This document contains summaries of several startup companies and their use of AWS cloud services: 1. A robo-advisor startup scaled to over 20 billion page views per month and manages over $8 billion in assets. They built an entire insurance company on AWS in just 3 months. 2. A health startup in Sweden called KRY allows patients to meet with doctors via their phone. They have grown to over 100,000 users and 1% of Sweden's primary healthcare meetings. They run their entire operations on AWS services like EC2, RDS, ElastiCache, and Machine Learning. 3. Vivino, a wine database and review app, migrated their image storage from their own servers to

1. Mackenzie Kosut
Global Startup Evangelist
mkosut

2. Scaled the site to 20B+
page views a month
Largest independent robo-
advisor in the world. Over $8B
in managed assets.Founding engineer, helped
build entire insurance
company on AWS in 3 months.

3. L a r g e s t N u m b e r O f S t a r t u p C u s t o m e r s

4. S t a r t u p s h a v e e v o l v e d
Cloudfront Lambda ECS Poly,
Rekognition
RDS Route53 Elastic
Beanstalk
AWS Data
Pipeline
Kinesis

6. Began with Node on EC2. Migrated entirely over to Lambda &
API Gateway.
Bustle has experienced ~84% cost savings by moving to a
serverless architecture.
16 engineers, zero dedicated to infrastructure.

7. “Data isn’t slow until it is.”
Sameer Al-Sakran
CEO, Metabase

8. 60 seconds 5 minutes

9. Spark, HBase,
Hive, Presto,
Mahout, Pig,
Zeppelin
Amazon
EMR
Real-time
streaming data
Amazon
Kinesis
Data
Warehouse
Amazon
Redshift
Business
Intelligence
Amazon
QuickSight
Ad-hoc queries
against S3
Amazon
Athena
F a s t e r d a t a l e a d s t o b e t t e r o u t c o m e s .
Machine
Learning
Amazon
Machine Learning

11. Joachim Hedenius
CTO & Co-founder at KRY

12. CO-FOUNDER & CTO @ KRY
Joachim Hedenius

13. •Meet a doctor in your phone
•Founded 2014
•32 employees & 100+ doctors in
Sweden, Norway and Spain
•> 100 000 users, and 1% of
Swedens primary healthcare
meetings
•~40% monthly growth

14. Healthcare is broken
•Increasing costs
•Low accessibility
•No patient focus

15. Build a service where patients get
accessible high quality healthcare on
equal terms.
S O L U T I O N

16. We run everything on AWS
C O N F I D E N T I A L
•All prod, test and staging environments run on EC2
•Also using a lot of services from: RDS, ElastiCache, CloudWatch,
SNS, Machine Learning, Lambda, S3, RedShift, and more
•Why? For technical advantage!

17. Example: Machine Learning
•Use case: Predict and suggest
symptom category based on
patients description.
•Minimal set up and maintenance
work needed - we can focus on the
task.
•Machine almost on par with human
already in our implementation.
Attempts Human Machine
1 76% 67%
2 92% 87%
3 95% 93%
Success rate

18. Looking forward 🔮
•Data analytics pipeline
•Doctors decision support
•Proactive health care - “KRY tells you when you are sick”
•@AWSCloud We trust you will provide the tools 😊

19. Cloud has removed the constraints
for speed and agility

20. Lean Principal
Eliminate “Wait States”

21. Eliminate “Waste”
Lean Principal

22. Eliminate “Waste”
Lean Principal Anything that doesn’t
benefit the customer

23. Increasing
Uncertainty
Growing
Abundance
Intensifying
Competition
Growing
Consumer Power
Decreasing
Brand Loyalty
Forces
Driving
New
Resource
Models

24. Uncertainty
Requires
Different
Resource
Models
Acquire Resources
On Demand
Turn Fixed Cost
Into Variable
Leverage Other’s
Core Competencies
Pay For
What You Use
Release Unused
Resources

25. Uncertainty
Drives New
Development
Models
Reduce Risk Smaller, Targeted
Applications
Delivery Faster Reactive to
Customer Needs
More
Experiments

26. More experiments
leads to more innovation

28. Levels
Deploy
Level 1
Level 2
Level 3
Level 1
Level 2
Level 3
Level 1
Level 2
Level 3
USA EMEA APAC

29. Elasticity
Availability

30. Birkir A. Barkarson
CTO at Vivino

31. Birkir A. Barkarson
Chief Technology Officer

33. Scan

34. Scan Find

35. Scan Find Buy

36. Who's this guy?

37. ✓ Really into wine!
Who's this guy?

38. ✓ Really into wine!
Who's this guy?
✓ Software Developer!

39. Not wine yo!
✓ Really into wine!
Who's this guy?
✓ Software Developer!
✓ Serious Technical Lead?

40. Startup challenges:
●Internet Movie Database meets wine.
●Build a wine database.
●Collect images.
●Write software, build infrastructure.
●Application, Database, Storage running on someone else's
hardware.

41. Vivino on AWS:
●EC2 instances with EBS
●Migrated iImages to S3
●Served via CloudFront
●RDS
●SES
●SNS

44. "What kind of a job keeps you in front of
the computer and away from your family
on Christmas Eve?"
- My mom, 2014

45. • 15m SNS Mobile App notifications per month.
• SES to effectively deliver up to 100 Million emails per month.
• ElasticCache to measure web access rates.
• Looking forward to use DynamoDB with TTL.
• Starting to use Redshift for BI and CRM integrations.
• Container services and orchestration.
• Keeping up with the growth.
• Scale on.

46. Digital Transformation

47. Self Built Managed
Service
1Kusers
1Musers
50M
Self Built Managed
Service
Self Built Managed
Service
Hiring Experts is Expensive
Managed services leverage the experience, simplicity, and reliability of AWS

48. Configuration UpdatesScaling
Managed Services
Security

49. Backups
Configs
Upgrades
Scaling
Container
OS
Easy
Abstraction from
infrastructure using
containers still leaves you
with operational
overhead.
Hard
Stateful Services

50. Anna Almén
Head of Development at Bambora

51. Bambora
Stockholm, 3 May 2017

52. We had an idea of how to change the
game…

53. Mission: To
create the
most customer
focused
payment
experience in
the world

55. – a new fast growing payment group serving merchants in 64 countries
globally
105K
(44K online)
New
merchants/month
2,600
Revenue
200M EUR
Organic growth
25%
Value of Payments
45B EUR
Employees
+700
Merchants
(processing)
Bambora in 2016:

56. Technology needs, flexibility, distributed,
scalability, easy to integrate

57. 2015 2016 2017
Technology Achievements 2015 - 2017
Technology Maturity
Core Acquiring
Platform
Globa
l
API’s

59. Bambora enters into Switzerland!

60. To be everyone's payment partner
- online, in-store, and in-app

62. Security & Compliance

63. "We work closely with AWS to develop a security model, which
we believe enables us to operate more securely in the public
cloud than we can in our own data centers.”
Rob Alexander, CIO

64. Operating System, Network & Firewall Configuration
Customer Content
Platform, Applications, Identify & Access Management
Client-Side Encryption Server-Side Encryption Network Traffic Protection
Compute Storage Database Networking
AZs Regions Edge POPs
AWS
Customer
Shared Security Model

65. Security
“Security is not something you check
at the end, but at the beginning and
throughout.”

66. Security Recommendations
Encrypt everything Least Permissions Audit EverythingSecurity in Pipeline

67. Keep it simple
simpler to debug
simpler to secure

68. Andreas Lundgren
Head of Engineering
Ken Villum Klausen
Founder & CEO

69. AWS Startups
https://aws.amazon.com/startups
Meetups
https://aws.amazon.com/startups
AWS Startup Blog
https://aws.amazon.com/blog/startups
AWSStartups

71. Go build, share, and innovate.

72. mkosut
Thank You