3. VARIABLE
EXPENSE
Replace capital
expenditure with variable
expense
ECONOMIES
OF SCALE
Lower variable expense
than companies can
achieve themselves
ELASTIC
CAPACITY
No need to guess
capacity requirements
and over-provision
SPEED AND
AGILITY
Infrastructure in minutes
not weeks
FOCUS ON
BUSINESS
No undifferentiated
heavy IT lifting
INCREASE
INNOVATION
Lower the cost of
experimentation