resources
reclaimed

28. Lessons Learned
Health mediated recovery
Data persistence
One size does not fit all
Integration is key

29. Year 2015
Transitioning to a Platform
Productivity Ahead

30. REST API Platform
Easy integration
Easy management

31. Persistence
Gold Environments
Data disks saved as snapshots

32. Error Handling
Auto retries
Customized retry paths
Throttling and exponential back
offs

33. Product Delivered
REST API was key

34. Achievements
Adoption
2014
10k hours
Per month
2016
500k hours
Per month

35. Achievements
Decline in failure rate to 3%
Quick turnaround on customized
template
10+ Data persistence
environments

36. Lessons Learned
It is easy to parallelize
Pool certain resources
Simple might not cut it

37. Year 2016
Scaling for Growth
Productivity Ahead

38. Re-Architecting for Growth
Capacity
Service based Architecture

39. Expansion
Staggered deploys
Increased capacity
Expanded feature set

40. User Management
Granular access
Special access for large
environments

41. Pooling Resources
Stocking scarce resources
Pre-Creating time consuming
resources

42. Product Delivered
Micro-services architecture

43. What’s in our
Future?
Productivity Ahead

44. Future
Predict high traffic situations
Customization on demand
Individualized usage metrics

45. Camp
Takeaway
Productivity Ahead

46. Take Away
Know your customer
Self Service
Resources are not unlimited
Health Mediated Services
Track your adoption rate
What did we learn?

47. Remember to complete your evaluations!