There’s always been a market for location data. It was the principal driver of exploration. Today, new technologies enable people to do things with location data they couldn’t do before. That requires a response from suppliers of location data and those who build solutions around it. But you can’t engage new technology to deliver services in an entirely different way without having a conversation about culture. Hear how to align location, technology, and culture to deliver innovation Speaker: Dan Paull, CEO, PSMA Australia

1. Changing the business of location
in a connected and mobile world.
Dan Paull, CEO
PSMA Australia

2. LOCATION HAS
ALWAYS BEEN
CONSIDERED
VALUABLE
Source: Encyclopaedia Britannica and Wikipedia 2

3. MARKET
INFLUENCES
Growth of the
data economy
Customer demand
for currency,
speed, flexibility
Shifting
commercial
landscape
3

4. OUR VISION
15 million buildings,
7.6 million km2
The built environment
at continental scale
Every building footprint
A variety of building attributes
Land use/land cover
Trees
Planning zones
Property boundaries
Geocoded address
A continent captured
in 18 months
Fully maintained
Affordable
Analytics ready
4

5. “We can’t solve
problems by using the
same kind of thinking
we used when we
created them.”
5

6. THE DATA
TECHNOLOGY
ECOSYSTEM
SwimmingPoolsRoofOutlinesandMaterialPlanningZonesLandUseLandCoverSolarPanelsTreeHeightsFoundationDataAlignment
Satellite image
processing
Machine
learning
Crowdsourcing
6
Cloud
computing

7. TELECOMMUNICATIONS
Mobile Network
Design
Navigation and
Logistics
Urban Development
Real Estate
ARCHITECTURE,
ENGINEERING &
CONSTRUCTION
ANALYTICS READY
Marketing Analytics
Risk Analytics
GOVERNMENT
Smart Government
Emergency Services
LOCATION DATA PROVIDES VALUE ACROSS A WIDE
RANGE OF USE CASES
7

8. GIVE customers
what they NEED,
when they NEED it
Designing
the product
Designing
the experience
VS
8

9. LOCATION DATA ACCESS DIFFERENTIATORS
Self-service for
Early Adoption
Access to trusted
Australian
location data.
Flexible Access
and Pricing
Several entry
points to scale as
you need.
Performs
at Scale
Delivers
integration into
systems
development,
which will improve
business
processes.
Easy
Integration
Builds location
intelligence into
your apps.
Lives in the
Cloud and Works
on the Go
Access to data
without the need
to build
infrastructure to
store it.
9

10. New and Enhanced Business-
Consumer Experiences
10
The digital platform‘s early value, and it evolves to support future state consolidation.
Business-
Consumer
Experiences
Digital
Platform
Current
Technology
Data Lakes
Microservices
API
API
APIAPI Facades
Replatform
Wrap Capabilities Open for Extension
Consolidate
and Retire
Minimal Disruption
Source: Paul and Dehghani, 22 November 2017, Adopting a digital platform strategy: an iterative approach, ThoughtWorks
RAPID DELIVERY OF VALUE/PACE OF OUTCOMES

11. PLATFORM CONTINUUM
11
Big data
streaming
Protection
of PII
Cloud
Native
Self-service
connectors
ML and Data
Science
Data
provenance

12. WHY CULTURE
CHANGE?
Speed Scale Creativity and Innovation
INNOVATION TECHNOLOGY CULTURE
12

13. THE WORLD IS
GOING AGILE
71% of organisations have
adopted agile methodologies.
90% of agile projects
have faster time to
market than the average for
traditional project
management.
A key contributor to the
success of agile is a different
approach to planning.
Source: Agile Planning: A Step-by-Step Guide,
https://monday.com/blog/
Source: Duo, M., How To Use An Agile Development Approach… ,
https://codeable.io/agile-approach-outsourced-wordpress-developer/
Example: Linear Waterfall Approach
Define
requirements
Design
everything
Develop
everything
Test
everything
Launch
Project start Project end
Example: Iterative Agile Approach
Sprint 1 Release
Define
Build
Test
Launch
Sprint 2 Release
Define
Build
Test
Launch
Sprint 3 Release
Define
Build
Test
Launch
…
Repeat
13

14. CHAPTER
CHAPTER
DISRUPTION STARTED AT THE ORGANISATION LEVEL
STRUCTURE
SQUAD SQUAD SQUAD SQUAD AGILE
COACH
TRIBE
Chapter lead Product owner
14

15. EMBRACE
COLLABORATION

16. INNOVATION
PARTNERS

17. DISRUPTION IS UNCOMFORTABLE
ONLY IF YOU
AREN’T SEEKING IT
17

18. Twitter: @DanPSMA
LinkedIn: www.linkedin.com/in/danpaullpsma/
Email: dan.paull@psma.com.au
Connect with me_
PARTNERSHIPS START NOW