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AWSSummit2013
Navigating the Cloud
AWS Summit, June 25th
Adam Selipsky, Vice-President, AWS
Networking Reception and Partner Expo
Breakout Tracks
9:00 - 11:00
Lunch and Partner Expo12:00 - 13:30
13:30 - 17:30
17:30 - 19:00
Bill Murray, General Manager, Security, AWS11:00 - 12:00
Gold Sponsors
Silver Sponsors
Visit our Partner & Solution Expo
Announcing: AWS French User Group
#awssummit
Join the Conversation
AWSSummit2013
Innovation Powered by the AWS Cloud
Adam Selipsky
Vice-President, AWS
7YearsYoung
Amazon S3 launched: March 14th 2006
Broad&DeepServicestoSupportVirtuallyAnyCloudWorkload
Compute Networking
Storage &
CDN
Database App Services Management
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct Connect
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS Premium
Support
AWS Professional
Services
AWS
Training
2007 2008 2009 2010 2011 2012
159
82
61
48
24
9
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direct Connect
AWS GovCloud (US)
Including:
Amazon SNS
Amazon CloudFront
Amazon Route 53
S3 Bucket Policies
RDS Multi-AZ Support
RDS Reserved Databases
AWS Import/Export
Including:
Amazon RDS
Amazon VPC
Amazon EMR
EC2 Auto Scaling
Including:
6 new Direct Connect Sites
DynamoDB
RDS in VPC
AWS Trusted Advisor
CloudFormation in VPC
AWS Storage Gateway
Amazon Glacier
Cost Allocation Tagging
CloudFront Live Streaming
Amazon CloudSearch
AWS Marketplace
Red Hat Reserved Instances
New EC2 Instance Types
Multi-AZ Oracle RDS
RDS SQL Server
EC2 RI Marketplace
AWSServiceLaunches&
FeatureUpdates
January February March
21
18
14
Including:
AWS Management Console Tablet
and Mobile Support
Elastic Transcoder
Price reduction for Amazon EC2,
global expansion of M3 Standard
Instances, and reduced data transfer
pricing.
Including:
Amazon Redshift Available to All
Customers
AWS OpsWorks
IAM Role and Auto Scaling Support
for Amazon CloudWatch Monitoring
Scripts for Linux
Amazon SQS and SNS Announce
Lower Prices and Expanded Free
Tiers - 50% price drop for SQS
Including:
New Lower Pricing for Amazon EC2
Reserved Instances
AWS Free Usage Tier Now Includes
Amazon ElastiCache
Amazon DynamoDB Reduces Prices
AWS Elastic Beanstalk for Node.js
Amazon RDS now supports 3TB and
30,000 Provisioned IOPS per database
instance
Announcing EBS-Optimized Support
for Additional Instance Types
53AWSServiceLaunches&Feature
Updatesthisyear
AWSGlobalInfrastructure
9 regions
25 availability zones
38 edge locations
$5.2B retail
business
7,800
employees
A whole lot of
servers
2003
2012
Every day,
AWS adds
enough server
capacity to
power this
$5B enterprise
$5.2B retail
business
7,800
employees
A whole lot of
servers
2003
HundredsofThousandsofCustomersin190Countries
Free steak
campaign
Facebook
page
Mars
exploration ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial
markets analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
Facebook
app
Consumer
social app
EveryImaginableUseCase
ComprehensiveSecurityCapabilitiestoSupportVirtually
AnyWorkload
VPC
Direct connect
Dedicated instances
Identity & Access Management
S3 Encryption
Security groups for EC2 and VPC
Network ACL
Multi-Factor Authentication
CloudHSM
RDS Oracle transparent encryption
Certifications&AccreditationsforWorkloadsthatMatter
“Amazon Virtual Private
Cloud offers an additional
level of security and an
ability to integrate with
other aspects of our
infrastructure.”
Dr. Michael Miller,
Head of HPC for R&D
35 Price
Reductions
Since 2006
The AWS Price Reduction Philosophy
Ecosystem
Global Footprint
New Features
New ServicesInfrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
AWS Trusted Advisor
Cost optimizations
Security & Availability checks
Performance
recommendations
329,000
recommendations
$22M
in annualized
savings
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
Obsessed with Helping Customers Save Money
ThrivingPartnerEcosystem
Consulting Partners Technology Partners
AWSMarketplace:BuySoftwarePre-ConfiguredtoRunonAWS
Growth since Jan 1, 2013
25 categories
778 product listings
Active customers
Usage per customer
102%
53%
Whyarecustomers
adoptingcloudcomputing?
1. TradeCapitalExpenseforVariableExpense
On-Premises
$0 to get started
Pay as you go
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
Average of 400
servers replaced
per customer
2.LowerVariableExpenseThanCompaniesCanDoThemselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
70% lower 5 year TCO per app
AWS
On-
premises
$3.01M
$0.90M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
$3M reduction in
hosting costs
3.YouDon’tNeedtoGuessCapacity
Self Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic
The Cloud
4.DramaticallyIncreaseSpeed&Agility
Old World: Infrastructure in Weeks
4.DramaticallyIncreaseSpeed&Agility
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
“We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy went from
weeks to hours.”
Source: IDC Whitepaper, sponsored by Amazon,
“The Business Value of Amazon Web Services
Accelerates Over Time.” July 2012
Overall
Deployment
Integration
Testing
Development
0
100%
200%
300%
400%
500%
600%
ImprovedEfficiency
Comparison of developer efficiency
with AWS and in-house alternatives
5X
Faster
IncreaseInnovationWhenExperimentationIsFastandLowRisk
Old world: AWS:
Experiment infrequently
Failure is expensive
Less innovation
Near $0
Experiment often
Fail quickly at a low cost
More innovation
Thierry de Vallois
Director of Technology
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Sujets de la présentation
Faciliter la connaissance par le grand public de nos projets ferroviaires grâce
à la cartographie
Réaliser ponctuellement un grand nombre de calculs à un coût accessible
dans un temps raisonnable
Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
La naissance
du projet
Chapitre 1
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Une idée chemine au sein de nos équipes
Une mission de RFF
nFaciliter l’accès aux propositions de tracés d’un grand projet ferroviaire aux différentes étapes de la
consultation
Une cible
nLe Grand Public
Les contributeurs internes
nL’équipe métier en charge du projet
nLe géomaticien régional
nL’équipe SI en charge de l’offre cartographique
nL’équipe SI en charge de l’innovation
Des échanges à l’origine d’une idée
nOffrir sur le site internet du projet la possibilité
de naviguer dans nos données cartographiques
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
La déclinaison du besoin
Les données à présenter
nLes données décrivant l’environnement :
⎯carte de la France entière : routes et photos
nLes données RFF
⎯Le réseau existant
⎯Le projet : tracés, photos aériennes le long du tracé
Les fonctions à offrir
nSe localiser
nSe déplacer sur la carte
nZoomer
nAfficher, masquer des données
Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
D’une idée
à
Un service
Chapitre 2
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Une proposition d’expérimentation
L’équipe innovation SI propose l’essai du Cloud
Le service de fourniture de données d’arrière-
plan
Offre de services BingMap
Le service de recherche d’une localisation Offre de services BingMap
Le service de fourniture des données RFF de
type vecteur
Offre IAAS de AWS supportant une solution ARCGIS SERVER de l’éditeur ESRI
Le service de fourniture des données RFF de
type image
Offre de stockage d’AWS
Le service de restitution à l’utilisateur final Solution 1 : Développement sur la base du client javascript de la société ESRI
Solution 2 (retenue): Développement sur la base du client javascript de la société Microsoft
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Convaincre en interne pour lancer le projet
Le DSI
Le RSSI L’architecte
Le responsable de la production
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Des exigences inhabituelles
Le public
nLes internautes et non des utilisateurs identifiés de notre SI
disponibilité
nLe service fonctionne en mode 24h/24 et 7j/7
nUne sensibilité très forte dans la semaine qui suit la publication de nouvelles données
La sollicitation
nLa capacité à absorber de forts pics de charge sur de courtes périodes
L’ergonomie
nIntuitive et fluide (similaire à notre expérience sur Internet)
Le déploiement
nLa capacité de déployer rapidement le service pour tous les projets RFF qui en ont besoin
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Situation deux ans après l’expérimentation
LES SITES EN PRODUCTION
nNotre site institutionnel
nUn site projet
LES SITES PREVUS
nMise en production d’un site projet pour juillet 2013 avec orthophotos
nDéploiement d’une carte interactive analogue sur 7 autres sites de grands projets d’ici fin 2013
Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Développement
en cours
d’un nouvel
usage
Chapitre 3
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Besoins de capacités de calculs
Le problème
nEffectuer un calcul d’itinéraire sur le réseau ferré pour tous les trains prévus sur un an environ
4 fois par an
Les dimensions du problèmes
nConnaître le descriptif de l’infrastructure ferroviaire et ses évolutions jour par jour sur la
période de calcul
nEffectuer environ 6 000 000 de calculs d’itinéraires
/ Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
Plus vite, sans investir
Le recours au Cloud :
nLa disponibilité de n serveurs pour distribuer les calculs
nUn coût fonction juste du temps de calcul
nPas d’investissements pour une infrastructure temporaire
Situation des résultats obtenus :
n12 heures sur 10 serveurs au lieu de 4 jours sur un seul
nUne facture de 100 $ pour 6 000 000 de calculs
Retour d’expérience :
nAdapter non seulement sa gestion de production informatique, mais aussi ses techniques de
développement
Utilisations du Cloud Computing dans le cadre du Réseau Ferré National
A bientôt
Sur nos lignes
/ Titre de la présentation
Merci!
5. StopSpendingMoneyonUndifferentiatedHeavyLifting
buy and install new hardware
set up and configure new software
build new data centers
so you don’t have to...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
We take care of...
6.GoGlobalinMinutes
TheBenefitsofCloudComputing
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
✔
Pierre-Alexandre Stanislas
Chief Technology Officer
Présenta)on	
  de	
  Millésima
• Négociant	
  en	
  vin	
  fondé	
  en	
  1983,	
  basé	
  à	
  Bordeaux
• 2	
  500	
  000	
  bouteilles	
  en	
  stock
• 70	
  000	
  clients	
  par)culiers	
  livrés	
  dans	
  120	
  pays
• CA	
  40	
  M€
• Mul)canal
• Panier	
  moyen	
  de	
  2000€
• Premier	
  site	
  e-­‐commerce	
  en	
  1999
Oops!	
  	
  My	
  Mistake...
• Lancement	
  d'un	
  site	
  Magento	
  USA	
  fin	
  2009
• DIY
• Trés	
  bon	
  ROI
• Rm	
  -­‐rf	
  /
• Get	
  a	
  team
Let's	
  get	
  serious
• Bascule	
  de	
  nos	
  14	
  sites	
  sous	
  Magento	
  début	
  2010
• Hébergeur	
  physique	
  "spécialisé"
• Contrat	
  de	
  3	
  ans
• Catastrophe:	
  Don't	
  get	
  Married	
  in	
  Vegas!
Efficiency
• Hébergeur	
  de	
  renommée	
  interna)onale
• Trés	
  gros	
  Hardware	
  &	
  equipes	
  qualifiées
• Tenta)ve	
  de	
  Hack	
  et	
  choix	
  Cornélien!
• Toujours	
  pas	
  adapté	
  à	
  nos	
  besoins
Test	
  and	
  Learn
• Début	
  2012	
  le	
  web	
  fait	
  60%	
  du	
  CA	
  et	
  80%	
  des	
  nouveaux	
  clients
• Et	
  le	
  Cloud?	
  Pourquoi	
  pas	
  mes	
  lequel?
• Test	
  de	
  2	
  "grands"	
  Cloud
• Test	
  de	
  l'infogérance
• And	
  the	
  Winners	
  are...
AWS	
  +	
  eNovance
• Scalabilité	
  :	
  Hardware	
  à	
  la	
  demande
• Préproduc)on	
  ===	
  Produc)on
• Facture	
  plus	
  légère
• Support	
  devops	
  24/7	
  en	
  Français
• Plus	
  de	
  sueurs	
  froide	
  aux	
  annonces	
  du	
  Marke)ng	
  
• Don’t	
  Worry	
  be	
  Happy!
Merci!
AWSAdoptioninthe
Enterprise
EnterprisesareAdoptingAWStoAchievetheBenefitsof
theCloud
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
TheBenefitsOfTheCloudAreOnlyPossibleINTHE
CLOUD
“Private”
Cloud x x x xx x
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
Forrester Foresights Survey
Data , Q3 2012
Self-service
Portals
24%
Resource
Automation
27%
Resource
Tracking
29%
Cost
Chargeback
14%
CustomersareStrugglingtoDeliveronPromisesofthe
“PrivateCloud”Vendors
Have you implemented
these cloud features?
ManyEnterprisesWorrythatThesearetheOnlyTwo
Choices
Build a
“private” cloud
Rip and replace
with AWS
#1 #2
The Good News is that the Cloud isn’t an ‘All or
Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Seamless
Integration
Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-
Premise Apps
Your Cloud
Apps
Integrating AWS with Your Existing On-Premises
Infrastructure
Corporate
Data Centers
Schneider Electric Delivers Apps Globally with AWS
OurEcosystemAllowsYoutoUseYourExisting
ManagementTools
Single Pane of
Glass
On-Premises
Datacenters
Management Tool
Partners
How Enterprises Are Using AWS
Strategy1:CloudforDevelopment&TestEnvironments
SAP
Reduced deployment time
from weeks to days
Oracle Enterprise
Applications
Reduced dev & test
environment costs
SAP
70% reduction in
operational costs
Strategy2:BuildNewAppsfortheCloud
Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to run
Distributed architectures
for high availability
Easier to manage
Financial record
archiving
Canal+ Runs Key Customer Apps on AWS
Le Grand Journal iPad App
Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
...
Corporate
Data Centers
App 1
App 2
App N
Strategy4:NewAppsPoweredbyBothCloud&On-
PremisesResources
AWS serves up
application content
& data
Integration back to
Samsung data
centers for financial
transactions
Corporate
Data Centers
Hybrid
App
Le Figaro Powers its iOS & Android Apps with AWS
Strategy5:MigrateExistingEnterpriseAppstotheCloud
1/3 of servers
migrated to AWS
Customer payments,
content delivery & web sites
1 - 1.5M GBP
saved in last 2 years
Expects to save additional 3M GBP in the
next 3 years as they move to 75% AWS
App
Corporate Data Centers
Sean Burke
Chief Technology Officer
Profile 2012
World leader in building materials
Major player in the cement, aggregates and concrete
industries
We contribute to the construction of cities throughout the
world with innovative solutions, providing cities with more
housing, and make them more compact, more durable,
more beautiful and better connected
Operating in 64 countries
65,000 employees
€15.8 billion of annual sales
1,570 production sites
Listed on the Paris Stock Exchange
74
Presentation name or chapter Date |
A well-balanced geographical portfolio
75
North America
€3,375m 8,821
Latin America
€961m 2,609
Middle East and Africa
€4,283m 19,644
Western Europe
€3,181m 11,448
Central and Eastern Europe
€1,270m 7,041
Asia
€2,746m 14,774
Annual sales Employees
|Building Better Cities| |May 2013|
Our markets
76
HOUSING
ROADS
RAILWAYS
BRIDGES
INFRASTRUCTURE
PRIVATE/PUBLIC
BUILDINGS
On all these markets, we provide innovative and environmentally-
friendly solutions.
§The State of Global Economy
§Long Term Stagnation in the Developed World
§Rapid Growth in the Developing World (BRICs, etc)
§Lafarge’s Financial Position
§High Level of Indebtedness post ORASCOM in 2008 ( €17 bn in 2008)
§Share Price Collapse and down grading to “Junk” status
Economic Context
Architectural Context
Technology Debt
§Hardware…..Long term under-investment
§Software….Too many legacy versions in production
Lack of consistent architecture
§Data Centres…. Too many
§Software…. Too much
Lack of business confidence
§Failure of services during critical business periods
Strategic Directions
§Consolidate and decommission where we can ( Create critical mass )
§Lease don’t buy (CAPEX to OPEX)
§Move to the cloud ( Pay for use )
§Partner ( Share risk )
79
CTO Vision Simplified
Physical Infrastructure
(Data Centres, Networks)
Logical Infrastructure
(Middleware, Identity and Access Management, DB’s)
Application Bricks
Security
Governance
CTO Vision
Security
Governance
Physical Infrastructure
Middleware ( OS’s, DB’s, etc)
Identity Management and Access Rights Management Service
( Employee Provisioning )
Employee
ID
In House DCPublic Cloud
Private
( On / Off Premise)
ERP
(Test)
ERP
(Dev)
ERP
(Prod)
HRIS
Email
Social
Net-
working
Content
Manage-
ment
CRM Internet,
Intranet
(Portals,
etc)
Consistent Management Tools
Consistent User Experience
Lafarge’s AWS Experience
§Initiative driven by:
§ stability problems created by ageing hardware platforms
§ lack of bandwidth during the DC consolidation
§Group Institutional Sites migrated during 2010 and 2011
§ ROI under 3 months
§ Mirroring in place for key sites
§Group Internet Sites migrated during 2012
§ ROI under 12 months
§ Permanent VPN in place betz
§Circa 50 VMs in production
§Key Success Factors
§ Partnership and technical support from Edifixio
§ Clarity of Roles and Responsibilities
§Future Plans
§ Platform modernisation with migration from Websphere to Drupal
82
Thank You!
83
Strategy6:All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications
~70 billion events per day
At peak consumes 1/3 of US
Internet bandwidth
Whathavewebeen
workingon?
ComputeServices
Amazon
EC2
Auto
Scaling
Amazon Elastic
Load Balancing
Actual
EC2
Linux
Windows
Hi I/O instances
Reserved Instance
Marketplace
Next gen standard
instances
EC2
EC2
EC2
EC2 A
EC2 B
EC2 C
Elastic load
balancer
TotalAmazonElasticMapReduce(EMR)Clusters
LaunchedbyCustomers
0
1,500,000
3,000,000
4,500,000
6,000,000
5/22/2010
7/3/2010
8/14/2010
9/25/2010
11/6/2010
12/18/2010
1/29/2011
3/12/2011
4/23/2011
6/4/2011
7/16/2011
8/27/2011
10/8/2011
11/19/2011
12/31/2011
2/11/2012
3/24/2012
5/5/2012
6/16/2012
7/28/2012
9/8/2012
10/20/2012
12/01/2012
1/12/2013
2/23/2013
4/6/2013
5.5 M clusters
launched since May 2010
Amazon VPC
EC2 EC2
EC2EC2
Amazon Route 53
Availability
Zone B
Availability
Zone A
AWS Direct Connect
Los Angeles
Singapore
Japan
London
Sao Paolo
New York
Sydney
AWSNetworkingServices
Amazon S3 AWS Storage Gateway Amazon EBS
images
videos
files
binaries
snapshots
S3
EC2
EBS
Your datacenter
compute
storage
Provisioned
IOPS
images
videos
files
binaries
snapshots
Amazon Glacier
StorageServices
Easily archive files from on-
premises or directly from
Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, just like Amazon S3Amazon Glacier
images
videos
files
binaries
snapshots
S3
NAS
AmazonGlacier
Q4 2006
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q2 2009
Q3 2009
Q4 2009
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Q1 2013
1,100,000 Million
peak requests/sec
AmazonS3:Over2TrillionTotalObjects
DatabaseServices
Amazon
DynamoDB
Amazon
RDS
AWS
ElastiCache
NoSQLSQL
MySQL
Oracle
MS SQL Server
0 0 0 0 0 0 0
IOPS
0 0 0 0 0 0 0
IOPS
EC2web
server
memcached
cluster
database
Amazon
RedShift
BI
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S3
Node
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Node
Data warehouse as a service
Scale from hundreds of gigabytes to
a petabyte or more
Use your existing SQL-based tools
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Node Node
Node
Node
Standard
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JDBC/ODBC
AmazonRedShift
Amazon
CloudFront
Amazon
CloudSearch
Amazon
SES
Amazon
Simple Workflow
Amazon
SQS
Amazon
SNS
HTTP
Email
SMS
A
B
C
D
E
F
Amazon Elastic
MapReduce
AWSApplicationServices
AWS Management
Console
Amazon
CloudWatch
AWS
IAM
EC2 EBS
RDS ELB
Users
Roles
Access
Permissions
AWS Elastic
Beanstalk
AWS
CloudFormation
Java
PHP
Python
.NET
Ruby
Web App
SharePoint
SAP
Deployment&Administration
Integrated application management solution for ops-
minded developers and IT admins
Model, control and automate applications of nearly any
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Management Console, SDKs, or CLI
No additional cost
AWSOpsWorks
AWSCloudHSM
Dedicated access to HSM
appliances managed &
monitored by AWS, but you
control the keys
Increase performance for
applications that use HSMs for
key storage or encryption
Comply with stringent regulatory
and contractual requirements for
key protection
EC2 Instance
AWS CloudHSM
AWS CloudHSM
Howtochooseacloudvendor
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Innovation Powered by the AWS Cloud
Bill Murray
General Manager, Security, AWS
CloudSecurityis:
•Universal
•Visible
•Auditable
•Transparent
•Shared
•Familiar
UniversalCloudSecurity
Every Customer Has Access to the Same Security Capabilities, and
Gets to Choose What’s Right for Their Business
•Governments
•Financial Sector
•Pharmaceuticals
•Entertainment
•Start-Ups
•Social Media
•Home Users
AWS allows you to see your entire infrastructure at the click of a
mouse. Can you map your current network?
VisibleCloudSecurity
This
Or
This?
AuditableCloudSecurity
How do you know AWS is right for your business?
3rd Party Audits
•Independent auditors
Artifacts
•Plans, Policies and Procedures
Logs
•Obtained
•Retained
•Analyzed
TransparentCloudSecurity
Choose the audit/certification that’s right for you:
•ISO-27001
•SOC-1, SOC-2
•FedRAMP
•PCI
Control Objective 1: Security Organization
•Who we are
•Proper control & access within the organization
Control Objective 2: Amazon User Access
•How we vet our staff
•Minimization of access
Security&ComplianceControlObjectives
Control Objective 3: Logical Security
•Our staff start with no systems access
•Need-based access grants
•Rigorous systems separation
•Systems access grants regularly re-evaluated & automatically revoked
Security&ComplianceControlObjectives
Control Objective 4: Secure Data Handling
•Storage media destroyed before being permitted outside our datacenters
•Media destruction consistent with US Dept. of Defense Directive 5220.22
Control Objective 5: Physical Security and Environmental Safeguards
•Keeping our facilities safe
•Maintaining the physical operating parameters of our datacenters
Security&ComplianceControlObjectives
Control Objective 6: Change Management
•Continuous Operation
Control Objective 7: Data Integrity, Availability and Redundancy
•Ensuring your data remains safe, intact & available
Control Objective 8: Incident Handling
•Processes & procedures for mitigating and managing potential issues
Security&ComplianceControlObjectives
•Let AWS do the heavy lifting
•This is what we do – and we do it all the time
•As the AWS customer you can focus on your business and not be distracted by the muck
SharedResponsibility
AWS
•Facilities
•Physical Security
•Physical Infrastructure
•Network Infrastructure
•Virtualization Infrastructure
Customer
•Choice of Guest OS
•Application Configuration Options
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•Security Groups
•Network ACLs
•Large non-descript facilities
•Robust perimeter controls
•2 factor authentication for entry
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•All access is logged and reviewed
PhysicalSecurity
Asia%Pacific%(Sydney)%
PhysicalSecurity
DistributedRegions–MultipleAvailabilityZones
NetworkSecurity
•DDoS attacks defended at the border
•Man in the Middle attacks
•SSL endpoints
•IP Spoofing prohibited
•Port scanning prohibited
•Packet Sniffing prevented
AmazonEC2Security
Host operating system
•Individual SSH keyed logins via bastion host for AWS admins
•All accesses logged and audited
Guest operating system
•Customer controlled at root level
•AWS admins cannot log in
•Customer-generated keypairs
Stateful firewall
•Mandatory inbound firewall, default deny mode
Signed API calls
•Require X.509 certificate or customer’s secret AWS key
AmazonVirtualPrivateCloud(VPC)
•Create a logically isolated environment in Amazon’s highly scalable infrastructure
•Specify your private IP address range into one or more public or private subnets
•Control inbound and outbound access to and from individual subnets using
stateless Network Access Control Lists
•Protect your Instances with stateful filters for inbound and outbound traffic using
Security Groups
•Bridge your VPC and your onsite IT infrastructure with an industry standard
encrypted VPN connection and/or AWS Direct Connect
AmazonVirtualPrivateCloud(VPC)
Customer’s*
Network*
Amazon*
Web*Services*
Cloud*
Secure&VPN&Connec-on&
over&the&Internet&
Subnets(
Customer’s*isolated*
AWS*resources*
Amazon VPC Architecture
Router(
VPN(Gateway(
!Internet!
NAT(
AWS&Direct&Connect&–&
Dedicated&Path/Bandwidth&
AmazonVPC-DedicatedInstances
•Option to ensure physical hosts are not shared with other customers
•$10/hr flat fee per Region + small hourly charge
•Can identify specific Instances as dedicated
•Optionally configure entire VPC as dedicated
Customers have requirements that require them to use specific encryption key
management procedures not previously possible on AWS
•Requirements are based on contractual or regulatory mandates for keeping encryption
keys stored in a specific manner or with specific access controls
•Good key management is critical
Customers want to run applications and store data in AWS but previously had to
retain keys in HSMs in on-premises datacenters
•Applications may slow down due to network latency
•Requires several DCs to provide high availability, disaster recovery and durability of keys
CustomerChallenge: Encryption
•AWS offers several data protection mechanisms including access control,
encryption, etc.
•AWS CloudHSM complements existing AWS data protection and encryption
solutions
•With AWS CloudHSM customers can:
•Encrypt data inside AWS
•Store keys in AWS within a Hardware Security Module
•Decide how to encrypt data – the AWS CloudHSM implements cryptographic functions
and key storage for customer applications
•Use third party validated hardware for key storage
AWSDataProtectionSolutions
WhatisAWSCloudHSM?
•Customers receive dedicated access to HSM appliances
•HSMs are physically located in AWS datacenters – in close network
proximity to Amazon EC2 instances
•Physically managed and monitored by AWS, but customers control their
own keys
•HSMs are inside customer’s VPC – dedicated to the customer and isolated
from the rest of the network
AWS CloudHSM
AWSCloudHSMServiceHighlights
•Secure Key Storage – customers retain control of their own keys and
cryptographic operations on the HSM
•Contractual and Regulatory Compliance – helps customers comply with the
most stringent regulatory and contractual requirements for key protection
•Reliable and Durable Key Storage – AWS CloudHSMs are located in multiple
Availability Zones and Regions to help customers build highly available
applications that require secure key storage
•Simple and Secure Connectivity – AWS CloudHSMs are in the customer’s VPC
•Better Application Performance – reduce network latency and increase the
performance of AWS applications that use HSMs
AWSDeploymentModels
Logical Server and
Application Isolation
Granular Information
Access Policy
Logical Network
Isolation
Physical server
Isolation
Government Only
Physical Network and
Facility Isolation
ITAR Compliant
(US Persons Only)
Sample Workloads
Commercial Cloud ü ü Public facing apps. Web
sites, Dev test etc.
Virtual Private Cloud
(VPC)
ü ü ü ü Data Center extension, TIC
environment, email,
FISMA low and Moderate
AWS GovCloud (US) ü ü ü ü ü ü US Persons Compliant and
Government Specific Apps.
Everything You Do Now Can Be Done in the Cloud
•Intrusion Detection
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FamiliarCloudSecurity
AWSSecurityResources
•http://aws.amazon.com/security/
•Security Whitepaper
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•Feedback is welcome
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AWS Summit Paris - Keynote Slides

  • 2. AWS Summit, June 25th Adam Selipsky, Vice-President, AWS Networking Reception and Partner Expo Breakout Tracks 9:00 - 11:00 Lunch and Partner Expo12:00 - 13:30 13:30 - 17:30 17:30 - 19:00 Bill Murray, General Manager, Security, AWS11:00 - 12:00
  • 3. Gold Sponsors Silver Sponsors Visit our Partner & Solution Expo
  • 6. AWSSummit2013 Innovation Powered by the AWS Cloud Adam Selipsky Vice-President, AWS
  • 8. Broad&DeepServicestoSupportVirtuallyAnyCloudWorkload Compute Networking Storage & CDN Database App Services Management Amazon EC2 Amazon EMR Amazon ELB Amazon Route 53 Amazon VPC AWS Direct Connect Amazon S3 Amazon Glacier Amazon EBS AWS Import/Exp Amazon RDS Amazon DynamoDB Amazon Elasticache Amazon RedShift Amazon CloudSearch Amazon SWF Amazon SQS Amazon SNS Amazon SES Amazon Elastic Transcoder AWS IAM Amazon CloudWatch AWS Elastic Beanstalk AWS Cloudformation AWS Data Pipeline AWS OpsWorks AWS CloudHSM AWS Trusted Advisor AWS Marketplace AWS Premium Support AWS Professional Services AWS Training
  • 9. 2007 2008 2009 2010 2011 2012 159 82 61 48 24 9 Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) AWS CloudFormation Amazon RDS for Oracle AWS Direct Connect AWS GovCloud (US) Including: Amazon SNS Amazon CloudFront Amazon Route 53 S3 Bucket Policies RDS Multi-AZ Support RDS Reserved Databases AWS Import/Export Including: Amazon RDS Amazon VPC Amazon EMR EC2 Auto Scaling Including: 6 new Direct Connect Sites DynamoDB RDS in VPC AWS Trusted Advisor CloudFormation in VPC AWS Storage Gateway Amazon Glacier Cost Allocation Tagging CloudFront Live Streaming Amazon CloudSearch AWS Marketplace Red Hat Reserved Instances New EC2 Instance Types Multi-AZ Oracle RDS RDS SQL Server EC2 RI Marketplace AWSServiceLaunches& FeatureUpdates
  • 10. January February March 21 18 14 Including: AWS Management Console Tablet and Mobile Support Elastic Transcoder Price reduction for Amazon EC2, global expansion of M3 Standard Instances, and reduced data transfer pricing. Including: Amazon Redshift Available to All Customers AWS OpsWorks IAM Role and Auto Scaling Support for Amazon CloudWatch Monitoring Scripts for Linux Amazon SQS and SNS Announce Lower Prices and Expanded Free Tiers - 50% price drop for SQS Including: New Lower Pricing for Amazon EC2 Reserved Instances AWS Free Usage Tier Now Includes Amazon ElastiCache Amazon DynamoDB Reduces Prices AWS Elastic Beanstalk for Node.js Amazon RDS now supports 3TB and 30,000 Provisioned IOPS per database instance Announcing EBS-Optimized Support for Additional Instance Types 53AWSServiceLaunches&Feature Updatesthisyear
  • 13. 2012 Every day, AWS adds enough server capacity to power this $5B enterprise $5.2B retail business 7,800 employees A whole lot of servers 2003
  • 15. Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app EveryImaginableUseCase
  • 16. ComprehensiveSecurityCapabilitiestoSupportVirtually AnyWorkload VPC Direct connect Dedicated instances Identity & Access Management S3 Encryption Security groups for EC2 and VPC Network ACL Multi-Factor Authentication CloudHSM RDS Oracle transparent encryption
  • 17. Certifications&AccreditationsforWorkloadsthatMatter “Amazon Virtual Private Cloud offers an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  • 18. 35 Price Reductions Since 2006 The AWS Price Reduction Philosophy Ecosystem Global Footprint New Features New ServicesInfrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  • 19. AWS Trusted Advisor Cost optimizations Security & Availability checks Performance recommendations 329,000 recommendations $22M in annualized savings To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services Obsessed with Helping Customers Save Money
  • 21. AWSMarketplace:BuySoftwarePre-ConfiguredtoRunonAWS Growth since Jan 1, 2013 25 categories 778 product listings Active customers Usage per customer 102% 53%
  • 23. 1. TradeCapitalExpenseforVariableExpense On-Premises $0 to get started Pay as you go Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Average of 400 servers replaced per customer
  • 24. 2.LowerVariableExpenseThanCompaniesCanDoThemselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs Saved $34M on SmartHub app $3M reduction in hosting costs
  • 27. 4.DramaticallyIncreaseSpeed&Agility Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks
  • 28. “We reduced application deployment times from 2 months to 3 days.” “Time to deploy went from weeks to hours.” Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Overall Deployment Integration Testing Development 0 100% 200% 300% 400% 500% 600% ImprovedEfficiency Comparison of developer efficiency with AWS and in-house alternatives 5X Faster
  • 29. IncreaseInnovationWhenExperimentationIsFastandLowRisk Old world: AWS: Experiment infrequently Failure is expensive Less innovation Near $0 Experiment often Fail quickly at a low cost More innovation
  • 31. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Sujets de la présentation Faciliter la connaissance par le grand public de nos projets ferroviaires grâce à la cartographie Réaliser ponctuellement un grand nombre de calculs à un coût accessible dans un temps raisonnable
  • 32. Utilisations du Cloud Computing dans le cadre du Réseau Ferré National La naissance du projet Chapitre 1
  • 33. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Une idée chemine au sein de nos équipes Une mission de RFF nFaciliter l’accès aux propositions de tracés d’un grand projet ferroviaire aux différentes étapes de la consultation Une cible nLe Grand Public Les contributeurs internes nL’équipe métier en charge du projet nLe géomaticien régional nL’équipe SI en charge de l’offre cartographique nL’équipe SI en charge de l’innovation Des échanges à l’origine d’une idée nOffrir sur le site internet du projet la possibilité de naviguer dans nos données cartographiques
  • 34. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National La déclinaison du besoin Les données à présenter nLes données décrivant l’environnement : ⎯carte de la France entière : routes et photos nLes données RFF ⎯Le réseau existant ⎯Le projet : tracés, photos aériennes le long du tracé Les fonctions à offrir nSe localiser nSe déplacer sur la carte nZoomer nAfficher, masquer des données
  • 35. Utilisations du Cloud Computing dans le cadre du Réseau Ferré National D’une idée à Un service Chapitre 2
  • 36. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Une proposition d’expérimentation L’équipe innovation SI propose l’essai du Cloud Le service de fourniture de données d’arrière- plan Offre de services BingMap Le service de recherche d’une localisation Offre de services BingMap Le service de fourniture des données RFF de type vecteur Offre IAAS de AWS supportant une solution ARCGIS SERVER de l’éditeur ESRI Le service de fourniture des données RFF de type image Offre de stockage d’AWS Le service de restitution à l’utilisateur final Solution 1 : Développement sur la base du client javascript de la société ESRI Solution 2 (retenue): Développement sur la base du client javascript de la société Microsoft
  • 37. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Convaincre en interne pour lancer le projet Le DSI Le RSSI L’architecte Le responsable de la production
  • 38. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Des exigences inhabituelles Le public nLes internautes et non des utilisateurs identifiés de notre SI disponibilité nLe service fonctionne en mode 24h/24 et 7j/7 nUne sensibilité très forte dans la semaine qui suit la publication de nouvelles données La sollicitation nLa capacité à absorber de forts pics de charge sur de courtes périodes L’ergonomie nIntuitive et fluide (similaire à notre expérience sur Internet) Le déploiement nLa capacité de déployer rapidement le service pour tous les projets RFF qui en ont besoin
  • 39. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Situation deux ans après l’expérimentation LES SITES EN PRODUCTION nNotre site institutionnel nUn site projet LES SITES PREVUS nMise en production d’un site projet pour juillet 2013 avec orthophotos nDéploiement d’une carte interactive analogue sur 7 autres sites de grands projets d’ici fin 2013
  • 40. Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Développement en cours d’un nouvel usage Chapitre 3
  • 41. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Besoins de capacités de calculs Le problème nEffectuer un calcul d’itinéraire sur le réseau ferré pour tous les trains prévus sur un an environ 4 fois par an Les dimensions du problèmes nConnaître le descriptif de l’infrastructure ferroviaire et ses évolutions jour par jour sur la période de calcul nEffectuer environ 6 000 000 de calculs d’itinéraires
  • 42. / Utilisations du Cloud Computing dans le cadre du Réseau Ferré National Plus vite, sans investir Le recours au Cloud : nLa disponibilité de n serveurs pour distribuer les calculs nUn coût fonction juste du temps de calcul nPas d’investissements pour une infrastructure temporaire Situation des résultats obtenus : n12 heures sur 10 serveurs au lieu de 4 jours sur un seul nUne facture de 100 $ pour 6 000 000 de calculs Retour d’expérience : nAdapter non seulement sa gestion de production informatique, mais aussi ses techniques de développement
  • 43. Utilisations du Cloud Computing dans le cadre du Réseau Ferré National A bientôt Sur nos lignes
  • 44. / Titre de la présentation Merci!
  • 45. 5. StopSpendingMoneyonUndifferentiatedHeavyLifting buy and install new hardware set up and configure new software build new data centers so you don’t have to... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor We take care of...
  • 47. TheBenefitsofCloudComputing ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔
  • 49. Présenta)on  de  Millésima • Négociant  en  vin  fondé  en  1983,  basé  à  Bordeaux • 2  500  000  bouteilles  en  stock • 70  000  clients  par)culiers  livrés  dans  120  pays • CA  40  M€ • Mul)canal • Panier  moyen  de  2000€ • Premier  site  e-­‐commerce  en  1999
  • 50. Oops!    My  Mistake... • Lancement  d'un  site  Magento  USA  fin  2009 • DIY • Trés  bon  ROI • Rm  -­‐rf  / • Get  a  team
  • 51. Let's  get  serious • Bascule  de  nos  14  sites  sous  Magento  début  2010 • Hébergeur  physique  "spécialisé" • Contrat  de  3  ans • Catastrophe:  Don't  get  Married  in  Vegas!
  • 52. Efficiency • Hébergeur  de  renommée  interna)onale • Trés  gros  Hardware  &  equipes  qualifiées • Tenta)ve  de  Hack  et  choix  Cornélien! • Toujours  pas  adapté  à  nos  besoins
  • 53. Test  and  Learn • Début  2012  le  web  fait  60%  du  CA  et  80%  des  nouveaux  clients • Et  le  Cloud?  Pourquoi  pas  mes  lequel? • Test  de  2  "grands"  Cloud • Test  de  l'infogérance • And  the  Winners  are...
  • 54. AWS  +  eNovance • Scalabilité  :  Hardware  à  la  demande • Préproduc)on  ===  Produc)on • Facture  plus  légère • Support  devops  24/7  en  Français • Plus  de  sueurs  froide  aux  annonces  du  Marke)ng   • Don’t  Worry  be  Happy!
  • 57. EnterprisesareAdoptingAWStoAchievetheBenefitsof theCloud ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes
  • 58. TheBenefitsOfTheCloudAreOnlyPossibleINTHE CLOUD “Private” Cloud x x x xx x ✔ ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes
  • 59. Forrester Foresights Survey Data , Q3 2012 Self-service Portals 24% Resource Automation 27% Resource Tracking 29% Cost Chargeback 14% CustomersareStrugglingtoDeliveronPromisesofthe “PrivateCloud”Vendors Have you implemented these cloud features?
  • 61. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Seamless Integration
  • 62. Active Directory Network Configuration Encryption Back-up Appliances Users & Access Rules Your Private Network HSM Appliance Cloud back-ups AWS Direct Connect Your On- Premise Apps Your Cloud Apps Integrating AWS with Your Existing On-Premises Infrastructure Corporate Data Centers
  • 63. Schneider Electric Delivers Apps Globally with AWS
  • 65. How Enterprises Are Using AWS
  • 66. Strategy1:CloudforDevelopment&TestEnvironments SAP Reduced deployment time from weeks to days Oracle Enterprise Applications Reduced dev & test environment costs SAP 70% reduction in operational costs
  • 67. Strategy2:BuildNewAppsfortheCloud Faster to build Facebook App Global Web Sites Mobile Streaming Social Games Consumer apps Genetic Sequencing Marketing Campaigns Less expensive to run Distributed architectures for high availability Easier to manage Financial record archiving
  • 68. Canal+ Runs Key Customer Apps on AWS Le Grand Journal iPad App
  • 69. Analytics Backup Storage Gateway Elastic Map Reduce RedShift Amazon S3 Strategy 3: Use Cloud to Make Existing On-Premises Apps Better ... Corporate Data Centers App 1 App 2 App N
  • 70. Strategy4:NewAppsPoweredbyBothCloud&On- PremisesResources AWS serves up application content & data Integration back to Samsung data centers for financial transactions Corporate Data Centers Hybrid App
  • 71. Le Figaro Powers its iOS & Android Apps with AWS
  • 72. Strategy5:MigrateExistingEnterpriseAppstotheCloud 1/3 of servers migrated to AWS Customer payments, content delivery & web sites 1 - 1.5M GBP saved in last 2 years Expects to save additional 3M GBP in the next 3 years as they move to 75% AWS App Corporate Data Centers
  • 74. Profile 2012 World leader in building materials Major player in the cement, aggregates and concrete industries We contribute to the construction of cities throughout the world with innovative solutions, providing cities with more housing, and make them more compact, more durable, more beautiful and better connected Operating in 64 countries 65,000 employees €15.8 billion of annual sales 1,570 production sites Listed on the Paris Stock Exchange 74
  • 75. Presentation name or chapter Date | A well-balanced geographical portfolio 75 North America €3,375m 8,821 Latin America €961m 2,609 Middle East and Africa €4,283m 19,644 Western Europe €3,181m 11,448 Central and Eastern Europe €1,270m 7,041 Asia €2,746m 14,774 Annual sales Employees
  • 76. |Building Better Cities| |May 2013| Our markets 76 HOUSING ROADS RAILWAYS BRIDGES INFRASTRUCTURE PRIVATE/PUBLIC BUILDINGS On all these markets, we provide innovative and environmentally- friendly solutions.
  • 77. §The State of Global Economy §Long Term Stagnation in the Developed World §Rapid Growth in the Developing World (BRICs, etc) §Lafarge’s Financial Position §High Level of Indebtedness post ORASCOM in 2008 ( €17 bn in 2008) §Share Price Collapse and down grading to “Junk” status Economic Context
  • 78. Architectural Context Technology Debt §Hardware…..Long term under-investment §Software….Too many legacy versions in production Lack of consistent architecture §Data Centres…. Too many §Software…. Too much Lack of business confidence §Failure of services during critical business periods
  • 79. Strategic Directions §Consolidate and decommission where we can ( Create critical mass ) §Lease don’t buy (CAPEX to OPEX) §Move to the cloud ( Pay for use ) §Partner ( Share risk ) 79
  • 80. CTO Vision Simplified Physical Infrastructure (Data Centres, Networks) Logical Infrastructure (Middleware, Identity and Access Management, DB’s) Application Bricks Security Governance
  • 81. CTO Vision Security Governance Physical Infrastructure Middleware ( OS’s, DB’s, etc) Identity Management and Access Rights Management Service ( Employee Provisioning ) Employee ID In House DCPublic Cloud Private ( On / Off Premise) ERP (Test) ERP (Dev) ERP (Prod) HRIS Email Social Net- working Content Manage- ment CRM Internet, Intranet (Portals, etc) Consistent Management Tools Consistent User Experience
  • 82. Lafarge’s AWS Experience §Initiative driven by: § stability problems created by ageing hardware platforms § lack of bandwidth during the DC consolidation §Group Institutional Sites migrated during 2010 and 2011 § ROI under 3 months § Mirroring in place for key sites §Group Internet Sites migrated during 2012 § ROI under 12 months § Permanent VPN in place betz §Circa 50 VMs in production §Key Success Factors § Partnership and technical support from Edifixio § Clarity of Roles and Responsibilities §Future Plans § Platform modernisation with migration from Websphere to Drupal 82
  • 84. Strategy6:All-in 10,000s of EC2 instances in multiple regions & zones 100s of middle tier services & applications ~70 billion events per day At peak consumes 1/3 of US Internet bandwidth
  • 86. ComputeServices Amazon EC2 Auto Scaling Amazon Elastic Load Balancing Actual EC2 Linux Windows Hi I/O instances Reserved Instance Marketplace Next gen standard instances EC2 EC2 EC2 EC2 A EC2 B EC2 C Elastic load balancer
  • 88. Amazon VPC EC2 EC2 EC2EC2 Amazon Route 53 Availability Zone B Availability Zone A AWS Direct Connect Los Angeles Singapore Japan London Sao Paolo New York Sydney AWSNetworkingServices
  • 89. Amazon S3 AWS Storage Gateway Amazon EBS images videos files binaries snapshots S3 EC2 EBS Your datacenter compute storage Provisioned IOPS images videos files binaries snapshots Amazon Glacier StorageServices
  • 90. Easily archive files from on- premises or directly from Amazon S3 $0.01 per GB per month Designed for 11 9s of durability, just like Amazon S3Amazon Glacier images videos files binaries snapshots S3 NAS AmazonGlacier
  • 91. Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 1,100,000 Million peak requests/sec AmazonS3:Over2TrillionTotalObjects
  • 92. DatabaseServices Amazon DynamoDB Amazon RDS AWS ElastiCache NoSQLSQL MySQL Oracle MS SQL Server 0 0 0 0 0 0 0 IOPS 0 0 0 0 0 0 0 IOPS EC2web server memcached cluster database Amazon RedShift BI Tools S3 Node Node Node
  • 93. Data warehouse as a service Scale from hundreds of gigabytes to a petabyte or more Use your existing SQL-based tools Pay as you go $999/TB/Year 10GigE (HPC) Amazon S3 Ingestion Backup Restore Node Node Node Node Standard BI Tools JDBC/ODBC AmazonRedShift
  • 95. AWS Management Console Amazon CloudWatch AWS IAM EC2 EBS RDS ELB Users Roles Access Permissions AWS Elastic Beanstalk AWS CloudFormation Java PHP Python .NET Ruby Web App SharePoint SAP Deployment&Administration
  • 96. Integrated application management solution for ops- minded developers and IT admins Model, control and automate applications of nearly any scale and complexity Management Console, SDKs, or CLI No additional cost AWSOpsWorks
  • 97. AWSCloudHSM Dedicated access to HSM appliances managed & monitored by AWS, but you control the keys Increase performance for applications that use HSMs for key storage or encryption Comply with stringent regulatory and contractual requirements for key protection EC2 Instance AWS CloudHSM AWS CloudHSM
  • 100. Gold Sponsors Silver Sponsors Visit our Partner & Solution Expo
  • 101. AWSSummit2013 Innovation Powered by the AWS Cloud Bill Murray General Manager, Security, AWS
  • 103. UniversalCloudSecurity Every Customer Has Access to the Same Security Capabilities, and Gets to Choose What’s Right for Their Business •Governments •Financial Sector •Pharmaceuticals •Entertainment •Start-Ups •Social Media •Home Users
  • 104. AWS allows you to see your entire infrastructure at the click of a mouse. Can you map your current network? VisibleCloudSecurity This Or This?
  • 105. AuditableCloudSecurity How do you know AWS is right for your business? 3rd Party Audits •Independent auditors Artifacts •Plans, Policies and Procedures Logs •Obtained •Retained •Analyzed
  • 106. TransparentCloudSecurity Choose the audit/certification that’s right for you: •ISO-27001 •SOC-1, SOC-2 •FedRAMP •PCI
  • 107. Control Objective 1: Security Organization •Who we are •Proper control & access within the organization Control Objective 2: Amazon User Access •How we vet our staff •Minimization of access Security&ComplianceControlObjectives
  • 108. Control Objective 3: Logical Security •Our staff start with no systems access •Need-based access grants •Rigorous systems separation •Systems access grants regularly re-evaluated & automatically revoked Security&ComplianceControlObjectives
  • 109. Control Objective 4: Secure Data Handling •Storage media destroyed before being permitted outside our datacenters •Media destruction consistent with US Dept. of Defense Directive 5220.22 Control Objective 5: Physical Security and Environmental Safeguards •Keeping our facilities safe •Maintaining the physical operating parameters of our datacenters Security&ComplianceControlObjectives
  • 110. Control Objective 6: Change Management •Continuous Operation Control Objective 7: Data Integrity, Availability and Redundancy •Ensuring your data remains safe, intact & available Control Objective 8: Incident Handling •Processes & procedures for mitigating and managing potential issues Security&ComplianceControlObjectives
  • 111. •Let AWS do the heavy lifting •This is what we do – and we do it all the time •As the AWS customer you can focus on your business and not be distracted by the muck SharedResponsibility AWS •Facilities •Physical Security •Physical Infrastructure •Network Infrastructure •Virtualization Infrastructure Customer •Choice of Guest OS •Application Configuration Options •Account Management flexibility •Security Groups •Network ACLs
  • 112. •Large non-descript facilities •Robust perimeter controls •2 factor authentication for entry •Controlled, need-based access for AWS employees •All access is logged and reviewed PhysicalSecurity
  • 114. NetworkSecurity •DDoS attacks defended at the border •Man in the Middle attacks •SSL endpoints •IP Spoofing prohibited •Port scanning prohibited •Packet Sniffing prevented
  • 115. AmazonEC2Security Host operating system •Individual SSH keyed logins via bastion host for AWS admins •All accesses logged and audited Guest operating system •Customer controlled at root level •AWS admins cannot log in •Customer-generated keypairs Stateful firewall •Mandatory inbound firewall, default deny mode Signed API calls •Require X.509 certificate or customer’s secret AWS key
  • 116. AmazonVirtualPrivateCloud(VPC) •Create a logically isolated environment in Amazon’s highly scalable infrastructure •Specify your private IP address range into one or more public or private subnets •Control inbound and outbound access to and from individual subnets using stateless Network Access Control Lists •Protect your Instances with stateful filters for inbound and outbound traffic using Security Groups •Bridge your VPC and your onsite IT infrastructure with an industry standard encrypted VPN connection and/or AWS Direct Connect
  • 118. AmazonVPC-DedicatedInstances •Option to ensure physical hosts are not shared with other customers •$10/hr flat fee per Region + small hourly charge •Can identify specific Instances as dedicated •Optionally configure entire VPC as dedicated
  • 119. Customers have requirements that require them to use specific encryption key management procedures not previously possible on AWS •Requirements are based on contractual or regulatory mandates for keeping encryption keys stored in a specific manner or with specific access controls •Good key management is critical Customers want to run applications and store data in AWS but previously had to retain keys in HSMs in on-premises datacenters •Applications may slow down due to network latency •Requires several DCs to provide high availability, disaster recovery and durability of keys CustomerChallenge: Encryption
  • 120. •AWS offers several data protection mechanisms including access control, encryption, etc. •AWS CloudHSM complements existing AWS data protection and encryption solutions •With AWS CloudHSM customers can: •Encrypt data inside AWS •Store keys in AWS within a Hardware Security Module •Decide how to encrypt data – the AWS CloudHSM implements cryptographic functions and key storage for customer applications •Use third party validated hardware for key storage AWSDataProtectionSolutions
  • 121. WhatisAWSCloudHSM? •Customers receive dedicated access to HSM appliances •HSMs are physically located in AWS datacenters – in close network proximity to Amazon EC2 instances •Physically managed and monitored by AWS, but customers control their own keys •HSMs are inside customer’s VPC – dedicated to the customer and isolated from the rest of the network AWS CloudHSM
  • 122. AWSCloudHSMServiceHighlights •Secure Key Storage – customers retain control of their own keys and cryptographic operations on the HSM •Contractual and Regulatory Compliance – helps customers comply with the most stringent regulatory and contractual requirements for key protection •Reliable and Durable Key Storage – AWS CloudHSMs are located in multiple Availability Zones and Regions to help customers build highly available applications that require secure key storage •Simple and Secure Connectivity – AWS CloudHSMs are in the customer’s VPC •Better Application Performance – reduce network latency and increase the performance of AWS applications that use HSMs
  • 123. AWSDeploymentModels Logical Server and Application Isolation Granular Information Access Policy Logical Network Isolation Physical server Isolation Government Only Physical Network and Facility Isolation ITAR Compliant (US Persons Only) Sample Workloads Commercial Cloud ü ü Public facing apps. Web sites, Dev test etc. Virtual Private Cloud (VPC) ü ü ü ü Data Center extension, TIC environment, email, FISMA low and Moderate AWS GovCloud (US) ü ü ü ü ü ü US Persons Compliant and Government Specific Apps.
  • 124. Everything You Do Now Can Be Done in the Cloud •Intrusion Detection •Intrusion Prevention •Packet Capture •Firewalls •Access Control Lists •Multi-Factor Authentication •Identity and Access Management FamiliarCloudSecurity
  • 125. AWSSecurityResources •http://aws.amazon.com/security/ •Security Whitepaper •Risk and Compliance Whitepaper •Regularly Updated •Feedback is welcome
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